新华社北京12月29日电 题：文旅产业加速蝶变 新华社记者徐壮 祖国西南，大山深处，冬日的阳光唤醒了黄岗村，也温暖了第一拨进村的游客。 寨门前，年长的寨老们吹响芦笙，侗家姑娘端起醇香米酒高喊："欢迎大家来做客！"寨门内，鼓楼高耸、青瓦层叠，侗乡风情扑面而来。 这个位于贵州省黔东南苗族侗族自治州黎平县的小山村，是当地最古老的侗寨之一。800多年人文积淀，为村里发展文旅产业带来十足底气。 今年10月，黄岗村入选联合国旅游组织新一批"最佳旅游乡村"，成为贵州首个获此"世界级"荣誉的村庄。 喜讯传开，越来越多人慕名而来。数据显示，黎平县今年已接待游客614.22万人次，同比增长14.97%；旅游综合收入64.03亿元，同比增长 10.26%。 一域可窥全局。国家统计局新闻发言人付凌晖说，1至11月份，文体休闲服务类零售额保持两位数增长，网络影视等网上娱乐消费持续活跃， 服务消费潜力继续释放。 回望2025，文旅产业加速蝶变，经济社会发展的文化成色更足、动能更强、韵味更绵长。 在融合中激活文化底蕴 贺兰山下，一声发令枪响打破了古老西夏陵的宁静。 12月7日，首届贺兰山东麓山地自行车挑战赛在西夏陵景区开赛。9公里的赛道深 ...

"山丹丹的那个开花哟，红艳艳……"7月18日晚，延安宝塔山下，音乐响起，灯光秀表演开始。在 灯光的映衬和音乐的烘托下，宝塔山显得格外巍峨。 每天20时30分，流光溢彩的灯光秀表演就在这里准时开启，运用声、光、电等高科技手段，再现二 万五千里长征的历史画卷，吸引不少市民和游客驻足观看。"灯光秀很震撼。看到宝塔山被灯光映衬得 如此雄伟，我仿佛穿越到了那段激情燃烧的岁月。"游客米朵感慨。 从烟火市集到文化展演，从光影盛宴到休闲体验，入夏后，夜幕下的延安城区，摇身一变成为活力 涌动的"大舞台"，一道道独特的夜间风景次第呈现，吸引市民与游客欣然奔赴。 近年来，延安市深耕红色文化沃土，将红色演艺作为激活夜间消费的重要抓手，通过打造高品质、 沉浸式文化体验项目，让"红色IP"与夜间经济深度融合。如今，《延安保育院》等经典红色演艺作品已 覆盖市区及周边重点景区，形成了"日间参观革命旧址、夜间观看红色演艺"的文旅消费新模式。 "近年来，我们推出景区夜游活动，打造特色商业街，完善城市服务功能，不断释放夜间经济活 力，促进了旅游业快速发展。今年上半年，延安市共接待国内游客2280.4万人次，同比增长8.78%；国 内游客总花费13 ...

Core Insights - The tourism and cultural market in China is thriving during the "May Day" holiday, showcasing resilience and vitality through innovative consumer experiences and government initiatives to enhance service quality [1][2]. Group 1: Government Initiatives - Various regions have implemented over 800 cultural and tourism promotional activities and benefits to attract visitors, such as Shandong's "Good Guest Shandong" tourism discount package [2]. - Extended opening hours and increased night activities have been adopted by attractions, with Hunan Museum extending hours to 8 PM and adding 5,000 daily reservations, while the Qin Shi Huang Mausoleum has increased ticket availability by 15,000 per day [2]. - Public services have been enhanced, with initiatives like the opening of government canteens to the public in Chongqing, attracting over 3,000 visitors, and the release of nearly 100,000 public parking spaces in Jiangsu to alleviate parking difficulties during the holiday [2]. Group 2: Diverse Tourism Offerings - The market is invigorated by diverse tourism products, including red tourism, industrial tourism, and rural tourism, catering to various visitor preferences [3]. - Red tourism has gained popularity, with attractions like the immersive experience in Yan'an, which hosted up to 2,000 visitors per day through a large-scale indoor performance [3]. - The transformation of the former soap factory in Zhengzhou into a 24-hour cultural landmark has attracted over 50,000 visitors daily, with 60% being from outside the city [3]. Group 3: Rural Tourism Growth - Rural tourism is flourishing, with significant participation in local cultural and sports events, such as basketball and food festivals, enhancing visitor engagement [4]. - In the first three days of the holiday, Jiangsu's monitored rural tourism sites received 3.37 million visitors, while Gansu's rural tourism saw a 29.81% increase in visitor spending, totaling 1.154 billion yuan [4]. Group 4: Cultural and Technological Integration - The integration of culture and technology is creating vibrant holiday experiences, with cultural performances and heritage experiences being enhanced by technological advancements [5][6]. - Events like the "Flower Fair" in Shanghai and the non-material cultural heritage performances in Beijing have attracted significant visitor numbers, showcasing local culture [5]. - High-tech experiences, such as drone shows and AR interactions, are enriching the visitor experience, indicating a promising future for the tourism sector [6].