Core Insights - The M511 Light and Shadow Hub in Hangzhou has transformed from a film warehouse into a multi-functional cultural space, offering not just movies but also outdoor concerts, digital exhibitions, and cultural night markets, becoming a new cultural consumption landmark in the area [1][5] Group 1: Facility Features - Each screening room in the M511 is designed for multi-purpose use, with innovations such as an L-shaped screen in the giant screen hall for deep space exploration experiences and real-time synthesis technology in smaller theaters for interactive performances [2][3] - The first floor has been converted from a traditional cinema ticketing area into a digital museum, where visitors can use VR glasses to immerse themselves in cultural scenes, enhancing the overall visitor experience [5] Group 2: Economic Impact - The box office revenue within the cinema space has increased by 40.5%, indicating strong consumer interest and engagement [7] - From January to May of this year, the overall operating income of the M511 has grown by 28.6%, reflecting the successful integration of diverse cultural activities and experiences [7]

央视网消息：在浙江杭州有一处特别的观影空间，每一个影厅都有着多业态的设计。观众来到这里，不只能看到最新的院线电 影，还能参加露天音乐会、数字文博展、文化夜集市等，一个多功能光影空间成为当地的文化消费新地标。 杭州的西溪路511号曾是浙江省电影公司的胶片仓库。经过五年改建，旧仓库被打造为观影、戏剧、展览、演艺等文化业态的集聚地 —— M511光影汇，为大众暑期观影带来新体验。 在光影汇，每一个影厅都不只是影厅。巨幕厅引入L型屏，调整座椅排列，观众戴上眼镜就能体验深空探索项目。小影厅引入蓝幕 和实时合成技术变身小剧场，台下座椅上人们是观众也是演员，互动过程会变为演出花絮实时放映，深受消费者喜爱。 浙江时代电影院线股份相关负责人肖囡介绍，他们特别做了可变的舞台，有40平方米，也有80平方米。同时，也做了伸缩座椅可以 全部收掉，让不同的活动都能够灵活地在这个厅加以运用，电影可以链接各种各样的业态。 在光影汇的一楼，曾是传统影院售票厅的位置变成了数字博物馆。墙壁上的每一个纹样都是一处二维码，戴上VR眼镜观众们就能瞬 间进入文博场景。由眼镜和算法联动的"导览"系统，让上百名游客可以同时在空间内漫步参观而不发生碰撞。 在户 ...