Core Viewpoint - The third "Lego Hubei 616 Three Good Festival" aims to stimulate consumer market potential in Hubei, transforming it into a national summer consumption hub from June 16 to August 31 [1] Group 1: Event Overview - The festival will be launched in Yichang, marking the first time it is held outside Wuhan, which is significant for expanding its influence and stimulating consumption in the Yichang-Jingzhou-Jingmen-Enshi urban cluster [2] - Over 30 million yuan in consumption vouchers will be distributed during the festival, focusing on service consumption in areas such as dining and accommodation [2] - The festival will feature more than 500 promotional activities across the province, involving over 25,000 merchant stores [4] Group 2: Activities and Themes - The festival will include a variety of events under the theme "Good Food, Good Fun, Good Happiness," with a focus on culinary competitions, summer seafood events, and beer festivals [5] - New experiences will be introduced, such as the "Life is AI" event, targeting young consumers and promoting innovative consumption methods [7] - The festival will also promote the exchange of old consumer goods for new ones, including a new energy vehicle consumption season [7]