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2022-2025港剧变迁:《新闻女王2》,是个例吗?
3 6 Ke· 2025-11-24 00:55
豆瓣7.9分持续维稳的口碑,开播即获30+品牌合作,全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围,那《新闻女王2》则是王 者归来。 自开播以来,层出不穷的名场面和金句、独立有张力的女性群像,一边紧贴新闻热点,一边探讨"新闻理想",被观众称为"又新又旧"。如今临近收官,剧 情也丝毫没有疲软,反而一波强过一波的高潮戏码,近日,以10分钟一镜到底的长镜头再次惊艳观众,什么是淋漓尽致,什么是有效飙戏。 聊起这部剧,万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计,这部剧合作品牌超35个,总广告数达171个,集均广告6.84个。 这也意味着,其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录,其中单集12广更是与平台史冠持平。从商业维度来看, 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力,只要内容够好,广告主就会买单。 作为"新港剧"的标杆之作,《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定,不仅是一种"全员经 济上行的美",也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...
柠萌影视(09857):小城生活“疗”愈剧《小城良方》已开机拍摄
智通财经网· 2025-10-20 08:44
Core Viewpoint - The announcement highlights the commencement of filming for the drama "Small Town Prescription," produced by Lingmeng Film and co-produced by iQIYI, indicating a strategic collaboration in the entertainment industry [1] Group 1: Production Details - The drama "Small Town Prescription" began filming on October 18, 2025 [1] - The script is written by Nie Chengshuai, directed by Zhang Xiaobo, with Su Xiao as the executive producer and Xia Jie as the producer [1] Group 2: Cast Information - The lead role is played by the prominent young actor Xiao Zhan, supported by a strong cast including Ni Dahong, Jiang Yan, Shi Pengyuan, Kan Renzi, and Zhang Guoqiang [1]
Warner Bros. Discovery (NasdaqGS:WBD) 2025 Conference Transcript
2025-09-10 16:52
Summary of Warner Bros. Discovery Conference Call Company Overview - **Company**: Warner Bros. Discovery (NasdaqGS: WBD) - **Event**: Fireside Chat at the Goldman Sachs Communicopia and Technology Conference - **Date**: September 10, 2025 Key Points Industry Position and Strategy - Warner Bros. Discovery is positioned as a leading storytelling company, focusing on creative content production and global expansion of HBO [2][3] - The company has strategically repositioned its assets, with a primary focus on launching HBO globally, which was previously losing $2.5 billion [3][4] - The motion picture business has been revitalized, becoming the number one studio domestically and globally, with eight hits this year [4][5] Financial Performance - The company has paid down $20 billion in debt, resulting in a net debt of $3.3 billion, which positions it favorably for a potential split into two self-funding entities [4][5] - The streaming business is projected to generate $1.3 billion or more, while the studio's EBITDA guidance has been raised to over $2.4 billion, with expectations to exceed this figure [8][29] Operational Initiatives - The studio business has undergone operational transformation, focusing on a more analytical greenlighting process and targeting 12 to 14 theatrical releases annually [9][10] - The restructuring includes breaking the studio into four segments, emphasizing successful franchises like horror and animation [10][11] - The marketing strategy has been revamped to reduce costs while increasing effectiveness, utilizing contemporary platforms for promotions [14] Streaming and Content Distribution - Warner Bros. Discovery is the largest maker of TV and motion picture content, with over 50% of global streaming content on HBO coming from Warner Bros. [16][17] - The company is expanding HBO Max internationally, with significant growth in subscriber numbers, particularly outside the U.S. [20][21] - The strategy includes bundling services and enhancing the recommendation engine to improve customer retention and satisfaction [23][24] Future Outlook - The company plans to split into two entities by the second quarter of 2026, focusing on growth assets and creating shareholder value [32][35] - Warner Bros. Discovery aims to leverage its strong IP portfolio, including franchises like Harry Potter and DC, to drive future growth [47] - The company believes in the power of storytelling and community engagement, positioning itself as a leader in high-quality content production [46][47] Advertising Market Insights - The advertising market remains resilient, particularly for sports content, which has seen strong demand [39][40] - HBO Max has maintained high sellout rates and premium pricing for advertising, reflecting the strength of its content offerings [40] Challenges and Opportunities - The company acknowledges challenges in the linear media ecosystem but sees opportunities for consolidation and strategic acquisitions post-split [37][38] - The competitive landscape in streaming is expected to rationalize, with fewer players dominating the market, which could benefit Warner Bros. Discovery [22] Conclusion Warner Bros. Discovery is strategically positioned for growth through its focus on high-quality storytelling, operational improvements, and international expansion of its streaming services. The upcoming split is anticipated to enhance shareholder value and allow both entities to focus on their core strengths.
