"五羊杯"棋王争 霸启幕，广东三 宝香飘农文旅体 非遗嘉年华_南 方+_南方plus 棋聚羊城，非遗 寻味。2月25日 至3月3日（正月 初九至十五）， 第32届"五羊 杯"全国象棋冠 军赛及嘉年华活 动在广州文化公 园精彩举行。本 次嘉年华以"体 育+文旅+非 遗"的创新模 式，融合象棋竞 技、顶流IP、AI 互动、广府美 食、非遗手作、 文创好物六大核 心亮点，同步点 亮元宵灯会，一 站式解锁最地道 的广府年味。 由南方农村报倾 力打造的"广东 人自己的手 信"——广东三 宝以及全国首个 乡村旅游服务平 台——"真乡"亮 相本次嘉年华活 动，通过展陈推 介，以"媒体 +"深度展示非遗 养生匠品以及农 文旅融合新场 景、新焦点。 第32届"五羊杯"全国象棋冠军赛及嘉年华活动在广州文化公园精彩举行 由南方农村报倾力打造的广东三宝及"真乡"亮相本次嘉年华 据介绍，"广东 三宝"是南方农 村报深耕"三 农"领域60余载 的生动实践，也 是南方农村报探 索"媒体+"迈出 己的手信。其 中，新会陈皮源 自江门新会核心 产区，"一两陈 皮一两金"享誉 中外；化橘红产 自茂名化州礞石 的坚实步伐。作 为道地南药文化 集大 ...

"很润、很舒 畅！"在广东三 宝展位，新民晚 报高级记者晏秋 秋连喝两杯新会 陈皮水后赞不绝 口。1月30日， 主题为"中国年· 广东味"的"媒体 +"广货行天下 ——2026广东年 菜进上海营销行 动在上海国际会 议中心盛大启 幕。作为广东道 地养生佳品代 表，广东三宝系 列产品携手道地 广货、粤味珍品 组团参展， 以"真产地、真 年份、真品 质"的核心理念 与深厚的岭南文 化底蕴，为上海 市民带去一份兼 具养生健康与文 化底蕴的"广东 手信" 。 广东三宝借"媒体+"广货行天下——2026广东年菜进上海营销行动契机走进上海。 作为"广货行天 下"体系化落地 的重要举措，本 次营销行动以年 菜为载体，以媒 体为赋能，既是 广东年菜拓展长 三角市场的关键 一步，也是粤沪 两地深化饮食文 化交流、推动产 业协同发展的生 动实践。广东三 宝，由选自"中 广货行天下，三 宝润沪上！广东 三宝养生年货臻 礼香飘上海_南 方+_南方plus 祥的"八角福 盒"，到便捷的 罐装陈皮等，不 断适应多元消费 场景。此外，依 托"媒体+"的强 大整合能力，广 东三宝成功打通 了从品牌传播、 文化赋能到市场 销售的全链路。 此前 ...

Core Viewpoint - The "Guangdong Sanbao" product tasting and exclusive welfare internal purchase event is set to showcase unique local health products, emphasizing the cultural significance and health benefits associated with them [4][5][27]. Group 1: Event Details - The event will take place on January 27, organized by the Southern Rural News, featuring product tasting and internal purchase opportunities [4][5]. - The event aims to deliver a unique taste of the New Year, highlighting the cultural and health aspects of the products [5][6]. Group 2: Product Introduction - "Guangdong Sanbao" focuses on the core philosophy of "true origin, true year, true quality," featuring three types of traditional medicinal materials: Xinhui Chenpi, Huazhou Juhong, and Yanshun Sharen [9][11]. - The products are sourced from specific regions known for their unique soil and climate, ensuring high quality and authenticity [11][12]. Group 3: Brand and Market Strategy - The initiative represents a significant innovation in the "media+" approach, where the Southern Rural News collaborates with local farmers to build a comprehensive supply chain from cultivation to sales [10][13][25]. - The brand aims to enhance the visibility of Guangdong culture and health products through various consumer events and partnerships, promoting a healthy lifestyle [19][24]. Group 4: Future Plans - Starting from April 2025, the product range will continue to expand, with plans to participate in various major consumer events to increase market presence [18][21]. - The brand's strategy includes creating new consumption scenarios and leveraging media capabilities to support rural revitalization efforts [24][25].

Core Viewpoint - The "Civilization Market" series of promotional activities aims to revitalize the cultural and commercial landscape of Guangzhou, enhancing consumer engagement and showcasing local agricultural and cultural products [5][9][12]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to December 28, 2025, on Beijing Road, injecting new vitality into the area and attracting citizens and tourists [5][6]. - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing high-quality agricultural and cultural products from across Guangdong [12][13]. Group 2: Economic Impact - The event is expected to stimulate the winter consumer market and promote the integration of culture and commerce, contributing to the high-quality economic development of the region [7][21]. - In the first 11 months of this year, Beijing Road is projected to achieve a total revenue of 173 billion yuan, with over 20 cultural and commercial activities held in the fourth quarter alone [68][69]. Group 3: Cultural Integration - The market serves as a platform for showcasing the rich cultural heritage of Guangdong, allowing visitors to experience various local traditions and products, such as traditional crafts and culinary delights [19][21][46]. - The event highlights the importance of cultural value and tourism in reshaping agricultural practices and enhancing community engagement [87][88]. Group 4: Participation and Engagement - The event attracted significant participation from local enterprises, with over 100 companies showcasing their products, including popular items like Hakka pork balls and local teas [24][27][36]. - The market also engaged students from vocational schools, who showcased their skills and products, further promoting the integration of education and industry [40][42][44]. Group 5: Future Prospects - The "Civilization Market" is seen as a new model for promoting the integration of agriculture, culture, and tourism, providing a window to observe the progress of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [102][103]. - The successful execution of this event is expected to inspire further collaboration among government, enterprises, and society to drive high-quality development in the region [120][121].

