让文明与文脉相 融——文明集市 促消费系列活动 焕新岭南图景_ 南方+_南方plus 得益于"百县千 镇万村高质量发 展工程"（以下 简称"百千万工 程"）的佛山顺 德陈村年桔造型 盆栽，热销北京 路；广东省国防 科技技师学院师 生的古法扎染制 品，让古老非遗 在新时代焕发生 机；《广府梦华 录》VR沉浸式 体验，吸引市民 游客"近距离"感 受岭南海丝文 化…… 12月19日至12月 28日，2025年文 明集市促消费系 列活动在北京路 举办。10天时 间，活动持续为 广州北京路注入 新活力，吸引广 大市民游客跟着 《文脉地图》打 卡周边景点，在 文明集市购特 产、在大佛寺里 叹咖啡、在铜壶 滴漏赏非遗，促 进文明与文脉 从"相加"迈 向"相融"，进一 步激活冬季消费 市场，助力"粤 享暖冬 乐游广 东" 。 文明集市为广州千年城脉带来新活力。 千年北京路，古 今文脉，万人相 拥；从南至北， 客商云集。回望 10日，文明集市 从天字码头一直 延伸至中山五路 路口，时时人声 鼎沸、繁光缀 天。 这是广东首次以 文明实践为基 底，在广州北京 路引入全省优质 农文旅产品，创 新拓展"文化+消 费"新空间，10 多项 ...

聚焦大健康！北 京路文明集市助 力南药、粤茶焕 新消费活力_南 方+_南方plus 12月19日至28 日，文明集市促 消费系列活动在 广州北京路商圈 举办。本次活动 聚焦大健康消费 趋势，特设岭南 中医药文化和广 东茶文化展区， 集中展示丰富的 药食同源产品与 健康茶饮，不仅 为市民游客带来 沉浸式体验，也 为产业对接与文 化传播搭建起重 要平台。 茶香四溢：传统 茶业玩转"茶 +"跨界 在茶产业专区， 传统茶叶与创新 产品交相辉映， 满足消费者多样 化需求。云浮市 新兴县象窝茶场 有限公司展位 前，不断有消费 者驻足品尝、咨 询。展位负责人 表示，象窝茶场 位于新兴县太平 镇天露山山脉北 缘，最高海拔 868米，茶叶生 长过程尽享充足 光照与纯净山泉 滋养，产出的红 茶滋味醇厚回 甘、绿茶鲜爽清 甜。本次活动 中，适合日常饮 用的口粮茶备受 青睐，同时，象 窝山泉水也凭借 优良品质获得不 少消费者认可。 随着新兴南站开 通，也希望更多 人来象窝山打卡 当地好茶。 近日，英德红茶 全产业链突破百 亿，更携手泡泡 玛特打造创新饮 品，风靡市场。 在英德红旗茶厂 的展位，一 个"茶文化创意 空间"呈现在市 民游 ...

爆，"红霞助农 暖冬日"消费帮 扶主题市集火热 开启_南方+_南 方plus 冬阳和煦，爱心 涌动。12月23 日，以"红霞助 农暖冬日 携手 振兴迎新春"为 主题的消费帮扶 主题市集在广东 省老干部大学西 广场火热开启， 吸引广大退休干 部与周边社区居 民前来逛市集、 办年货、献爱 年味盛宴人气火 心，活动将持续 至12月24日。 "红霞助农暖冬日 携手振兴迎新春"为主题的消费帮扶主题市集在广东省老干部大学西广场火热开启 消费帮扶主题市集现场 市集现场，浓浓 的年味与帮扶真 情交织。活动 以"成果展示+年 货展销+温情互 动+爱心传播"为 主线，不仅可以 一站式采购美味 年货，还可以体 验一堂生动直观 的乡村振兴实践 课。在帮扶成果 展示区，图文并 茂的纪实资料生 动讲述了广东省 老干部大学对口 帮扶阳江八甲镇 的动人故事，让 每一位驻足者感 受到从田间到餐 桌的温暖接力。 市集现场人气十 足，来自广东东 西部协作、对口 支援及省内帮扶 地区的优质农副 产品琳琅满目。 原生态大米、海 鲜干货、清甜水 果、养生南药等 特产吸引众多市 民挑选，海鲜干 货、菌菇山珍、 腊味制品、陈皮 星油藤、广东三 宝等特色系列 ...

