Group 1: Game Approval and Market Trends - In September 2025, a total of 145 domestic online games were approved, including 93 mobile games, 42 mobile-casual puzzle games, 7 mobile-client games, 2 client games, and 1 mobile-web game [2] - The cumulative number of game licenses issued by the National Press and Publication Administration in 2025 has reached 1275, maintaining a high issuance frequency [2] - The regular issuance of game licenses reflects the regulatory support for the development of the gaming industry [2] Group 2: Company Performance and Financing - Kunlun Wanwei achieved a revenue of 3.733 billion yuan in the first half of 2025, a year-on-year increase of 49.23%, with ongoing optimization of AI game products [6] - Sanqi Interactive Entertainment reported a revenue of 8.486 billion yuan in the first half of 2025, a year-on-year decrease of 8.08%, but a net profit of 1.4 billion yuan, up 10.72% [6] - Financing net purchases for game stocks in September exceeded 1 billion yuan for three companies: Kunlun Wanwei (760 million yuan), Sanqi Interactive Entertainment (544 million yuan), and Giant Network (153 million yuan) [3] Group 3: Profitability and Growth - The net profit rankings for the first half of 2025 show ST Huatuo, Sanqi Interactive Entertainment, Kaiying Network, Giant Network, and G-bits leading with net profits of 2.656 billion yuan, 1.4 billion yuan, 950 million yuan, 777 million yuan, and 645 million yuan respectively [6] - Significant year-on-year net profit growth was observed in companies such as Shengtian Network (1186.02%), Youzu Network (989.31%), and Zhejiang Shuju Culture (156.26%) [7] - Kaiying Network's game "Black Cat Detective: Guardian" received approval in September, contributing to its overseas revenue of approximately 202 million yuan, a year-on-year increase of 59.57% [6]

Competitive Advantages - The company focuses on the core strategy of "focusing on the gaming industry," aiming to create high-quality games that meet market demands, supported by a business system of "R&D, publishing, investment + IP" [2] - The company has established an overseas publishing strategy, leading to a continuous increase in overseas revenue over the past three years [2][4] Overseas Business Performance - In 2023, overseas revenue reached 117 million CNY, accounting for 2.71% of total revenue, with a year-on-year growth of 619.54% [4] - In 2024, overseas revenue is projected to be 375 million CNY, representing 7.32% of total revenue, with a year-on-year growth of 221.48% [4] - In the first half of 2025, overseas revenue was 202 million CNY, making up 7.82% of total revenue, with a year-on-year growth of 59.57% [4] Successful Overseas Products - The game "Monster Alliance" launched on March 25, 2025, quickly rose to Top 2 on the App Store free chart in South Korea [5] - "MU Immortal," launched on May 20, 2025, topped the iOS RPG free chart in multiple countries on its release day [5] - "Party Beast Control," launched on May 22, 2025, achieved first place in iOS downloads in Hong Kong and Taiwan on its launch day [6] Information Service Revenue - Information service revenue includes income from game resource distribution, community services, and promotional services, totaling 657 million CNY in the first half of 2025 [7] Unique Features of Legend Box - Legend Box is a vertical community platform focused on the needs of "Legend" game users, integrating game experience, community interaction, and live streaming [8] New Developments in Legend Box - In July 2025, a licensing agreement was signed for "Legend" and "Legend World," allowing for exclusive development and operation of related products [10] - Over 25 high-quality "Legend" games have been integrated into Legend Box, with plans to introduce over 100 more [10] Shareholder Information - As of September 10, 2025, the total number of shareholders is 53,848, showing a recent overall decrease [10] Arbitration and Financial Impact - The company won an arbitration case against Yumeide, but cannot confirm income from the receivable until the payment situation is clear [11] - The increase in the stock price of Century Huatong will enhance the company's net assets but will not affect current profits [12] Commitment to Shareholder Value - The major shareholder and executives have committed to using dividends for share buybacks from 2024 to 2028, with significant amounts already invested [13]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][4]. Core Views - The company's revenue for H1 2025 reached 2.578 billion yuan, a year-on-year increase of 0.89%, while the net profit attributable to shareholders was 950 million yuan, up 17.41% year-on-year. The net profit margin improved to 36.8%, an increase of 5.2 percentage points year-on-year [3][4]. - The company has a rich pipeline of new games and is actively exploring AI applications, which are expected to drive future growth. The anticipated net profits for 2025-2027 are projected to be 2.167 billion, 2.401 billion, and 2.649 billion yuan, respectively [4][6]. Financial Performance - In H1 2025, the gross margin was 82.4%, reflecting a year-on-year increase of 0.4 percentage points. The company achieved a net profit of 432 million yuan in Q2 2025, representing a 12.79% increase year-on-year [3][4]. - The company’s mobile gaming revenue for the first half of the year was 1.9 billion yuan, a decrease of 10% year-on-year, but new game launches are expected to provide a boost [4][5]. - The overseas revenue for H1 2025 was 200 million yuan, showing a significant year-on-year increase of 60% [4]. Product Pipeline and Growth Drivers - The company has over 14 games approved for release and more than 4 games in development, covering various genres such as RPG and SLG. Notable upcoming titles include "Dragon Valley World" and "Digital Monster: Source" [4][5]. - The company has secured exclusive operational rights for the "Legend Box," which is expected to enhance revenue streams significantly [4][5]. AI and IP Development - The company is actively developing its IP portfolio and exploring AI technology, with initiatives such as the launch of the "SOON" platform for automated content generation and the AI emotional companion application "EVE" [5][6]. - The introduction of the "Warm Star Valley Dream Journey" toy brand indicates the company's strategy to leverage its IP in various sectors [5]. Valuation Metrics - The projected P/E ratios for 2025-2027 are 22.2, 20.1, and 18.2 times, respectively, indicating a favorable valuation outlook [4][6].

