Core Insights - The event focused on the theme "Looking Back and Forward on the Growth of Chinese Enterprises' Brands," aiming to analyze achievements and challenges faced by Chinese brands over the past decades and provide new strategies for navigating complex international circumstances [1][3] Group 1: Event Overview - The event was co-hosted by the President's Reading Club and the China Advertising Association, marking the seventh collaboration during the advertising festival [1] - It included two main parts: a discussion on the current state and future direction of Chinese brand growth, and a special session featuring two selected books, "Braving the World" and "Survival through Elevation" [3][10] Group 2: Key Speakers and Their Insights - Li Jiaxiang discussed the five key elements of brand establishment: positioning and value, emotion and culture, differentiation and individuality, technology and functionality, and cooperation and enhancement [4] - Hou Xiaohai highlighted the challenges faced by traditional consumer goods companies and advocated for a shift from "experience reliance" to "agile evolution" to adapt to changing consumer demands [6] - Qin Shuo outlined the definition of brands and the stages of Chinese brand development, emphasizing the need to enhance global influence and brand soft power [8] Group 3: Selected Books and Their Contributions - "Braving the World" provides insights into brand innovation and strategic deployment, offering valuable lessons for traditional brands seeking renewal [10] - "Survival through Elevation" explores cognitive communication as a key resource for survival in the information age, proposing tools for managing cognitive bandwidth [12] Group 4: Collaborative Initiatives - The event witnessed the launch of strategic collaborations between the President's Reading Club and Qingbao Think Tank, as well as with Wutong Guesthouse, aiming to integrate resources and enhance knowledge dissemination in brand building [20]

Core Viewpoint - The event "Beautiful Life, Book Fragrance China" held in Xiamen focuses on the theme of "New Consumption Era and High-Quality Development," aiming to explore opportunities and challenges in the new consumption trend and to contribute to sustainable development in the industry and enterprises under the new era context [1][3]. Group 1: New Development Concepts - The new development concept is seen as a fundamental guideline for solving major contradictions in the new era and achieving high-quality development in China, providing a Chinese solution to global governance challenges [3][4]. - The new development concept is positioned as a pathway to promote a community of shared future for mankind, reflecting China's wisdom and approach to global development [3]. Group 2: High-Quality Development in New Consumption Era - Traditional industries can find new growth opportunities through renewal and upgrading, but true revolutionary transformation is necessary to navigate future challenges [4]. - Key insights for high-quality development include recognizing the broader context, understanding industry cycles, and ensuring strategic alignment with organizational culture [4]. Group 3: Case Study - China Resources Beer - China Resources Beer has demonstrated strategic leadership through initiatives like the "Mushroom Strategy" and "Coastal Strategy," which have been crucial for its market dominance [4]. - Continuous self-innovation and the courage to explore new avenues are essential for maintaining strategic advantages [4]. - The leadership capabilities within China Resources Beer have significantly contributed to its strategic success [4]. Group 4: Collaborative Ecosystem for Value Creation - High-quality development requires transcending commercial boundaries to achieve resonance between social and economic values [5]. - Companies should build collaborative ecosystems that foster innovation, co-create value, and ensure safety and control, adhering to a win-win philosophy [5]. - The event also included the launch of the book "Braving the Journey" and recognized exemplary units in the "Book Fragrance Enterprise Creation Project" [5].