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“百千万”看广新|创新消费帮扶模式,激活乡村振兴新动能
Sou Hu Cai Jing· 2025-07-10 12:32
Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].
打好“四张牌”!探寻绿美广东“林下生金”密码
Nan Fang Nong Cun Bao· 2025-06-30 02:32
Core Viewpoint - The article emphasizes the development of the "under-forest economy" in Guangdong, highlighting its significance in promoting employment, improving livelihoods, and increasing income in mountainous and forested areas. The government is actively supporting this initiative through policies and reforms aimed at enhancing forest quality and optimizing land use [2][4][10]. Group 1: Policy Support - The central government has prioritized the development of the under-forest economy, as indicated in key documents such as last year's Central No. 1 Document and this year's government work report [3][4]. - Guangdong has a substantial forest area, covering over 1.62 billion acres, with a forest stock volume of 578 million cubic meters, which is approximately double the national average [5][6]. - The province has established a solid foundation for the under-forest economy due to its rich ecological resources and ongoing reforms in collective forest rights [8][9]. Group 2: Economic Achievements - As of 2024, the operating area of the under-forest economy in Guangdong has reached 32.41 million acres, generating a total output value of 52.71 billion yuan [23][24]. - The province has created various demonstration bases and industrial parks, including one national forestry industry demonstration park and 30 provincial-level bases [24][25]. - The development of the under-forest economy has been supported by a series of policies since 2012, focusing on various models such as "forest medicine," "forest fruits," and "forest poultry" [28][30][32]. Group 3: Reform Initiatives - The collective forest rights reform has been crucial in activating the under-forest economy, allowing for more flexible land use and management [38][45]. - The implementation of the "three rights separation" policy aims to innovate forest management and improve land transfer regulations [50][51]. - The active transfer of collective forest land has been increasing, providing opportunities for local communities to engage in profitable agricultural practices [53][54]. Group 4: Diversification of Under-Forest Economy - The under-forest economy in Guangdong has diversified, with various models emerging, including the cultivation of edible fungi and medicinal herbs [64][66][70]. - Local initiatives have been established to integrate different industries, such as "forest + health care" and "forest + agriculture," to enhance economic resilience [68][72]. - The province is leveraging its ecological resources to develop a multi-faceted under-forest economy, including tourism and deep processing of forest products [75][76]. Group 5: Brand Development - The lack of large leading enterprises has hindered the formation of influential brands in the under-forest economy, making it difficult to achieve premium pricing for high-quality products [90][91]. - The Guangdong Forestry Bureau is focusing on brand building and has initiated various promotional activities to enhance the visibility of local products [93][94][100]. - The establishment of a product traceability system and a trading platform aims to elevate the economic value of forest products and promote sustainable development [105][106].
高考放榜!十年寒窗终不负,“三宝”相伴庆功时
Nan Fang Nong Cun Bao· 2025-06-25 06:32
高考放榜!十年 寒窗终不 负,"三宝"相伴 庆功时_南方+_ 南方plus 今天(6月25日)是广东高考放榜的日子,全省78.4万名考生迎来了人生中的重要时刻。 正如广东三宝,坚持"真产地、真年份、真品质",历经漫长时光沉淀,坚持精心挑选,精制工艺,带 着"历经锤炼"的陈皮、"生命力强"的橘红以及"意志坚韧"的砂仁,来到大家的身边。 广东三宝与大家"橘"杯庆功,祝贺大家金榜题名,求"仁"得"仁",未来三宝将继续陪伴大家"陈"风破 浪,"皮"荆斩棘,做自己人生中的宝,掌握自己方向的舵! 这一刻尘埃落定,分数定格,但人生不止于此。 广大学子,经过十年寒窗默默积累,反复锤炼,汲取知识,终将知识内化为深厚底蕴,在高考这一刻绽 放出最耀眼光芒。 广东三宝精选产品图册 广东三宝经典礼盒(精选新会陈皮90g、化橘红60g、春砂仁40g) 新会陈皮尊享礼盒(天马十年陈皮150g) 广东三宝八角福盒(精选新会陈皮85g、化橘红45g、春砂仁8g) 新会陈皮侧开礼盒(天马五年陈皮150g) 广东三宝——广东人自己的手信 "真产地 真年份 真品质" 欢迎选购 (京东二维码) 版权声明:未经 许可禁止以任何 形式转载 编辑 吴俊麒 ...
