每日经济新闻 王捷 每经编辑｜刘艳美 11月27日，由中共成都市委宣传部、中共成都市委网信办指导，成都传媒集团、成都传媒产业集团主办的"2025智媒体50人成都会议"在成都举行。 来自北京师范大学、中国传媒大学、四川大学、电子科技大学、西南交通大学、西南财经大学、四川省社会科学院、成都大学、上海张江产业工程院、成都 高质量发展研究院、重庆日报报业集团、长江日报社、杭州日报报业集团、西安报业传媒集团、郑州日报社、新京报、传播大脑、蚂蚁集团等机构的专家学 者及省市融媒中心的百余名代表出席了此次活动。 2022年，成都传媒集团率先发起并主办首届中国智媒体50人会议，搭建起国内首个聚焦智媒发展的高端交流平台，更牵头成立首个智媒体生态联盟，为后续 产业资源整合、技术创新协作奠定了坚实基础。如今，传媒领域正处在"推动主流媒体系统性变革""顺应信息技术发展潮流""加快发展文化产业"的关键阶 段。如何理解生成式AI技术重塑产业逻辑，推动传媒业态加速向"智能+"深度转型成为迫切的命题。 在此背景下，2025智媒体50人成都会议以"智媒赋能园区 融合提升价值"为主题，活动旨在通过主题演讲、圆桌对话、成果展示、场景发布等环节，推动 ...

Core Insights - The "2025 Smart Media 50 People Conference" held in Chengdu focuses on the theme "Smart Media Empowering Parks, Integrating to Enhance Value" and showcases the commitment of mainstream media to embrace technological transformation [1][6] - The conference marks its fourth year and has attracted over a hundred experts from academia and leading media companies, highlighting the importance of AI integration in media [1][6] - The event featured the launch of the "Rain Swallow Communication Intelligent Platform" and several significant project signings, demonstrating the capabilities of mainstream media in the "Smart+" transformation [1][6] Industry Trends - The integration of AI technology into media is seen as a historical necessity, with the "Smart Media 50 People Conference" serving as a strategic initiative to explore this transformation [6][10] - The evolution of AI from a tool to an autonomous agent is reshaping media production relationships, indicating a shift towards "human-machine symbiosis" [2][8] - The concept of "Agentic Media" is anticipated to emerge by 2030, where AI will play a significant role in media operations, leading to a new theoretical framework [12][13] Technological Developments - The current phase of AI in media is characterized by early-stage research and application innovations, with a need for deeper understanding of AI's philosophical implications [8][10] - The future media landscape is expected to be built on advanced infrastructure, including supercomputing centers and large-scale databases, fundamentally changing content production and distribution [12][13] - The interaction model will evolve to include machine-to-human and machine-to-machine communication, expanding the boundaries of media [12][13] Media's Role and Value - The core value of media professionals remains their influence on society, which will be enhanced by AI, allowing for more precise and impactful content production [11][10] - Understanding the interplay between AI and the economy is crucial for financial media to navigate the challenges and opportunities presented by technological advancements [10][11] - The transformation of media will not lead to job losses but will create new roles and opportunities as the industry adapts to AI integration [12]