女性向游戏市场来新活儿了。 1月29日，乐元素旗下沉浸式共感3D偶像游戏《V Project》首次曝光PV与实机演示，以男性偶像练习生群像为核心，聚焦全新的互动成长与情感表达。 虽然打上了"女性向"的标签，但《V Project》的内容定位显然与传统的女性向游戏存在差异，跳出了恋爱、换装和模拟经营热门赛道，从第三视角去尝试 偶像IP叙事，确实带来了些不一样的新鲜感。 另一方面则是美术风格区别于传统日式偶像游戏，角色建模更偏向"真人"，追求介于青涩男孩与成熟男性之间的少年感；舞台演出抛弃了华丽的服装、统 一的制服，转向了休闲、街头、嘻哈这种类似韩式潮流风的穿搭；包括音乐风格也不同于日系偶像团体的活泼、热血，释出的初见舞台更倾向明快时尚的 旋律，团队整体风格其实更偏向韩系爱豆。 《V Project》可以视作乐元素在偶像游戏市场的全新尝试，与常见的日式风格偶像游戏存在一定的差异。而之所以又说它不同于传统的女性向游戏，是因 为这并不是一款以女性为主体的产品。 现阶段女性向市场的一个显著特点就是极端追求女本位、女性主体，以女性第一视角参与到游戏中确实能够用最快的速度与用户产生情感连接，所以当下 市场上的女性向产品多是 ...

Core Insights - The article discusses the current entertainment brands supported by Japanese people, based on survey data from August 2024 to January 2025, highlighting differences in brand support across genders and age groups [2]. Group 1: Brand Support Analysis - The "Support Map" was created using data from six surveys conducted by GEM Partners, focusing on the entertainment industry [2]. - The map indicates that older fans tend to support popular TV dramas like "御饭团" and "相棒," while younger fans are more inclined towards gaming brands [3]. - Notable gaming brands among younger audiences include "职业棒球之魂" and "eFootball," with a significant male fan base, while "偶像梦幻祭" attracts a predominantly female audience [3]. Group 2: Demographic Insights - The only brand that entered the under-20 demographic is "荒野乱斗" (Brawl Stars), a mobile game known for its quick 3-minute matches [3]. - In the female-dominated fan segments, popular male idol groups such as INI and Hey! Say! JUMP are prevalent, with larger circles indicating higher fan numbers for groups like Snow Man and BTS [3].