质效并举，激发文旅消费潜力。科技赋能文旅融合是一项长期而系统的工程，从生产模式的转变、产品 形态的重构，到传播机制的跃迁，无论哪一个环节都需要在深入分析消费市场的基础上，不断发现新需 求、优化新业态。比如，区块链、大数据、物联网等先进技术，以及无人机配送、自动驾驶等创新服 务，已成为文旅产业高质量发展的坚强后盾。越来越多新业态在新技术的支持下繁荣发展，越来越多新 技术在新业态的快速发展中迭代创新。为此，各地既要具有与时俱进的眼光，也要有持之以恒的定力， 唯有如此，才能根据实际情况推动本地文化与相关技术互促发展，质效并举提供与自身特色相匹配的文 旅产品。比如，浙江打造集观影、戏剧、展览等文化业态于一体的M511光影汇，在推动技术创新的同 时，结合本地技术优势与游客反馈，持续探索文旅产业技术与业态升级之道。 "科技赋能+文旅融合"要做到守正不守旧、尊古不复古，才能真正实现文化与科技齐头并进，进一步激 发文旅消费增长潜力，更深层次、更广领域、更大力度地服务好人民群众，为建设文化强国增添力量。 （作者系江西省中国特色社会主义理论体系研究中心研究员） （文章来源：经济日报） 党的二十届四中全会提出"植根博大精深的中华文 ...

Group 1 - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] - There is a significant shift in consumer demand from traditional sightseeing to deeper, personalized cultural experiences, driving innovation in the cultural tourism industry [1] - Innovative cultural products, such as immersive performances and hands-on experiences, are enhancing the cultural value and appeal of tourism offerings [1] Group 2 - The integration of cultural tourism with sports and performing arts is creating new consumption models, such as "traveling with events" and "attending performances in different cities" [2] - Local governments are implementing strategies like ticket discounts and special consumption vouchers to convert event attendees into tourism consumers, exemplified by initiatives in Sichuan [2] - The synergy between core cultural tourism activities and various service elements is stimulating potential consumer demand and fostering a positive economic cycle [2] Group 3 - The incorporation of advanced technologies like virtual reality and AI is enhancing the service experience in the cultural tourism sector [3] - Innovative projects, such as immersive cultural performances and smart agricultural tourism, are emerging across the country, showcasing the fusion of technology and culture [3] - The deep integration of technology with cultural tourism is improving product interactivity and service optimization, contributing to the resilience and growth of the holiday economy [3]

Core Insights - The cultural and tourism consumption is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1] - New business models and immersive experiences are emerging, enhancing travel options and visitor engagement [1][3] - The premiere of the immersive musical "Yao Xi Sheng" in Shanghai showcases a blend of traditional culture and modern technology, attracting diverse audiences [2] Group 2: Consumer Engagement and Experience - Tourists are increasingly seeking deeper, personalized cultural experiences, such as traditional crafts and local specialties [3] - Events like the football match in Suining have integrated tourism with sports, offering discounts and incentives to enhance visitor participation [4][5] - The use of technology in cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, provides innovative experiences that combine art and technology [7] Group 3: Integration of Various Sectors - The integration of tourism with agriculture and industry is creating diverse cultural tourism products, as seen in the water dance show in Xinjiang [8] - The development of smart and eco-friendly agricultural tourism, like the Gurenfude Ecological Ranch in Shandong, attracts family visitors and promotes sustainable practices [7][8]

Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]

Core Viewpoint - The article highlights the integration of technology in the preservation and promotion of cultural heritage in Zhejiang, particularly focusing on the digital protection project for the historic Qianxian Bridge along the Grand Canal, emphasizing the importance of cultural heritage in modern civilization development [1][2]. Group 1: Cultural Heritage Protection - The Qianxian Bridge, a UNESCO World Heritage site, is undergoing a digital protection project to enhance its preservation using advanced technologies such as drones and 3D laser scanning [1]. - The digitalization efforts, led by Zhejiang University, have successfully created a digital model of the Qianxian Bridge, which was showcased during the 2023 Hangzhou Asian Games [1][2]. - The project aims to provide scientific support for future research, public education, and exhibition displays related to cultural heritage [2]. Group 2: Cultural and Technological Integration - Zhejiang is pioneering in the cultural digitalization field, balancing artifact protection and display through innovative applications like the "Cloud Guardian" for artifact safety and the "Digital Twin" system for the ancient city of Shaoxing [2]. - The integration of technology in cultural industries is evident in the development of new platforms and applications that enhance cultural creation, dissemination, and experience [2]. Group 3: Cultural Consumption Transformation - The "M511 Light and Shadow Hub" in Hangzhou exemplifies the transformation of cultural consumption through immersive experiences that combine AI, dynamic tracking, and multi-channel sound effects [3]. - Various digital cultural experience halls across Zhejiang are being established to provide citizens with interactive and immersive cultural experiences [3]. - A one-stop online cultural public service platform has been created, connecting numerous cultural facilities and professionals to enhance community engagement in cultural activities [3].

Core Insights - The M511 Light and Shadow Hub in Hangzhou has transformed from a film warehouse into a multi-functional cultural space, offering not just movies but also outdoor concerts, digital exhibitions, and cultural night markets, becoming a new cultural consumption landmark in the area [1][5] Group 1: Facility Features - Each screening room in the M511 is designed for multi-purpose use, with innovations such as an L-shaped screen in the giant screen hall for deep space exploration experiences and real-time synthesis technology in smaller theaters for interactive performances [2][3] - The first floor has been converted from a traditional cinema ticketing area into a digital museum, where visitors can use VR glasses to immerse themselves in cultural scenes, enhancing the overall visitor experience [5] Group 2: Economic Impact - The box office revenue within the cinema space has increased by 40.5%, indicating strong consumer interest and engagement [7] - From January to May of this year, the overall operating income of the M511 has grown by 28.6%, reflecting the successful integration of diverse cultural activities and experiences [7]

Core Viewpoint - The M511 Light and Shadow Hub in Hangzhou has transformed from a traditional film warehouse into a multifunctional cultural consumption landmark, offering diverse experiences beyond just watching movies [1][4]. Group 1: Venue Transformation - The former Zhejiang Film Company's film warehouse has been renovated over five years into a cultural hub for viewing, drama, exhibitions, and performances, enhancing the summer viewing experience for the public [4]. - Each screening room in the hub is designed for multiple uses, featuring advanced technologies like L-shaped screens and real-time synthesis, allowing for interactive performances that engage the audience [6][8]. Group 2: Technological Integration - The introduction of a digital museum on the first floor allows visitors to use VR glasses to explore cultural scenes, with a guiding system that enables hundreds of visitors to navigate simultaneously without collisions [10]. - The venue incorporates a flexible stage and retractable seating, accommodating various events and linking film with other cultural activities [8]. Group 3: Economic Impact - The integration of night economy elements, such as outdoor music concerts and cultural markets, enriches the overall cultural experience, driving new consumer engagement [14]. - The cinema space has seen a 40.5% increase in box office revenue, and from January to May 2025, operational revenue is projected to grow by 28.6% [17].