这是一篇非常垂直和小众的工作随笔，和我很多公众号文章一样，聚焦在传媒公关行业。 国际惯例，先放定义和免责声明： 1. 本文所说的"公关"，指的是非常狭义的"甲方in-house公关"，也就是企业传播部门的从业者； 2. 所谓两种不同的职业路径，也就是我们"来时的路"： 第一类是从企业环境一路成长起来的职业经理人，他们从入行开始就深耕内部运作、流程协作和利益相 关方管理； 第二类是从新闻媒体转行进入公关岗位的人，具备新闻敏感度、内容判断力，熟悉媒体语言和传播节 奏，更关注外部受众与故事本身。 3. 这两类的区别不是绝对的！真正顶级的公关人往往能在这两类特质之间自由切换、融会贯通，此外也 跟不同企业的习惯/风格有关。 4. 本文因此也无意分出所谓高下，只是记录"路径差异"如何影响我们在工作中对优先级、流程、内容与 风格的不同理解。 一、谁是你的"第一利益相关者"？ 这是我觉得最根本的、第一直觉的差异。 第一类公关人，在面对事务时，最先想到的通常是内部stakeholder的沟通：老板愿不愿意讲、有没有时 间、准备是否充分、流程走完了没有、该点头的人都点了吗……等所有都接近ready了，才会给记者一 个比较"精修" ...

Industry Perspective - The public relations industry is undergoing transformation with the integration of AI and data science, shifting towards "PR as a Solution" [1] - The industry emphasizes the importance of human choice, intention, and meaning-making in the age of automation and computational power [1] Leadership & Vision - Joseph Deng, founder and CEO of 布爾喬亞公關顧問 (Bourgeois PR Consulting), is a key figure in shaping the future of the public relations industry [1] - Deng advocates for understanding and leveraging technology while prioritizing human values and strategic thinking [1] Core Message - Beyond efficiency, the depth of starting points, visions, and choices is the way out [1] - The ability to "understand" machines is crucial, focusing on why we choose, how we act, and how we create meaning alongside technology [1]

Core Insights - FleishmanHillard has appointed Adrienne Connell as managing director of its Canada operations to oversee strategic direction, growth, and client service in the region [1][3] - The agency is rebranding from FleishmanHillard Highroad to FleishmanHillard, aligning with a global strategy that emphasizes data, AI, and executive advisory solutions [2] Company Strategy - The appointment of Connell reflects the agency's commitment to empowering the Canadian market with its global capabilities through strong local leadership [3] - Connell's experience includes over 25 years in marketing and communications, with a focus on integrating strategy, digital, and analytics for client work [3][4] Leadership and Market Position - Connell's leadership comes at a time when Canadian leaders face complex challenges influenced by international dynamics, highlighting the importance of effective communication [4] - The agency has made several recent market leadership appointments globally, indicating a strategy to invest in regional leaders who can provide trusted counsel and measurable impact [5] Company Background - FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement, and content strategy [6] - The agency has received multiple awards, including Campaign Global PR Agency of the Year for 2020, 2021, and 2022, showcasing its strong market presence [6]

Core Insights - The webinar focuses on strategic time management for Investor Relations (IR) teams, addressing the increasing pressures from new regulations, rising ESG expectations, and direct engagement with investors [1][4]. Group 1: Webinar Details - The live session is scheduled for Tuesday, May 13, 2025, at 11:00 am ET [3]. - Registration details are provided through a link [3]. Group 2: Key Learning Outcomes - Participants will learn how leading IROs allocate their time across various activities [5]. - The session will cover effective team structuring for success [5]. - Practical tips for maintaining focus during critical events like investor days will be shared [5]. Group 3: Speaker Profiles - Lisa Caperelli, former VP of Investor Relations at Arbutus Biopharma, has over 20 years of experience in IR communications strategies [5]. - Erik Carlson, COO of Notified, has extensive expertise in private equity and business transformation, advising on over 100 deals [5]. - Katie Keita, IR Lead at Kneat Solutions, has over 20 years of IR experience in tech companies and previously built Shopify's IR program [5]. - Steve Wade, Head of Content at IR Impact, focuses on IR, governance, and sustainability, curating events and digital content [5].

Core Insights - The webinar focuses on the increasing importance of press releases in AI-powered search engines, emphasizing their role in enhancing search visibility and communication strategies [1][3]. Group 1: Webinar Details - The webinar titled "Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines" is scheduled for April 24, 2025, from 12:00pm to 12:45pm ET [2]. - Participants will learn how to optimize press releases for better visibility in AI search results, including strategies for keyword usage and content optimization [3][4]. Group 2: Expert Speakers - Mirza Germovic, SVP of AI Solutions at Edelman, will discuss how global brands can leverage AI for effective communication [4]. - Laura Macdonald, Chief Growth Officer at Hotwire, will share insights on connecting communications with business results [4]. - Chris Penn, Chief Data Scientist at Trust Insights, will provide guidance on using data and AI to enhance marketing efforts [4]. Group 3: Company Overview - Notified is positioned as a technology partner for both investor relations and public relations, offering integrated platforms for media outreach, press release distribution, and performance measurement [5]. - GlobeNewswire, part of Notified, is recognized as one of the largest newswire distribution networks, serving organizations for over 30 years [5].