300岁TVB老人团播打PK,「视帝们」为何集体卷起来了?
36氪· 2025-06-06 13:02
Core Viewpoint - TVB is attempting to revitalize its brand and audience engagement through innovative live streaming collaborations, particularly with Douyin, to attract younger viewers and address declining revenues [14][21][22]. Group 1: TVB's Current Situation - TVB has faced continuous profit declines since 2014, with significant losses reported in 2018, primarily due to shrinking advertising revenues [16]. - The rise of streaming platforms like iQIYI and Tencent Video has diversified content consumption, drawing younger audiences away from traditional TV [16]. - Internal challenges include negative press regarding low artist salaries and management issues, leading to talent drain as many artists seek opportunities elsewhere [16][17]. Group 2: Live Streaming Initiative - The recent live streaming event, "Tonight's Good Sharp," featured a "TVB male idol group" and utilized a fan interaction format, achieving over 19 million views and 35 million likes [11][14]. - The event successfully combined nostalgia for classic Hong Kong dramas with modern entertainment trends, appealing to both older and younger demographics [20][21]. - TVB's collaboration with Douyin has resulted in over 2.3 million followers for the official account, indicating a positive shift towards a younger audience [21]. Group 3: Future Prospects - The success of the live streaming initiative suggests that TVB's intellectual property remains valuable, and its veteran stars still possess significant appeal [21]. - The company is exploring new content presentation methods and engaging with younger audiences, which could pave the way for a brand rejuvenation [21][22]. - However, challenges remain in sustaining quality content, innovating revenue models, and developing a robust talent pipeline to ensure long-term success [21].
古偶导演101:这届用户对“玉芬邓科们”又爱又恨
3 6 Ke· 2025-05-23 08:37
Core Viewpoint - The article discusses the evolving landscape of the ancient costume drama (古偶) industry, highlighting the rise of new directors and the challenges faced by established ones, particularly focusing on the works of director Deng Ke and the reception of his recent projects [1][4][17]. Group 1: Director Performance and Reception - Director Deng Ke, despite having popular dramas like "折腰" and "大奉打更人," has faced criticism for his approach, particularly for turning "折腰" into a "male-oriented comedy," leading to negative feedback from fans [1][4][17]. - Other established directors such as Zhu Ruibin, Guo Hu, and Xie Ze also struggle with their reputations, often receiving backlash from audiences for their work [4][19]. - New directors like Zhao Yilong, Zeng Qingjie, and Yang Long have revitalized the ancient costume genre, receiving positive reviews for their innovative storytelling and visual aesthetics [4][7][14]. Group 2: Upcoming Works and Ratings - A list of upcoming works by various directors includes titles like "无忧渡" by Lin Yufen, which has a rating of 7.4, and "九重紫" by Zeng Qingjie, rated at 7.8 [5][6]. - Deng Ke's "折腰" currently has no rating available, while "大奉打更人" received a lower rating of 5.6, indicating a decline in audience reception [6][17]. - The article notes that the new generation of directors is successfully capturing audience interest, with shows like "雁回时" and "九重紫" standing out for their unique narratives and visual storytelling [7][10][12]. Group 3: Industry Trends and Audience Engagement - The ancient costume drama industry is experiencing a shift, with platforms investing in both established and new directors, reflecting a growing interest in quality storytelling over mere star power [20][30]. - Platforms like Tencent Video and Mango TV are strategically backing directors who have proven their capabilities, indicating a trend towards nurturing talent within the industry [21][23]. - The article emphasizes that the success of ancient costume dramas relies on a collective effort from all production aspects, suggesting that merely changing directors will not suffice to elevate the genre's overall quality [31].
