Core Insights - The report highlights that the "Guochao" culture has deeply integrated into the daily lives of contemporary youth, with film and television works being the most popular medium at 73.21% [1] - The report indicates that Guochao films and dramas serve as dual carriers of cultural confidence and emotional resonance, with major themes being revolutionary subjects (54.44%), contemporary urban themes (48.85%), and ancient legendary themes (47.72%) [1] - iQIYI's productions have sparked widespread discussions among the youth, with specific titles like "Tang Dynasty Mystery" and "My Alashan" gaining significant attention [1] Film and Television Performance - iQIYI's dramas such as "Tang Dynasty Mystery" have integrated elements of Tang architecture and art into suspenseful narratives, achieving over 100 million interactions on bullet screens [1] - "My Alashan" has resonated with audiences through its portrayal of Kazakh nomadic culture, contributing to a tourism boom in Xinjiang [1] - "Love You" introduces traditional Chinese medicine culture, educating young viewers about herbal medicine through its episodic structure [1] - "Life of All Things" reflects the changing fate of farmers in China, showcasing local cultural practices during traditional festivals [1] Variety Show Success - Guochao variety shows have also performed well, with historical interpretation (53.24%), music competition (51.87%), and cultural exploration (46.18%) genres being particularly popular [3] - iQIYI's variety show "Let's Farm 3" promotes rural revitalization by engaging in local agricultural activities, instilling a sense of resilience and teamwork among contemporary youth [3] - "Ha Ha Ha Ha" showcases China's infrastructure capabilities and cultural output through a special episode on the China-Laos Railway [3] - "A Journey of Blossoms 2" presents a panoramic view of China's cultural landscape, fostering a healing journey through cultural dialogue [3] Audience Engagement and Cultural Connection - iQIYI's Vice President Wang Xiaoyan emphasized that young viewers are not just consumers but co-creators, with 52.59% of respondents discussing Guochao elements through bullet screens and comments [5] - The interactive model allows for continuous revitalization of content based on audience feedback, enhancing viewer engagement [5] - The popularity of Guochao dramas is attributed to creators' thoughtful innovation and transformation of traditional culture, making it relevant to modern life [5] - iQIYI's commitment to delivering quality content has successfully established a deep connection between Guochao culture and young users [5]

Core Insights - The variety show market has faced challenges in recent years, but a surge of new programs in Q4 has revitalized the landscape, showcasing a diverse array of content and generating significant viewer engagement [1][3] - This year's Q4 programming marks a departure from previous trends, with a focus on returning classic formats and a gradual recovery in the market, despite the scarcity of breakout hits [1][3] Group 1: Trends in Variety Shows - Recent variety shows have emphasized a strong sense of "realness," allowing audiences to connect with genuine emotions and experiences, as seen in programs like "再见爱人5" [3][7] - The portrayal of complex relationships and emotional struggles in shows has resonated with viewers, highlighting the challenges of modern marriage and individual independence [17][19] - The trend of female-centric programming has gained momentum, with shows like "一路繁花" focusing on diverse female experiences and perspectives, enriching the representation of women in media [11][17] Group 2: Audience Engagement and Content Strategy - The success of shows like "毛雪汪" and "现在就出发3" lies in their ability to provide emotional companionship and relatable content, appealing to viewers seeking comfort and connection in their busy lives [18][21] - Programs are increasingly addressing real-life issues such as career anxiety and personal growth, making them relevant to a broader audience and enhancing viewer engagement [23] - The shift towards lighter, more relatable content reflects a strategic response to audience desires for authenticity and emotional resonance, fostering a deeper connection between shows and viewers [23]