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文博会开幕,顶流云集!岭南道地养生文化受追捧
Nan Fang Nong Cun Bao· 2025-05-22 13:02
深圳国际会展中 心正式启幕,走 进广东三宝主题 直播间,南方农 村报主播向全球 观众热情推介岭 南道地臻品 ——"广东三 宝"(新会陈 皮、化橘红、春 砂仁),吸引众 多参展商、观众 驻足了解。 文博会开幕,顶 流云集!岭南道 地养生文化受追 捧_南方+_南方 plus "养生臻品,首 选三宝!"5月22 日,第二十一届 中国(深圳)国 际文化产业博览 交易会(以下简 称"文博会")在 据了解,"广东 三宝"是道地南 药文化集大成, 参展商、观众驻足了解"广东三宝"。 是一款真正代表 广东人自己的手 信,其由南方农 村报上百名专业 记者深入一线产 区,联合多地非 遗传承人以及农 业能手,从全省 千万农产品中精 挑细选,最终遴 选药用与食用相 宜、价值高的新 会陈皮、化橘 红、春砂仁入匣 而成。 南方农村报主播向全球观众热情推介岭南道地臻品——"广东三宝"。 "广东三宝"包含新会陈皮、化橘红、春砂仁。 凭借真产地、真 年份、真品 质,"广东三 宝"成了岭南文 化"金名片"。中 山大学生命科学 学院二级教授苏 薇薇曾盛 赞:"广东三 宝"承载着千年 的文化传承,是 传统与现代的完 美融合。 展会现场,南方 农村报 ...
“五一”期间,广州北京路最受欢迎的“宝”是谁?
Nan Fang Nong Cun Bao· 2025-05-06 10:31
Core Viewpoint - The "Guangdong Three Treasures" has become the most popular product during the May Day holiday in Guangzhou's Beijing Road shopping district, appealing to both local residents and tourists [3][4][5]. Sales Performance - During the five-day holiday, the "Guangdong Three Treasures" series achieved an average daily sales of nearly 300 units in physical stores and over 50 online orders [4][19]. - The product has gained significant traction since its launch on April 15, with the first batch of over 3,000 units sold out within two weeks [14][15]. Product Composition - "Guangdong Three Treasures" consists of three types of local agricultural products: Xinhui Chenpi, Huaju Hong, and Chunsan Ren, emphasizing "genuine origin, genuine year, and genuine quality" [12][13]. Market Strategy - The product aims to establish itself as a precious souvenir for Guangdong residents, with a focus on promoting local health culture [12][13]. - A marketing plan named "Ten Thousand Miles Journey" will be initiated to engage consumers in cities like Beijing, Shanghai, Wuhan, and Nanjing, enhancing awareness of the product's health benefits [21][22][23]. Consumer Engagement - The product has been well-received, with a 100% positive rating on JD platform, placing it among the top 10 in the platform's ratings [16]. - The company has also launched a "Guangdong Three Treasures" dietary guide and a special health recipe for the holiday, encouraging consumers to adopt a healthier lifestyle [20].