质效并举，激发文旅消费潜力。科技赋能文旅融合是一项长期而系统的工程，从生产模式的转变、产品 形态的重构，到传播机制的跃迁，无论哪一个环节都需要在深入分析消费市场的基础上，不断发现新需 求、优化新业态。比如，区块链、大数据、物联网等先进技术，以及无人机配送、自动驾驶等创新服 务，已成为文旅产业高质量发展的坚强后盾。越来越多新业态在新技术的支持下繁荣发展，越来越多新 技术在新业态的快速发展中迭代创新。为此，各地既要具有与时俱进的眼光，也要有持之以恒的定力， 唯有如此，才能根据实际情况推动本地文化与相关技术互促发展，质效并举提供与自身特色相匹配的文 旅产品。比如，浙江打造集观影、戏剧、展览等文化业态于一体的M511光影汇，在推动技术创新的同 时，结合本地技术优势与游客反馈，持续探索文旅产业技术与业态升级之道。 "科技赋能+文旅融合"要做到守正不守旧、尊古不复古，才能真正实现文化与科技齐头并进，进一步激 发文旅消费增长潜力，更深层次、更广领域、更大力度地服务好人民群众，为建设文化强国增添力量。 （作者系江西省中国特色社会主义理论体系研究中心研究员） （文章来源：经济日报） 党的二十届四中全会提出"植根博大精深的中华文 ...

Core Viewpoint - The article emphasizes the importance of inheriting and developing Huxiang culture in the new era, highlighting its historical significance and contemporary relevance as part of building a modern Chinese civilization [1]. Group 1: Cultural Heritage and Education - The Yuelu Academy integrates traditional education with modern practices, emphasizing interdisciplinary collaboration and student autonomy, which contributes to the ongoing transmission and innovation of Huxiang culture [2]. - Hunan has committed to investing 3.3 billion yuan over five years to implement six major projects for cultural heritage protection and utilization, aiming to enhance the vitality of Huxiang culture [3]. Group 2: Revolutionary Education Initiatives - The "My Shaoshan Journey" program has attracted over 700,000 students since 2023, promoting patriotic education through immersive experiences at revolutionary sites [8]. - The program connects historical learning with modern educational practices, utilizing revolutionary culture as a key resource for Huxiang culture [9]. Group 3: Cultural Tourism and Innovation - The "Now at Yueyang Tower" immersive theater experience revitalizes the historical narrative of "Yueyang Tower" through modern technology, engaging younger audiences and enhancing cultural appreciation [10]. - The Hunan Tourism Development Conference has successfully showcased numerous intangible cultural heritage projects, blending traditional culture with modern technology to invigorate Huxiang cultural landmarks [11].

Core Viewpoint - The Fourth Hunan Tourism Development Conference showcased the integration of culture and technology in tourism, particularly through immersive performances like "Now on Yueyang Tower" and "Dongting Illusion" [1][2][12] Group 1: Event Overview - The conference took place from May 24 to 26 in Yueyang, attracting numerous visitors from Changsha [1] - The event featured significant contributions from local creative teams, particularly in the realm of immersive cultural performances [1][2] Group 2: Performance Highlights - "Now on Yueyang Tower" is a night performance project directed by Li Yan, focusing on the historical significance of Yueyang Tower while adhering to preservation guidelines [2][4] - The performance utilizes advanced technology, including 159 hidden projectors, to create a dynamic visual experience that connects audiences with historical figures [4][11] - "Dongting Illusion" tells the story of ecological civilization and the transition of fishermen to land-based living, reflecting contemporary environmental themes [7][9] Group 3: Artistic Direction and Philosophy - Li Yan emphasizes a thematic focus on the essence of historical narratives rather than exhaustive detail, using the phrase "Who do I return with?" from "Yueyang Tower Record" as a central motif [6][16] - The performances aim to engage audiences in a reflective experience, encouraging personal interpretation rather than direct instruction [6][16] Group 4: Industry Trends - The rise of immersive and interactive cultural performances is becoming a standard in tourism, with Hunan positioning itself as a new hub for performing arts [12][13] - Key characteristics of new performance spaces include a shift from entertainment to artistry, targeted audience engagement, and the revitalization of existing venues [13][14]