Investment Rating - The report maintains a "Buy" rating for the company [10] Core Views - The company achieved a revenue of 1.225 billion yuan in Q2 2025, a year-on-year decrease of 1.80%, while the net profit attributable to the parent company was 432 million yuan, an increase of 12.79% year-on-year [2][5] - The company has a rich pipeline of new games and is actively advancing its AI initiatives, which are expected to benefit from related catalysts [2][8] Summary by Sections Financial Performance - In H1 2025, the company reported a total revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to the parent company of 950 million yuan, up 17.41% year-on-year [5][6] - Q2 2025 saw a slight decline in revenue due to fewer new game launches, but the "Legend Box" and overseas markets continued to grow rapidly, with overseas revenue increasing by 60% to 200 million yuan [6][8] Cost and Profitability - The company's sales expenses decreased by 13.7% year-on-year to 407 million yuan in Q2, resulting in a sales expense ratio of 33.3% [7] - The gross margin and net profit margin for Q2 were 81% and 35%, respectively, maintaining a high level of profitability [7] Future Growth Drivers - The company has partnered with several gaming companies to establish brand zones within the "Legend Box," which is expected to gradually enhance performance [8] - Upcoming game releases, including "Blood of Jianghu: Return" and others, are anticipated to drive revenue growth [8] - The company is making significant strides in AI, with projects like the 3D AI companion application "EVE" and the AI game development platform "SOON" expected to advance towards commercialization [8] Share Buyback Plan - The company plans to initiate a share buyback program with a total fund of up to 200 million yuan, aiming to repurchase shares at a price not exceeding 29.33 yuan per share [8] Earnings Forecast - The company is projected to achieve net profits of 2.16 billion yuan and 2.44 billion yuan in 2025 and 2026, respectively, corresponding to PE ratios of 23.0 and 20.4 [8]

