出品：新浪财经上市公司研究院 作者：君 根据国家广电总局公示信息，2025年上半年获准发行的国产网络剧片共724部、12，103集，而2024年同期数据为830部、13，686集，同比分别下 降12.77%和11.57%。根据云合数据，2025年上半年，长视频平台共上新271部剧集，同比减少33部；其中国产新剧上新137部，同比增加7部；国 产库存剧和海外剧分别上新71部和63部，同比分别减少36部和4部。 爱奇艺、腾讯视频、优酷视频和芒果TV四大平台，上新国产剧集分别为56部、84部、33部和17部，除了芒果TV同比增加5部，其他三家在数量上 皆有不同程度的减少。市场头部剧集的集中度同比下降，剧集数量增加但爆款减少，市场常态从"一枝独秀"转向"分散式"格局。2025年上半年集 均破5000万剧集3部，较去年同期减少2部。 近年来，微短剧凭借其灵活多样的形式和快速的传播优势，迅速成为视听行业的热点。根据《2024年中国微短剧产业研究报告》，2024年我国微 短剧市场规模已达到505亿元，首次超过电影票房规模。2025年市场规模将达到634.3亿元，2027年达到856.5亿元，年复合增长率达到19.2%。 截 ...

出品：新浪财经上市公司研究院 作者：君 根据国家广电总局公示信息，2025年上半年获准发行的国产网络剧片共724部、12，103集，而2024年同期数据为830部、13，686集，同比分别下 降12.77%和11.57%。根据云合数据，2025年上半年，长视频平台共上新271部剧集，同比减少33部；其中国产新剧上新137部，同比增加7部；国 产库存剧和海外剧分别上新71部和63部，同比分别减少36部和4部。 爱奇艺、腾讯视频、优酷视频和芒果TV四大平台，上新国产剧集分别为56部、84部、33部和17部，除了芒果TV同比增加5部，其他三家在数量上 皆有不同程度的减少。市场头部剧集的集中度同比下降，剧集数量增加但爆款减少，市场常态从"一枝独秀"转向"分散式"格局。2025年上半年集 均破5000万剧集3部，较去年同期减少2部。 近年来，微短剧凭借其灵活多样的形式和快速的传播优势，迅速成为视听行业的热点。根据《2024年中国微短剧产业研究报告》，2024年我国微 短剧市场规模已达到505亿元，首次超过电影票房规模。2025年市场规模将达到634.3亿元，2027年达到856.5亿元，年复合增长率达到19.2%。 截 ...

出品：新浪财经上市公司研究院 作者：君 根据国家广电总局公示信息，2025年上半年获准发行的国产网络剧片共724部、12，103集，而2024年同期数据为830部、13，686集，同比分别下 降12.77%和11.57%。根据云合数据，2025年上半年，长视频平台共上新271部剧集，同比减少33部；其中国产新剧上新137部，同比增加7部；国 产库存剧和海外剧分别上新71部和63部，同比分别减少36部和4部。 爱奇艺、腾讯视频、优酷视频和芒果TV四大平台，上新国产剧集分别为56部、84部、33部和17部，除了芒果TV同比增加5部，其他三家在数量上 皆有不同程度的减少。市场头部剧集的集中度同比下降，剧集数量增加但爆款减少，市场常态从"一枝独秀"转向"分散式"格局。2025年上半年集 均破5000万剧集3部，较去年同期减少2部。 近年来，微短剧凭借其灵活多样的形式和快速的传播优势，迅速成为视听行业的热点。根据《2024年中国微短剧产业研究报告》，2024年我国微 短剧市场规模已达到505亿元，首次超过电影票房规模。2025年市场规模将达到634.3亿元，2027年达到856.5亿元，年复合增长率达到19.2%。 截 ...

出品：新浪财经上市公司研究院 作者：君 根据国家广电总局公示信息，2025年上半年获准发行的国产网络剧片共724部、12，103集，而2024年同期数据为830部、13，686集，同比分别下 降12.77%和11.57%。根据云合数据，2025年上半年，长视频平台共上新271部剧集，同比减少33部；其中国产新剧上新137部，同比增加7部；国 产库存剧和海外剧分别上新71部和63部，同比分别减少36部和4部。 爱奇艺、腾讯视频、优酷视频和芒果TV四大平台，上新国产剧集分别为56部、84部、33部和17部，除了芒果TV同比增加5部，其他三家在数量上 皆有不同程度的减少。市场头部剧集的集中度同比下降，剧集数量增加但爆款减少，市场常态从"一枝独秀"转向"分散式"格局。2025年上半年集 均破5000万剧集3部，较去年同期减少2部。 近年来，微短剧凭借其灵活多样的形式和快速的传播优势，迅速成为视听行业的热点。根据《2024年中国微短剧产业研究报告》，2024年我国微 短剧市场规模已达到505亿元，首次超过电影票房规模。2025年市场规模将达到634.3亿元，2027年达到856.5亿元，年复合增长率达到19.2%。 截 ...

Core Viewpoint - The company has a substantial reserve of series projects and has signed multiple cultural tourism contracts, with several major films expected to be released during the summer season, leading to a continued rapid growth in revenue [1] Group 1: Investment Highlights - The company is building a foundation with series and cultural tourism, while films provide performance elasticity. In 2025, the company has a large number of series in reserve, with some top series already recommended by major video platforms like Mango TV. The cultural tourism business, based on three operational scenic spots, has signed multiple new projects, which are expected to bring stable revenue growth. However, the film business, which began to ramp up in 2021, has underperformed, with several films like "Lion Boy 2" failing to achieve expected box office results, negatively impacting the company's performance. As a result, the EPS forecast for 2025-2027 has been revised down to 0.15/0.19/0.22 yuan, compared to the previous forecast of 0.47/0.55 yuan for 2025/2026. The target price has been adjusted to 6.90 yuan from 7.84 yuan, while maintaining a "buy" rating [2][3][4] Group 2: Series and Film Releases - 2025 is expected to be a significant year for the company in terms of series, with nearly ten series anticipated to be aired. According to the company's 2024 annual report, series expected to be released in 2025 include "Criminal Scene" (aired on February 20, 2025), "Silent Echo," "Ordinary Heroes," "Synthesis Order," "Happy," "Mars Orphan," "City Builders," "Hunting Heart," and "Salted Fish Ascension." The company has also announced a change in funding allocation, redirecting 85.44 million yuan initially intended for the film "Space Spring Transportation" to the series "Salted Fish Ascension," indicating its importance. The revenue from confirmed series in 2024 exceeded 400 million yuan, and if the aforementioned series are released in 2025, the company’s series revenue is expected to achieve year-on-year growth [3][4] Group 3: Cultural Tourism Business - Major films are expected to be released within the year, and the cultural tourism business is progressing steadily. According to the company's 2024 annual report, the main films in reserve include "Dunhuang Heroes," "Gate of the Desert," "Bright Future," "Lying Flat Club," and "Story of X," which have completed filming and are in post-production and review stages, suggesting they are likely to be released in 2025. In addition to the three operational districts "Yongxing Fang," "Chang'an Twelve Hours," and "Xiangyang Guanjia Lane," new contracts have been signed for projects in Jiangsu Zhouzhuang, Guilin Lashan, Xiangyang Tiefo Temple, Daliang Qinghui Garden, and Anyang Kuixing Pavilion, which are expected to become important growth points for the company outside of its film and television content [4]