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文旅融合,激活假日消费新活力
Huan Qiu Wang· 2025-10-06 08:30
Group 1 - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] - There is a significant shift in consumer demand from traditional sightseeing to deeper, personalized cultural experiences, driving innovation in the cultural tourism industry [1] - Innovative cultural products, such as immersive performances and hands-on experiences, are enhancing the cultural value and appeal of tourism offerings [1] Group 2 - The integration of cultural tourism with sports and performing arts is creating new consumption models, such as "traveling with events" and "attending performances in different cities" [2] - Local governments are implementing strategies like ticket discounts and special consumption vouchers to convert event attendees into tourism consumers, exemplified by initiatives in Sichuan [2] - The synergy between core cultural tourism activities and various service elements is stimulating potential consumer demand and fostering a positive economic cycle [2] Group 3 - The incorporation of advanced technologies like virtual reality and AI is enhancing the service experience in the cultural tourism sector [3] - Innovative projects, such as immersive cultural performances and smart agricultural tourism, are emerging across the country, showcasing the fusion of technology and culture [3] - The deep integration of technology with cultural tourism is improving product interactivity and service optimization, contributing to the resilience and growth of the holiday economy [3]
文旅场景上新、消费活力焕新 假期文旅市场持续升温
Ren Min Ri Bao· 2025-10-03 03:33
在古城逛逛国潮市集,跟着赛事来场"说走就走"的旅行,和家人一起打卡沉浸式展览……国庆、中秋假 期,文旅消费热潮持续升温。 近日,文化和旅游部启动了全国国庆文化和旅游消费月活动。各地围绕观演赏剧、游历山河、中秋团 圆、文化体验、红色旅游、大国重器、时代风采等方面丰富特色产品供给,将举办超2.9万场次文旅活 动,发放超4.8亿元消费补贴。 新业态、新场景、新产品不断涌现,为出游提供更多选择,为游客带来更新体验。"以文塑旅、以旅彰 文",文化和旅游深度融合、高质量发展,激发消费新活力。 深度文化体验,更新文旅场景 在百年会馆观看沉浸式园林实景音乐剧是种什么体验?10月1日晚,音乐剧《耋戏生》在上海商船会馆 首演,讲述民族商业兴衰与戏曲非遗百年传承的故事。 商船会馆是上海现存历史最悠久的行业会馆,也是最具代表性的商会建筑。不同于传统演出的固定位 置,该剧以"半流动式"的观演模式,让观众成为剧中人,跟随剧中角色穿梭于商船会馆的天井、内宅、 戏台等实景空间,并结合数字媒体互动技术,提供全新体验。 首演反响热烈,传统文化爱好者、年轻观众等纷纷前来打卡。"很过瘾,解锁剧情的同时还可以欣赏百 年会馆的风貌。"观众张女士说。 1 ...
“演出+”“赛事+”“科技+”……假期文旅市场持续升温——文旅场景上新 消费活力焕新
Xin Hua Wang· 2025-10-02 23:21
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]
浙江统筹推进“文化+科技”深度融合
Ren Min Ri Bao· 2025-07-13 22:00
Core Viewpoint - The article highlights the integration of technology in the preservation and promotion of cultural heritage in Zhejiang, particularly focusing on the digital protection project for the historic Qianxian Bridge along the Grand Canal, emphasizing the importance of cultural heritage in modern civilization development [1][2]. Group 1: Cultural Heritage Protection - The Qianxian Bridge, a UNESCO World Heritage site, is undergoing a digital protection project to enhance its preservation using advanced technologies such as drones and 3D laser scanning [1]. - The digitalization efforts, led by Zhejiang University, have successfully created a digital model of the Qianxian Bridge, which was showcased during the 2023 Hangzhou Asian Games [1][2]. - The project aims to provide scientific support for future research, public education, and exhibition displays related to cultural heritage [2]. Group 2: Cultural and Technological Integration - Zhejiang is pioneering in the cultural digitalization field, balancing artifact protection and display through innovative applications like the "Cloud Guardian" for artifact safety and the "Digital Twin" system for the ancient city of Shaoxing [2]. - The integration of technology in cultural industries is evident in the development of new platforms and applications that enhance cultural creation, dissemination, and experience [2]. Group 3: Cultural Consumption Transformation - The "M511 Light and Shadow Hub" in Hangzhou exemplifies the transformation of cultural consumption through immersive experiences that combine AI, dynamic tracking, and multi-channel sound effects [3]. - Various digital cultural experience halls across Zhejiang are being established to provide citizens with interactive and immersive cultural experiences [3]. - A one-stop online cultural public service platform has been created, connecting numerous cultural facilities and professionals to enhance community engagement in cultural activities [3].
旧仓库→文化新地标 来这里沉浸式“观影+逛展”
Core Insights - The M511 Light and Shadow Hub in Hangzhou has transformed from a film warehouse into a multi-functional cultural space, offering not just movies but also outdoor concerts, digital exhibitions, and cultural night markets, becoming a new cultural consumption landmark in the area [1][5] Group 1: Facility Features - Each screening room in the M511 is designed for multi-purpose use, with innovations such as an L-shaped screen in the giant screen hall for deep space exploration experiences and real-time synthesis technology in smaller theaters for interactive performances [2][3] - The first floor has been converted from a traditional cinema ticketing area into a digital museum, where visitors can use VR glasses to immerse themselves in cultural scenes, enhancing the overall visitor experience [5] Group 2: Economic Impact - The box office revenue within the cinema space has increased by 40.5%, indicating strong consumer interest and engagement [7] - From January to May of this year, the overall operating income of the M511 has grown by 28.6%, reflecting the successful integration of diverse cultural activities and experiences [7]
“音乐会+文博展+夜集市”跨界联手 新IP“链”接新业态撬动消费新动能
Yang Shi Wang· 2025-06-21 07:38
Core Viewpoint - The M511 Light and Shadow Hub in Hangzhou has transformed from a traditional film warehouse into a multifunctional cultural consumption landmark, offering diverse experiences beyond just watching movies [1][4]. Group 1: Venue Transformation - The former Zhejiang Film Company's film warehouse has been renovated over five years into a cultural hub for viewing, drama, exhibitions, and performances, enhancing the summer viewing experience for the public [4]. - Each screening room in the hub is designed for multiple uses, featuring advanced technologies like L-shaped screens and real-time synthesis, allowing for interactive performances that engage the audience [6][8]. Group 2: Technological Integration - The introduction of a digital museum on the first floor allows visitors to use VR glasses to explore cultural scenes, with a guiding system that enables hundreds of visitors to navigate simultaneously without collisions [10]. - The venue incorporates a flexible stage and retractable seating, accommodating various events and linking film with other cultural activities [8]. Group 3: Economic Impact - The integration of night economy elements, such as outdoor music concerts and cultural markets, enriches the overall cultural experience, driving new consumer engagement [14]. - The cinema space has seen a 40.5% increase in box office revenue, and from January to May 2025, operational revenue is projected to grow by 28.6% [17].