热点追踪丨春节消费新趋势，一组数据带你感受 非遗、科技、冰雪成为"年味"新风尚 马年春晚舞台上，人形机器人舞剑弄棍、单腿后空翻、与人比武等画面引发消费者对科技类产品的关注。春节假期期间，科技类产品 成为消费热门，销售增速显著。 今年春节，非遗体验消费从"打卡式"向"沉浸式"转变，成为游客深度解锁年味、感受传统文化魅力的重要方式。去潮汕看烧火龙、去 自贡看花灯、去蔚县学剪纸、去胶东吃花饽饽……这些互动性强、场景感十足的非遗项目打造出精彩纷呈的新春文化盛宴，吸引众多 年轻游客前往体验。 刚刚结束的春节长假，神州大地人潮如织，消费市场人气旺盛。新场景、新风尚、新亮点不断涌现。 新春文旅市场解锁新场景 今年春节，9天假期不仅让人们有了更充裕的时间阖家团圆，也催生了"分段式过年"这一新方式。许多人优先安排家庭团聚，在除夕和 初一守岁迎新后，再与家人共同踏上新年旅程。除了"分段式过年"，"反向过年"也成为今年春节一道特别的风景。"接父母来工作的城 市一起团圆"，成为越来越多家庭的做法，这进一步带动文旅消费升温。 今年春节，不少外国游客选择到中国过年，感受中国传统文化。从一线城市到特色目的地，从经典打卡到文化沉浸，外国游客 ...

Core Insights - The tourism and cultural market in China is thriving during the "May Day" holiday, showcasing resilience and vitality through innovative consumer experiences and government initiatives to enhance service quality [1][2]. Group 1: Government Initiatives - Various regions have implemented over 800 cultural and tourism promotional activities and benefits to attract visitors, such as Shandong's "Good Guest Shandong" tourism discount package [2]. - Extended opening hours and increased night activities have been adopted by attractions, with Hunan Museum extending hours to 8 PM and adding 5,000 daily reservations, while the Qin Shi Huang Mausoleum has increased ticket availability by 15,000 per day [2]. - Public services have been enhanced, with initiatives like the opening of government canteens to the public in Chongqing, attracting over 3,000 visitors, and the release of nearly 100,000 public parking spaces in Jiangsu to alleviate parking difficulties during the holiday [2]. Group 2: Diverse Tourism Offerings - The market is invigorated by diverse tourism products, including red tourism, industrial tourism, and rural tourism, catering to various visitor preferences [3]. - Red tourism has gained popularity, with attractions like the immersive experience in Yan'an, which hosted up to 2,000 visitors per day through a large-scale indoor performance [3]. - The transformation of the former soap factory in Zhengzhou into a 24-hour cultural landmark has attracted over 50,000 visitors daily, with 60% being from outside the city [3]. Group 3: Rural Tourism Growth - Rural tourism is flourishing, with significant participation in local cultural and sports events, such as basketball and food festivals, enhancing visitor engagement [4]. - In the first three days of the holiday, Jiangsu's monitored rural tourism sites received 3.37 million visitors, while Gansu's rural tourism saw a 29.81% increase in visitor spending, totaling 1.154 billion yuan [4]. Group 4: Cultural and Technological Integration - The integration of culture and technology is creating vibrant holiday experiences, with cultural performances and heritage experiences being enhanced by technological advancements [5][6]. - Events like the "Flower Fair" in Shanghai and the non-material cultural heritage performances in Beijing have attracted significant visitor numbers, showcasing local culture [5]. - High-tech experiences, such as drone shows and AR interactions, are enriching the visitor experience, indicating a promising future for the tourism sector [6].