Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) has opened, showcasing the "Guangdong Three Treasures" which include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, highlighting the popularity of Lingnan health culture [2][29]. Group 1 - The "Guangdong Three Treasures" are promoted as authentic local products representing Guangdong's medicinal culture [7][19]. - The products are selected from millions of agricultural products by professional reporters and non-heritage inheritors, ensuring high quality and value [9][10]. - Xinhui Chenpi is known for its traditional production methods and health benefits, earning the reputation of "one tael of Chenpi equals one tael of gold" [15][20]. Group 2 - The Cultural Expo serves as a significant platform for showcasing the unique charm of Lingnan culture and expanding business opportunities [29][31]. - The exhibition features a special area for the "Guangdong Three Treasures," offering free tastings and experiences for visitors [23][26]. - The goal is to promote the "Guangdong Three Treasures" globally and support rural revitalization efforts in the region [32][36].

Core Viewpoint - The "Guangdong Three Treasures" has become the most popular product during the May Day holiday in Guangzhou's Beijing Road shopping district, appealing to both local residents and tourists [3][4][5]. Sales Performance - During the five-day holiday, the "Guangdong Three Treasures" series achieved an average daily sales of nearly 300 units in physical stores and over 50 online orders [4][19]. - The product has gained significant traction since its launch on April 15, with the first batch of over 3,000 units sold out within two weeks [14][15]. Product Composition - "Guangdong Three Treasures" consists of three types of local agricultural products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, emphasizing "genuine origin, genuine year, and genuine quality" [12][13]. Market Strategy - The product aims to establish itself as a precious souvenir for Guangdong residents, with a focus on promoting local health culture [12][13]. - A marketing plan named "Ten Thousand Miles Journey" will be initiated to engage consumers in cities like Beijing, Shanghai, Wuhan, and Nanjing, enhancing awareness of the product's health benefits [21][22][23]. Consumer Engagement - The product has been well-received, with a 100% positive rating on JD platform, placing it among the top 10 in the platform's ratings [16]. - The company has also launched a "Guangdong Three Treasures" dietary guide and a special health recipe for the holiday, encouraging consumers to adopt a healthier lifestyle [20].