2025,流量生决战男频剧之巅
3 6 Ke· 2025-05-19 09:54
Core Insights - The anticipation for the male-oriented dramas "Fu Shan Hai" and "Cang Hai Chuan" has been overshadowed by controversies surrounding the cast, particularly the female lead of "Fu Shan Hai" [1] - "Cang Hai Chuan" has already aired, while "Fu Shan Hai" remains without a release date, indicating a shift in the competitive landscape of male-oriented dramas [1] - Despite setbacks, the upcoming male-oriented dramas are not significantly impacted, with several high-profile actors still having multiple projects lined up for release [1] Industry Trends - The upcoming male-oriented drama battle in 2025 is characterized by a sense of stability, with many projects drawing inspiration from past successful series [4] - A significant portion of the upcoming dramas are historical martial arts, with titles like "Shui Long Yin" and "Ying Xiong Zhi" reflecting a trend towards familiar themes and narratives [4][5] - The male-oriented drama market is facing challenges similar to those in 2024, where only "Qing Yu Nian Season 2" received critical acclaim, highlighting ongoing quality issues [3][12] Audience Dynamics - The disconnect between the fan bases of male-oriented drama leads and the target audience is a persistent issue, as many actors gained popularity through female-centric narratives [12] - The attempt to balance male and female audience preferences in male-oriented dramas has not yielded satisfactory results, as seen in the mixed reception of shows like "Da Feng Da Geng Ren" [12][13] Actor Strategies - Prominent actors like Yang Yang, Cheng Yi, and Luo Yunxi are strategically taking on multiple male-oriented projects to navigate the shifting market dynamics [8][9] - The transition of these actors from romantic dramas to male-oriented narratives reflects a broader industry trend where traditional genres are declining, necessitating a shift in actor roles [8][9] Competitive Landscape - The emergence of new historical dramas, such as "Feng He Jin Qi Zhang Ju Zheng," poses a competitive threat to traditional male-oriented dramas, as they attract a broader audience base [15] - The success of upcoming dramas may hinge on their ability to innovate and differentiate themselves from existing narratives, as seen with the anticipated "Shui Long Yin" [15]
Competing for Rogers $1M Prize: Canada's Got Talent Reveals the First Six Performers Heading to the Finale, May 13 on Citytv
GlobeNewswire News Room· 2025-05-07 02:00
Core Points - The episode of Canada's Got Talent aired on May 6, 2025, where the judges selected the first six acts moving on to the finale, with the public voting for two additional acts until 4 a.m. ET [1][4] - The finale is scheduled for May 13, 2025, at 8 p.m. ET on Citytv and Citytv+ [1] Selected Acts - The first six acts moving to the finale include: - The Martin Boys from Woodstock, New Brunswick [2] - Jacob Lewis from Butlerville, Newfoundland & Labrador, who received Shania Twain's Golden Buzzer [3] - Carsim Birmingham from Vancouver, British Columbia, who received Kardinal Offishall's Golden Buzzer [4] - Nicolina from Vaughan, Ontario, who received Lindsay Ell's Golden Buzzer [5] Voting Process - Canadians can vote for two additional acts from the remaining performances until 4 a.m. ET [1][4] Prize Information - The winner of Canada's Got Talent will receive a cash prize of $1 million, the largest in Canadian television history, along with $50 from Howie Mandel and financial advice from CIBC [6] - Each Golden Buzzer recipient will receive $25,000, totaling $150,000 for all recipients [6]