Group 1 - The event "Civilized Market" held in Guangzhou's Beijing Road business district from December 19 to 28 focuses on the trend of health consumption, featuring exhibitions of traditional Chinese medicine and Guangdong tea culture [2][4] - The event serves as an important platform for industry connection and cultural dissemination, showcasing a variety of health-related products and experiences for visitors [3][4] Group 2 - The tea industry section highlights the combination of traditional tea and innovative products, catering to diverse consumer needs, with significant interest in daily drinkable teas [7][10] - The Yingde black tea industry has surpassed a market value of 10 billion, collaborating with Pop Mart to create innovative beverages that are gaining popularity [13] Group 3 - The Southern medicine section features various Guangdong specialty products, including Chenpi and Huazhou orange, appealing to different consumer demands with both raw materials and processed goods [21][22] - The "Guangdong Three Treasures"—Chenpi, Huazhou orange, and Yangchun sand仁—have attracted numerous distributors, highlighting their quality and regional characteristics suitable for business gifts [24][25] Group 4 - The exhibition includes a range of deep-processed products from the "Cinnamon Capital" of China, showcasing items like cinnamon rice noodles and tea, aimed at increasing consumer awareness [29] - The event also features products from the electric white agarwood sector, with significant interest from Middle Eastern buyers, indicating a growing market for these goods [36][37]

Core Viewpoint - The "Red Cloud Assisting Farmers Warm Winter Day" themed consumption assistance market was launched in Guangdong Province, attracting retirees and local residents to purchase New Year goods and engage in charitable activities [7][9]. Group 1: Event Overview - The consumption assistance market took place on December 23 and will continue until December 24, featuring a theme focused on rural revitalization and community support [7][9]. - The market showcased a blend of festive atmosphere and genuine support, allowing attendees to purchase traditional New Year goods while learning about rural revitalization efforts [11][12]. Group 2: Product Offerings - The market featured a variety of high-quality agricultural products from Guangdong's eastern and western regions, including organic rice, seafood, fresh fruits, and health products, attracting many visitors [15][16]. - Specialty products such as dried seafood, mushrooms, cured meats, and traditional Guangdong delicacies were particularly popular among attendees [17][24]. Group 3: Interactive Activities - The event included engaging interactive activities, such as a fun ring toss game and a "send blessings" blind box lottery, enhancing the festive atmosphere and encouraging participation from both adults and children [25][26]. - The market facilitated convenient access for retirees and residents to purchase New Year goods while effectively connecting rural agricultural products to urban consumers [28][29]. Group 4: Organizational Support - The event was guided by the Guangdong Provincial Department of Agriculture and Rural Affairs and co-hosted by various local organizations, aiming to promote continuous marketing and a positive development atmosphere for consumption assistance [34][36].

Core Viewpoint - The event is a cultural market series aimed at promoting consumption and showcasing Guangdong's local products, running from December 19 to December 28, featuring various traditional and innovative activities [2][3]. Group 1: Event Overview - The cultural market is designed as a "main event plus multiple sub-events" format, integrating traditional heritage, urban quality products, craftsmanship, and cultural tourism promotion [2]. - The main event is located on Beijing Road, featuring over 10 unique activities and more than 8 types of consumption scenarios, spanning from Tianzi Wharf to Zhongshan Fifth Road [3]. Group 2: Product Showcase - The event includes a 100-meter flower industry exhibition area and a comprehensive exhibition area, showcasing high-quality agricultural and cultural products from 33 counties, cities, and districts in Guangdong [3]. - Various local products such as Newhui Chenpi, Huazhou Orange Red, and Yingde Black Tea are presented, with interactive experiences like tea ceremonies to engage visitors [3]. Group 3: Economic Impact - The event aims to activate year-end economic consumption potential, with early reports indicating over 10,000 yuan in sales on the first day [5]. - The initiative is part of the "Hundred Million Thousand Project," which connects cultural practices with economic development, showcasing innovative growth within Guangdong's cultural heritage [5]. Group 4: Cultural Integration - The series incorporates traditional Lingnan culture into modern urban life, promoting local customs through performances like Chaoshan Yingge dance and Lufeng shadow puppetry [5]. - The event also features a Guangdong cultural and tourism exhibition area, allowing visitors to purchase creative cultural products and experience the rich history of the region [6]. Group 5: Future Prospects - The series aims to create a new model for integrating culture and consumption, enhancing the consumer experience and showcasing the achievements of the "Hundred Million Thousand Project" [6].