12月19日，广州北京路人头攒动，英歌槌的击打声、农产品商家的叫卖声、市民游客的鼓掌声此起彼伏，一场文明盛事在此拉开帷幕。 烟火气里讲述"百千万工程" 文明集市促消费系列活动巧妙地将"百千万工程"串联其中，以广东文明乡风为内核，新时代文明实践为纽带，展现广东文脉乡愁中的创新发展。 系列活动按照"1场文明集市主活动＋N场县（市、区）分活动"形式，持续至12月28日，融汇传统非遗、城乡优品、匠心技艺、文旅推介，让市民游客"逛一 条街，买足全省特色产品"。 一站式体验广东县域优质产品 当天下午，文明集市促消费系列活动在北京路启动。作为广东首个以文明实践为基底，以惠民生、促消费为目标的集市活动，集文化惠民、文旅推介、消费 促进、技能惠民于一体，10多项特色活动、超8类消费场景贯穿北京路南北，从天字码头一直到中山五路路口。 在北京路南段，主办方设置了百米花卉产业展销区以及文明集市综合展区，以全省33个县（市、区）为主体，组织近百家企业开展为期10天的精品农产品、 文创产品的展示展销，让广大市民游客实现在文明集市一站式购买及体验广东各地县域优质产品，激活年终经济消费潜力。 "走过路过不要错过，高州木偶戏被称为'活着的戏剧 ...

Core Viewpoint - The "Civilization Market" series of promotional activities aimed at boosting consumption was launched on December 19 in Beijing Road, Guangzhou, integrating cultural promotion, tourism, and consumer engagement to stimulate economic activity in Guangdong province [6][13][27]. Group 1: Event Overview - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing traditional Lingnan culture within modern urban life [7][8]. - The series of activities will run from December 19 to December 28, focusing on promoting local agricultural and cultural tourism products [12][13]. - The initiative is part of a broader strategy to enhance consumer spending and support local economies, aligning with the directives from the 20th National Congress of the Communist Party of China [10][11]. Group 2: Economic Impact - The event aims to activate the economic consumption potential at the end of the year, with a focus on a one-stop experience for high-quality products from various counties in Guangdong [30][32]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, reflecting a year-on-year increase of 1.74%, with projected sales reaching 17.3 billion yuan [44][45]. - The activities are expected to enhance the platform effect and flow value of Beijing Road, making it a showcase for the coordinated development of urban and rural areas in Guangdong [48]. Group 3: Cultural Integration - The event integrates cultural elements with consumer activities, featuring performances such as Chaozhou Yingge dance and Lufeng shadow puppetry to stimulate consumer enthusiasm [91][92]. - Various cultural and creative exhibitions will be held, allowing visitors to purchase local cultural products and experience Guangdong's rich heritage [95][96]. - The initiative also includes health and wellness activities, such as traditional Chinese medicine workshops, to promote community engagement and well-being [103][104]. Group 4: Marketing and Promotion - The organizers are leveraging social media and influencers to enhance visibility and attract visitors, creating a buzz around must-buy products and experiences [111][113]. - The event aims to convert foot traffic into sales, emphasizing the transformation of "flow" into "sales" through strategic marketing efforts [113].

小集市汇聚大能 量，"广聚帮扶 力 晟启振兴 路"消费帮扶主 题市集热闹开市 _南方+_南方 plus 贵州刺梨，云南 七彩花生，珠 海、汕头海鲜干 货，广东三宝， 陈皮星油藤 茶......一款款承 载着帮扶地区农 户的匠心与期盼 的风味特产，借 助帮扶促消费契 机，于12月19日 组团走进广晟国 际大厦展销，为 市民提供了丰富 的年味心选，现 场热闹非凡。 "广聚帮扶力 晟启振兴路"消费帮扶主题市集启动仪式。 本次展销活动 以"广聚帮扶力 晟启振兴路"为 主题，由广东区 域协作消费帮扶 产品交易中心、 广东省广晟控股 消费帮扶主题市集现场。 "我们带来的7天 品鉴装很适合现 在年轻人试饮， 健康又养生，一 盒7包装，非常 方便冲泡。""粤 桂协作 星油藤 香"展位负责人 黄钊鸿热情推介 新会陈皮与宁明 星油藤结合的陈 皮星油藤系列产 品，产品包装多 样、口感独特、 健康养生，吸引 不少职工咨询、 品鉴。同为真产 地原料打造 的"广东三宝" ， 则带来新会陈 皮、化橘红、春 砂仁等南药瑰 宝，现场提供新 会陈皮水品饮， 传递南药养生魅 力。云南馆带来 风味七彩花生， 物美价优，展销 集团有限公司、 南方农村 ...