Performance Overview - In H1 2025, the company achieved operating revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, up 17.41% year-on-year [1] - The net profit excluding non-recurring items was 939 million yuan, reflecting a year-on-year growth of 17.18% [1] - The company announced a share buyback plan, intending to repurchase 0.16%-0.32% of its total shares, with a total fund of 100 million to 200 million yuan, at a price not exceeding 29.33 yuan per share [1] New Game Releases and Market Response - The mobile game "Dragon Valley World" launched in February 2025, achieving top rankings on App Store and overall charts [2] - In April 2025, the mobile game "Digimon: Source" received positive market feedback and attention [2] - A total of 11 new games received approval for release in H1 2025, enhancing the company's product pipeline [2] Global Expansion and Performance - The mobile game "Monster Alliance" launched in March 2025, ranking high on multiple platforms in South Korea [3] - "MU Immortal" was released in May 2025 across over 100 countries, achieving top rankings in several regions [4] - The game "Party Beast Control" attracted over a million pre-registrations before its launch in Hong Kong, Macau, and Taiwan [4] AI and Technology Development - The company has made significant advancements in AIGC technology, with several algorithms and models approved for use [5] - The AI application ecosystem has been integrated with DeepSeek R1, enhancing capabilities for future commercialization [5] Profit Forecast - Projected operating revenues for 2025-2027 are 6.142 billion, 6.940 billion, and 7.704 billion yuan, with year-on-year growth rates of 20%, 13%, and 11% respectively [6] - Expected net profits for the same period are 2.105 billion, 2.411 billion, and 2.707 billion yuan, with growth rates of 29.3%, 14.5%, and 12.3% respectively [6] - The current market capitalization corresponds to a PE ratio of 24, 21, and 18 for the years 2025, 2026, and 2027 [6]

Core Viewpoint - The company reported a revenue of 2.578 billion yuan and a net profit of 950 million yuan for the first half of 2025, indicating a year-on-year growth of 0.89% and 17.41% respectively, amidst a recovering industry and accelerated AI innovation [1] Group 1: Business Performance - The company's overseas revenue reached 202 million yuan, showing a significant year-on-year increase of 59.57% [2] - The company launched several new products, including "Dragon Valley World," "Digimon: Source Code," and "Hot Blood Jianghu: Return," which have received positive market responses [2] - The company plans to expand the promotion of games like "Monster Alliance" and "OVERLORD" in the overseas market, targeting new growth opportunities in Europe and America [2] Group 2: AI Applications - AI technology has been deeply integrated into game development, significantly enhancing production efficiency and flexibility [3] - The company developed "SOON," a game generation tool that can create playable games from simple text prompts, reducing development time from months to hours [3] - The company is also launching AI companion products targeting emotional needs of users aged 12-35, with the brand "Warm Star Valley Dream Journey" expected to launch this year [3] Group 3: Investment and Shareholder Returns - The company announced a share buyback plan of 100 million to 200 million yuan, continuing its trend of returning value to shareholders [6] - Since 2019, the company has repurchased over 600 million yuan worth of shares and has distributed a total of 1.212 billion yuan in cash dividends [6] - The controlling shareholder and executives have committed to reinvesting their dividends into the company's shares, with over 130 million yuan already reinvested since 2024 [6]

Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [18]. Core Insights - The company's Q4 2024 results met expectations, while Q1 2025 results significantly exceeded expectations, with Q1 2025 revenue of 1.35 billion yuan, a year-over-year increase of 3% and a quarter-over-quarter increase of 14% [1]. - The company has a rich product pipeline for 2025, with several key IPs showing promising early performance, such as "Dragon Valley World" and "Digimon: Source Code" [8]. - The integration of AI applications is expected to enhance operational efficiency and provide valuation catalysts, with ongoing developments in AI companion technology and game engines [8]. Financial Performance Summary - For 2024, total revenue is projected at 5.118 billion yuan, with a year-over-year growth rate of 19.2%. By 2025, revenue is expected to reach 6.046 billion yuan, reflecting an 18.1% growth [3]. - The net profit attributable to the parent company is forecasted to be 1.628 billion yuan in 2024, with a growth rate of 11.4%, and is expected to increase to 2.015 billion yuan in 2025, with a growth rate of 23.7% [3]. - The earnings per share (EPS) is projected to rise from 0.76 yuan in 2024 to 0.94 yuan in 2025 [3]. Market Position and Valuation - The current market capitalization of the company is approximately 35.956 billion yuan, with a circulating market value of about 31.823 billion yuan [4]. - The target price range for the company's stock is set between 18.86 and 23.58 yuan, based on a projected price-to-earnings (P/E) ratio of 20-25 times for 2025 [8].