《原神》手办
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趋势研判!2025年中国手办行业发展背景、市场规模、竞争格局及发展趋势分析:IP价值持续释放,中国手办市场2026年规模将突破160亿[图]
Chan Ye Xin Xi Wang· 2025-08-26 01:16
Core Insights - The figurine industry, emerging from the ACG (Anime, Comic, Game) culture, has become a key medium connecting IPs with consumers, fulfilling emotional, collectible, and aesthetic needs [1][2] - The market size of China's figurine industry is projected to grow from 3.66 billion yuan in 2020 to 11.08 billion yuan in 2024, with an expected reach of 16.2 billion yuan by 2026 [1][18] - The global figurine market is characterized by a "one strong, many strong" pattern, with Chinese brands accelerating their international expansion [1][20] Industry Overview - Figurines are designed based on characters from anime, games, movies, and brands, serving as a physical representation of virtual images [2][3] - The figurine market is segmented into three categories: by production process and form, by acquisition method and market positioning, and by IP source [3] Favorable Factors for Development - The expansion of the consumer base and the release of generational dividends are driving the figurine market, with the number of pan-ACG users in China expected to reach 503 million by 2024 [5] - The rise of domestic IPs, such as "Genshin Impact," is reshaping the industry ecosystem, with domestic IP figurines' market share increasing from less than 30% in 2020 to 45% in 2024 [7][18] - Technological innovations, including 3D printing and automation, are enhancing production efficiency and consumer experience [8] Market Trends - The figurine market is expected to see a shift towards IP globalization, technological innovation driving experience upgrades, and market segmentation with sustainable development [25] - The market is projected to grow at a CAGR of 24.8%, with the average price per product increasing from the 300 yuan range to over 600 yuan [18][28] - The trend of "cultural value extraction + supply chain efficiency" is becoming a competitive focus among leading companies [22] Competitive Landscape - The global figurine market is dominated by Bandai, Good Smile Company, and Pop Mart, with Bandai holding a 25% market share [20][22] - The competition is characterized by a focus on cultural innovation and supply chain efficiency, with leading companies accelerating their globalization strategies [22] Future Development Directions - The industry will increasingly focus on cultural output and the integration of traditional elements with modern design [25][26] - The application of eco-friendly materials and the development of a circular economy will become industry norms [28]