Core Viewpoint - The transformation of service areas into cultural and tourism hubs is highlighted, showcasing the integration of local culture, heritage, and gastronomy to enhance visitor experiences [2][4][33]. Group 1: Event Overview - The "Green Water and Blue Mountains, Welcome to Conghua" cultural and tourism integration development series event was successfully held at the Daguang Expressway Lvtian Service Area [3][7]. - The event featured various activities including hiking, non-heritage exhibitions, and local food tastings, emphasizing the service area as more than just a rest stop [2][4][19]. Group 2: Local Products and Cultural Promotion - Guangdong Sanbao, a brand developed by Southern Rural News, was showcased, featuring traditional products like Xinhui Chenpi and Huaju Hong, promoting health and wellness [22][23]. - The brand emphasizes authenticity and quality, with a commitment to "true origin, true year, true quality" in its product offerings [24][25]. Group 3: Community Engagement and Activities - The event included interactive areas for families, with games focused on safety education, enhancing community engagement [30][32]. - Local scenic spots were introduced to visitors, promoting tourism in the Lvtian area and encouraging exploration of the region's natural beauty [15][16]. Group 4: Future Development Plans - The Conghua District and Guangzhou Jiaotong Group plan to continue leveraging their geographical advantages to deepen the integration of transportation, agriculture, and tourism, aiming to create more themed activities [33][34].

Core Viewpoint - The article celebrates the results of the Gaokao (National College Entrance Examination) in Guangdong, highlighting the achievements of 784,000 students and emphasizing the importance of perseverance and knowledge accumulation over the past decade [4][6]. Group 1: Student Achievements - A total of 784,000 candidates in Guangdong received their exam results, marking a significant milestone in their lives [4]. - The article reflects on the hard work and dedication of students over ten years, culminating in their performance in the Gaokao [6]. Group 2: Guangdong Sanbao Products - Guangdong Sanbao emphasizes its commitment to "true origin, true year, true quality," showcasing products that have been carefully selected and crafted over time [7]. - The company offers a range of products, including aged tangerine peel, Huaju Hong, and spring sand仁, which symbolize resilience and strength [7][8]. - The article promotes Guangdong Sanbao's products as gifts to celebrate academic achievements, encouraging students to embrace their future with confidence [8].

Core Viewpoint - The "Guangdong Sanbao" series products have officially entered the Guangzhou Kaixuan Hotel, aiming to provide both domestic and international guests with an experience of Lingnan culture and traditional Chinese gifts [2][20]. Group 1: Company Overview - Guangzhou Kaixuan Hotel is located in the Zhujiang New Town business district, offering convenient transportation and a beautiful environment, making it a popular choice for both domestic and international travelers [3][4]. - The hotel has over 370 rooms of various specifications and is recognized as a four-star foreign-related hotel by the National Tourism Administration since 1994 [7][12]. Group 2: Product Introduction - "Guangdong Sanbao" is positioned as a must-buy gift when visiting Guangdong, emphasizing its cultural significance and health benefits [18][20]. - The core philosophy of "Guangdong Sanbao" is based on "true origin, true vintage, true quality," focusing on the safety and effectiveness of raw materials [23]. Group 3: Cultural Significance - The introduction of "Guangdong Sanbao" at the hotel is seen as a way to promote Guangfu culture, allowing guests to engage with traditional Chinese culture [8][22]. - The products are designed with a unique packaging that reflects Guangfu cultural charm, making them competitive in the market [20][22]. Group 4: Collaboration and Market Strategy - The hotel management expressed a desire for deep cooperation with "Guangdong Sanbao," highlighting the alignment of the product's values with the hotel's cultural roots [20][22]. - The partnership aims to leverage the brand advantages and communication experience of the Southern Rural News to enhance product visibility and market reach [24][27].

Core Viewpoint - The event in Kashgar, Xinjiang, showcases Guangdong's cultural heritage and products, particularly the "Guangdong Three Treasures," which are gaining popularity and recognition in the region [2][4][22]. Group 1: Event Overview - The event coincides with the Dragon Boat Festival, featuring various cultural activities that highlight the connection between Guangdong and Xinjiang [2][3]. - The "Cultural Enrichment Xinjiang" initiative includes a series of artistic markets promoting Guangdong's cultural heritage [4][16]. Group 2: Guangdong Three Treasures - Guangdong Three Treasures consist of New会 Chenpi, Huaju Hong, and Chunsan Ren, known for their medicinal and culinary uses [8][21]. - The product has received positive feedback from visitors in Kashgar, indicating a successful introduction to the local market [9][20]. Group 3: Market Expansion and Economic Impact - The initiative aims to enhance trade relations between Guangdong and Xinjiang, promoting local products through the "Jiangpin Southbound, Yuepin Northbound" platform [16][18]. - The presence of Guangdong Three Treasures in Kashgar is expected to enrich local consumers' dining experiences and promote health-conscious eating [22].