Investment Rating - The report maintains a "Buy" rating for the company [10] Core Views - The company achieved a revenue of 1.225 billion yuan in Q2 2025, a year-on-year decrease of 1.80%, while the net profit attributable to the parent company was 432 million yuan, an increase of 12.79% year-on-year [2][5] - The company has a rich pipeline of new games and is actively advancing its AI initiatives, which are expected to benefit from related catalysts [2][8] Summary by Sections Financial Performance - In H1 2025, the company reported a total revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to the parent company of 950 million yuan, up 17.41% year-on-year [5][6] - Q2 2025 saw a slight decline in revenue due to fewer new game launches, but the "Legend Box" and overseas markets continued to grow rapidly, with overseas revenue increasing by 60% to 200 million yuan [6][8] Cost and Profitability - The company's sales expenses decreased by 13.7% year-on-year to 407 million yuan in Q2, resulting in a sales expense ratio of 33.3% [7] - The gross margin and net profit margin for Q2 were 81% and 35%, respectively, maintaining a high level of profitability [7] Future Growth Drivers - The company has partnered with several gaming companies to establish brand zones within the "Legend Box," which is expected to gradually enhance performance [8] - Upcoming game releases, including "Blood of Jianghu: Return" and others, are anticipated to drive revenue growth [8] - The company is making significant strides in AI, with projects like the 3D AI companion application "EVE" and the AI game development platform "SOON" expected to advance towards commercialization [8] Share Buyback Plan - The company plans to initiate a share buyback program with a total fund of up to 200 million yuan, aiming to repurchase shares at a price not exceeding 29.33 yuan per share [8] Earnings Forecast - The company is projected to achieve net profits of 2.16 billion yuan and 2.44 billion yuan in 2025 and 2026, respectively, corresponding to PE ratios of 23.0 and 20.4 [8]

Performance Overview - In H1 2025, the company achieved operating revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, up 17.41% year-on-year [1] - The net profit excluding non-recurring items was 939 million yuan, reflecting a year-on-year growth of 17.18% [1] - The company announced a share buyback plan, intending to repurchase 0.16%-0.32% of its total shares, with a total fund of 100 million to 200 million yuan, at a price not exceeding 29.33 yuan per share [1] New Game Releases and Market Response - The mobile game "Dragon Valley World" launched in February 2025, achieving top rankings on App Store and overall charts [2] - In April 2025, the mobile game "Digimon: Source" received positive market feedback and attention [2] - A total of 11 new games received approval for release in H1 2025, enhancing the company's product pipeline [2] Global Expansion and Performance - The mobile game "Monster Alliance" launched in March 2025, ranking high on multiple platforms in South Korea [3] - "MU Immortal" was released in May 2025 across over 100 countries, achieving top rankings in several regions [4] - The game "Party Beast Control" attracted over a million pre-registrations before its launch in Hong Kong, Macau, and Taiwan [4] AI and Technology Development - The company has made significant advancements in AIGC technology, with several algorithms and models approved for use [5] - The AI application ecosystem has been integrated with DeepSeek R1, enhancing capabilities for future commercialization [5] Profit Forecast - Projected operating revenues for 2025-2027 are 6.142 billion, 6.940 billion, and 7.704 billion yuan, with year-on-year growth rates of 20%, 13%, and 11% respectively [6] - Expected net profits for the same period are 2.105 billion, 2.411 billion, and 2.707 billion yuan, with growth rates of 29.3%, 14.5%, and 12.3% respectively [6] - The current market capitalization corresponds to a PE ratio of 24, 21, and 18 for the years 2025, 2026, and 2027 [6]