“广东三宝”入驻广州华美达酒店!让海内外宾客体验岭南大地的馈赠
Nan Fang Nong Cun Bao· 2025-06-18 02:05
"广东三宝"入驻 广州华美达酒 店!让海内外宾 客体验岭南大地 的馈赠_南方+_ 南方plus 6月17日,由南 方农村报打造的 广东人自己的手 信——广东三宝 系列产品正式入 驻广州凯旋大酒 店(下称"凯旋 大酒店")。据 了解,酒店地处 珠江新城商务 区,毗邻珠江, 交通便利且环境 优美,推窗即可 见广州地标"小 蛮腰",是不少 海内外游客出差 旅行的"心头 好" 。 广东三宝系列产品正式入驻广州凯旋凯旋大酒店。 "我们酒店1991 年建成开业,在 1994年就被国家 旅游局评定为四 星级涉外酒店, 希望'广东三 宝'能作为了解 广府文化的一扇 窗,让海内外宾 客接触到更多优 作为一家面向中 高端消费群体的 酒店,凯旋大酒 店拥有370多间 不同规格、设施 齐备的客房。酒 店荷苑中餐厅可 容纳160人用 餐,以粤菜风味 和广式点心为 主,同时还提供 湘、川、京等地 特色菜。荣获广 州市旅游局"百 佳"餐饮称号的 加利福尼亚西餐 厅,主要供应西 餐和自助餐,可 容纳200人用 餐。各类多功能 会议厅是各大公 司、机关团体召 开各种会议,举 办培训的最佳场 所,凭借先进的 会议设施设备以 及训练有素的专 业队 ...
198!幸福带回家!广东三宝上新“八角礼盒”
Nan Fang Nong Cun Bao· 2025-06-13 01:37
198!幸福带回 家!广东三宝上 新"八角礼盒"_ 南方+_南方plus 6月13日,南方 农村报打造的广 东人自己的手信 ——广东三宝系 列产品八角福盒 重磅上市。福盒 形制独特,为八 角三层,设计灵 感源于宫廷建筑 美学,象征八方 来喜、八方来 福、八方来财、 八方平安,将新 会陈皮、化橘 红、春砂仁三大 岭南珍宝汇聚一 盒,严选真年 份,品质可溯 源,是馈赠亲友 的"健康守护 礼" 。 来临父亲节之 际,将象征着和 睦与圆满,八角 福盒送给父亲, 给父亲泡上一杯 三宝清肺茶、炖 上一锅正气养胃 汤,守护健康的 同时,把美好寓 意融入日常生活 的细节,这正是 中国人的礼之所 在。 真产地:岭南水 土育珍品 广东三宝安身立 命的根本在于其 道地的产地。北 纬22°的新会拥 有得天独厚的自 然环境,银洲湖 畔风土独特,孕 育新会陈皮。 新会的自然条件 极为优越,圭峰 山脉、牛牯岭山 脉和古兜山脉环 抱着银洲湖及其 平原区,共同营 新会陈皮。 化橘红来自茂名 化州。作为 有"中华瑰宝"之 称的化橘红,因 化州独特的礞石 土壤与气候条 件,自明清时期 便成为宫廷贡 品,2024年更获 批纳入"药食同 源"目录,被 ...
亚克西!广东三宝万里行走进新疆喀什
Nan Fang Nong Cun Bao· 2025-06-01 13:30
Core Viewpoint - The event in Kashgar, Xinjiang, showcases Guangdong's cultural heritage and products, particularly the "Guangdong Three Treasures," which are gaining popularity and recognition in the region [2][4][22]. Group 1: Event Overview - The event coincides with the Dragon Boat Festival, featuring various cultural activities that highlight the connection between Guangdong and Xinjiang [2][3]. - The "Cultural Enrichment Xinjiang" initiative includes a series of artistic markets promoting Guangdong's cultural heritage [4][16]. Group 2: Guangdong Three Treasures - Guangdong Three Treasures consist of New会 Chenpi, Huaju Hong, and Chunsan Ren, known for their medicinal and culinary uses [8][21]. - The product has received positive feedback from visitors in Kashgar, indicating a successful introduction to the local market [9][20]. Group 3: Market Expansion and Economic Impact - The initiative aims to enhance trade relations between Guangdong and Xinjiang, promoting local products through the "Jiangpin Southbound, Yuepin Northbound" platform [16][18]. - The presence of Guangdong Three Treasures in Kashgar is expected to enrich local consumers' dining experiences and promote health-conscious eating [22].