Core Viewpoint - The "Civilization Market" series of promotional activities aimed at boosting consumption was launched on December 19 in Beijing Road, Guangzhou, integrating cultural promotion, tourism, and consumer engagement to stimulate economic activity in Guangdong province [6][13][27]. Group 1: Event Overview - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing traditional Lingnan culture within modern urban life [7][8]. - The series of activities will run from December 19 to December 28, focusing on promoting local agricultural and cultural tourism products [12][13]. - The initiative is part of a broader strategy to enhance consumer spending and support local economies, aligning with the directives from the 20th National Congress of the Communist Party of China [10][11]. Group 2: Economic Impact - The event aims to activate the economic consumption potential at the end of the year, with a focus on a one-stop experience for high-quality products from various counties in Guangdong [30][32]. - The Beijing Road pedestrian street has seen a cumulative foot traffic of 124 million visitors from January to November 2025, reflecting a year-on-year increase of 1.74%, with projected sales reaching 17.3 billion yuan [44][45]. - The activities are expected to enhance the platform effect and flow value of Beijing Road, making it a showcase for the coordinated development of urban and rural areas in Guangdong [48]. Group 3: Cultural Integration - The event integrates cultural elements with consumer activities, featuring performances such as Chaozhou Yingge dance and Lufeng shadow puppetry to stimulate consumer enthusiasm [91][92]. - Various cultural and creative exhibitions will be held, allowing visitors to purchase local cultural products and experience Guangdong's rich heritage [95][96]. - The initiative also includes health and wellness activities, such as traditional Chinese medicine workshops, to promote community engagement and well-being [103][104]. Group 4: Marketing and Promotion - The organizers are leveraging social media and influencers to enhance visibility and attract visitors, creating a buzz around must-buy products and experiences [111][113]. - The event aims to convert foot traffic into sales, emphasizing the transformation of "flow" into "sales" through strategic marketing efforts [113].

Core Viewpoint - The article highlights the launch of a consumption assistance themed market titled "Gathering Support, Initiating the Road to Revitalization," aimed at promoting local agricultural products and enhancing consumer engagement through interactive experiences [8][9][36]. Group 1: Event Overview - The market featured a variety of local specialties from regions supported by Guangdong, including Guizhou's prickly pear, Yunnan's colorful peanuts, and seafood from Zhuhai and Shantou [6][7]. - The event was organized by the Guangdong Regional Cooperation Consumption Assistance Product Trading Center, Guangdong Guangsheng Holding Group, and Southern Rural News, focusing on a multi-dimensional approach of "exhibition + interaction + experience + communication" [9][10]. Group 2: Product Offerings - The market showcased nearly 30 businesses and hundreds of quality assistance products, including snacks, nuts, and soup ingredients, which were well-received by local office workers [31][32]. - Featured products included health-oriented items like the "Chenpi Xingyou Teng" series, which combines traditional ingredients for a unique taste, and "Guangdong Sanbao," which offers various herbal products [18][20][23]. Group 3: Consumer Engagement - Interactive elements included a "send blessings" blind box lottery for purchases over 68 yuan, enhancing the shopping experience with surprise gifts and practical household items [26][28]. - The event aimed to create a warm atmosphere of support while allowing consumers to experience quality products directly from the source [28][30]. Group 4: Organizational Support and Future Plans - Guangsheng Holding Group has been actively implementing support measures to convert its resource and industrial advantages into actions that promote coordinated urban-rural development [36][37]. - The Guangdong Regional Cooperation Consumption Assistance Product Trading Center plans to organize more online and offline promotional activities leading up to the New Year and Spring Festival to sustain the momentum of consumption assistance [40][41].

Core Viewpoint - The transformation of service areas into cultural and tourism hubs is highlighted, showcasing the integration of local culture, heritage, and gastronomy to enhance visitor experiences [2][4][33]. Group 1: Event Overview - The "Green Water and Blue Mountains, Welcome to Conghua" cultural and tourism integration development series event was successfully held at the Daguang Expressway Lvtian Service Area [3][7]. - The event featured various activities including hiking, non-heritage exhibitions, and local food tastings, emphasizing the service area as more than just a rest stop [2][4][19]. Group 2: Local Products and Cultural Promotion - Guangdong Sanbao, a brand developed by Southern Rural News, was showcased, featuring traditional products like Xinhui Chenpi and Huaju Hong, promoting health and wellness [22][23]. - The brand emphasizes authenticity and quality, with a commitment to "true origin, true year, true quality" in its product offerings [24][25]. Group 3: Community Engagement and Activities - The event included interactive areas for families, with games focused on safety education, enhancing community engagement [30][32]. - Local scenic spots were introduced to visitors, promoting tourism in the Lvtian area and encouraging exploration of the region's natural beauty [15][16]. Group 4: Future Development Plans - The Conghua District and Guangzhou Jiaotong Group plan to continue leveraging their geographical advantages to deepen the integration of transportation, agriculture, and tourism, aiming to create more themed activities [33][34].