1月7日，在北京图书订货会开幕前夕，抖音电商举办"2026抖音电商图书与出版内容生态大会"。现场，政府主管部门 领导、行业协会代表、抖音平台相关负责人、图书商家与生态伙伴出席，共同探讨新技术、新渠道对图书与出版行业 的赋能与创新，以及图书商家收获生意新增量的成功实践。 现场，《2025抖音电商图书消费数据报告》正式发布。报告显示，直播电商助力全民阅读深入，过去一年平台日均销 售图书超300万册；出版业线上呈现发展活力，超60家出版社在抖音电商成交额同比翻倍；短视频直播时代用户加速 转化为阅读新人群，00后全年在抖音购书量增长最快。 内容电商成图书零售市场第一渠道，抖音电商激活新增量 图书行业咨询机构"北京开卷"发布的数据显示，2025年中国图书零售市场码洋规模为1104亿元，同比下降2.24%，但 内容电商渠道逆势增长，成为图书零售市场第一大渠道。 直播激发出版业新活力，60余家出版社成交额翻倍增长 在当下出版发行市场，直播与短视频已成为带动图书销售的关键渠道。持续拥抱新技术、加大内容与直播投入的出版 社，在过去一年实现了新增长。 报告显示，抖音电商图书动销商家数同比增长59%；超60家出版社成交额翻倍增长， ...

Core Points - The fourth session of the Mao Dun Youth Thematic Essay Contest was successfully launched with a live guidance class featuring renowned children's literature author Gao Hongbo, focusing on the theme "The Earth and Mountains - Generosity of the Earth, Affection of the Mountains" [1] - The event aims to inspire young writers across the country and has made the complete replay available on the Xueersi Online School APP for easy access [1] Group 1 - Gao Hongbo emphasized that "the Earth and Mountains" is a descriptive term, encouraging students to draw inspiration from their immediate surroundings rather than distant landscapes [3] - He advised young writers to observe their familiar environments, such as their neighborhoods and personal experiences, as valuable writing material [3] - The focus of the evaluation is on the personal perspective and emotional depth in the writing, rather than grandiose descriptions of famous landmarks [3] Group 2 - Gao shared his personal experiences of reading extensively during a period of illness, highlighting the importance of transforming challenges into creative opportunities through literature [5] - He encouraged students to become "detectives" of life, observing and recording their daily experiences to enrich their writing [5] - The structure of essays was discussed, introducing the "Phoenix Head, Pig Belly, Leopard Tail" method, which emphasizes a captivating introduction, substantial content, and a powerful conclusion [5] Group 3 - To address vocabulary limitations and stiff expressions, Gao recommended extensive reading as a means to build a rich vocabulary, likening it to having sufficient ammunition in battle [7] - He suggested specific authors and works for students to read, such as Zhao Lihong and Xu Lu, to foster empathy with the authors [7] Group 4 - This live session marks the beginning of a series of guidance activities for the contest, with future sessions featuring other prominent authors [8] - Gao concluded the session with an encouraging message for young writers to cherish their childhood experiences and express them through writing [8] - The initial submission channel for the essay contest remains open until November 30, 2025, aiming to discover and nurture talented young writers [8]