农产品遇上T台秀!广东乡村歌手大赛奏出“国际范儿”
Nan Fang Nong Cun Bao· 2025-05-29 07:34
Group 1 - The Guangdong Rural Singer Competition showcases local agricultural products in a fashion context, blending traditional culture with modern aesthetics [2][3][4] - The event features performances by local ethnic groups, highlighting the cultural significance of Guangdong's agricultural heritage [3][4] - Key agricultural products such as lychee, longan, and various meats are promoted as part of the region's culinary identity [15][30] Group 2 - The first chapter of the event, titled "Cloud Yao Rhythm," presents traditional performances with silver ornaments and drums, emphasizing the region's cultural richness [7][8] - The second chapter, "Fisherman's Song," features performances that celebrate the maritime culture and seafood bounty of Guangdong [33][34] - The event culminates with traditional performances like the Qilin dance, showcasing the vibrancy of local heritage [54]
文博会开幕,顶流云集!岭南道地养生文化受追捧
Nan Fang Nong Cun Bao· 2025-05-22 13:02
深圳国际会展中 心正式启幕,走 进广东三宝主题 直播间,南方农 村报主播向全球 观众热情推介岭 南道地臻品 ——"广东三 宝"(新会陈 皮、化橘红、春 砂仁),吸引众 多参展商、观众 驻足了解。 文博会开幕,顶 流云集!岭南道 地养生文化受追 捧_南方+_南方 plus "养生臻品,首 选三宝!"5月22 日,第二十一届 中国(深圳)国 际文化产业博览 交易会(以下简 称"文博会")在 据了解,"广东 三宝"是道地南 药文化集大成, 参展商、观众驻足了解"广东三宝"。 是一款真正代表 广东人自己的手 信,其由南方农 村报上百名专业 记者深入一线产 区,联合多地非 遗传承人以及农 业能手,从全省 千万农产品中精 挑细选,最终遴 选药用与食用相 宜、价值高的新 会陈皮、化橘 红、春砂仁入匣 而成。 南方农村报主播向全球观众热情推介岭南道地臻品——"广东三宝"。 "广东三宝"包含新会陈皮、化橘红、春砂仁。 凭借真产地、真 年份、真品 质,"广东三 宝"成了岭南文 化"金名片"。中 山大学生命科学 学院二级教授苏 薇薇曾盛 赞:"广东三 宝"承载着千年 的文化传承,是 传统与现代的完 美融合。 展会现场,南方 农村报 ...
广东三宝亮相2025茂名荔枝嘉年华,“媒体+化橘红”成焦点
Nan Fang Nong Cun Bao· 2025-05-19 09:00
Core Viewpoint - The 2025 Maoming Lychee Carnival showcased the "Guangdong Three Treasures," with Huaju Hong being a highlight, emphasizing the region's agricultural diversity and potential for modern agricultural development [2][3][9]. Group 1: Event Overview - The 2025 Maoming Lychee Carnival opened on May 19, 2025, at the permanent site of the China Lychee Industry Conference, themed "Time and Lychee Celebration" [2][3]. - The event featured the "Guangdong Three Treasures," which includes Xinhui Chenpi, Huaju Hong, and Chunsan Ren, representing key agricultural products from Jiangmen, Maoming, and Yangjiang [5][6]. Group 2: Product Highlights - Huaju Hong, a product of Maoming's unique geological conditions, is known for its health benefits, including cough relief and anti-inflammatory properties, making it a valuable traditional medicine [10][11]. - The total industrial chain value of Huaju Hong is projected to reach 11.5 billion yuan in 2024, indicating significant economic potential [12]. Group 3: Brand Development - The "Guangdong Three Treasures" brand was developed by Southern Rural News, which deployed over a hundred agricultural reporters to ensure quality and authenticity in product selection [15][16]. - The brand has been launched on multiple e-commerce platforms, achieving high rankings in its category, and aims to enhance brand awareness and market reach through various activities [24][25].
“五一”期间,广州北京路最受欢迎的“宝”是谁?
Nan Fang Nong Cun Bao· 2025-05-06 10:31
"五一"期间,广 州北京路最受欢 迎的"宝"是谁? _南方+_南方 plus 今年"五一"黄金 周,广州北京路 商圈最受欢迎 的"宝"是什么 吗?答案在这 里! 据统计,"五 一"假日期间, 由南方农村报倾 力打造的"广东 三宝"成为老广 街坊、外地游客 的"心头宝" 。五 天时间,"广东 三宝"系列产品 线下门店日均销 售近300份,线 上订单日均超50 份,成为了节庆 里广东人走亲访 友、外地游客购 买手信的首选。 "我们每天上午 10点营业,客源 络绎不绝,尤其 恰逢第137届广 交会,不少外国 客商青睐'广东 三宝',想把岭 南道地养生文化 带回自己的国 家。"广东三宝 北京路官方直营 店店长周建杭介 绍。 "明天就要坐车 回家了,临行前 先来选购一些广 东手信。以前每 次来广东,会带 一些新会陈皮回 家作为礼物送给 亲朋好友,大家 都很高兴。现在 带'广东三宝'礼 盒,一次性能把 广东人'祖传奢 侈品'带回去, 家里人一定很满 意。"家住河北 的黄先生满意地 说。 据"广东三宝"渠 道负责人黄欣茹 介绍,在"五 一"假日期 间,"广东三 宝"掀起岭南养 生风潮,不仅推 出了《"广东三 宝"食养指 南 ...