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《“广东三宝”食养指南》
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“五一”期间,广州北京路最受欢迎的“宝”是谁?
Nan Fang Nong Cun Bao· 2025-05-06 10:31
Core Viewpoint - The "Guangdong Three Treasures" has become the most popular product during the May Day holiday in Guangzhou's Beijing Road shopping district, appealing to both local residents and tourists [3][4][5]. Sales Performance - During the five-day holiday, the "Guangdong Three Treasures" series achieved an average daily sales of nearly 300 units in physical stores and over 50 online orders [4][19]. - The product has gained significant traction since its launch on April 15, with the first batch of over 3,000 units sold out within two weeks [14][15]. Product Composition - "Guangdong Three Treasures" consists of three types of local agricultural products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, emphasizing "genuine origin, genuine year, and genuine quality" [12][13]. Market Strategy - The product aims to establish itself as a precious souvenir for Guangdong residents, with a focus on promoting local health culture [12][13]. - A marketing plan named "Ten Thousand Miles Journey" will be initiated to engage consumers in cities like Beijing, Shanghai, Wuhan, and Nanjing, enhancing awareness of the product's health benefits [21][22][23]. Consumer Engagement - The product has been well-received, with a 100% positive rating on JD platform, placing it among the top 10 in the platform's ratings [16]. - The company has also launched a "Guangdong Three Treasures" dietary guide and a special health recipe for the holiday, encouraging consumers to adopt a healthier lifestyle [20].