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《启示录》
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果麦文化20251013
2025-10-13 14:56
《三国的星空》国庆档票房表现低于预期,总票房 18 亿,但口碑良好, 猫眼评分 9.4,豆瓣 7.2,反映了观众对影片质量的认可,但档期选择和 宣发周期短是主要教训。 果麦文化计划重映、补拍或重拍《三国的星空》,并开发网络版、流媒 体版及海外收益,同时《三国的星空 2》(赤壁篇)也在研发计划中, 旨在充分挖掘 IP 价值。 果麦文化主业保持高增长,一季度和半年报分别增长 33%和近 30%, 但因投入期人员和行政费用较高,利润增长未达预期,公司已进入降本 增效阶段。 果麦文化已完成 AI 出版平台"书世界智能出版平台"搭建,实现创意全 流程 80%由 AI 完成,降低成本并提高效率,并推出 AI 校对王,已在党 政军及央企等领域进行本地化部署,实现小几百万收入。 果麦文化的 ERP 加 AI 部分已对外销售,部分出版集团以集团层面进行 集体采购,AI 与动画电影制作同步作为战略重点,并取得了实际客户和 收入,实现了降本增效,提高了主营业务的利润增长。 Q&A 请介绍一下果麦文化在国庆档上映的动画电影《三国的星空》的表现及其复盘。 《三国的星空》在今年(2025 年)国庆档上映,截至目前票房刚超过 8,000 ...
优秀产品的经营密码——读《转型启示录》
Core Insights - The book "Transformation Revelation" emphasizes that exceptional products stem from an excellent system, highlighting the importance of product leaders and teams in creating products that users are willing to buy [5][6] - The author, Marty Cagan, argues that the product operating model is applicable to all technology-driven companies, regardless of the products they sell [6][7] - The book outlines a shift from traditional business models to a product operating model, which focuses on continuously creating user-friendly and profitable technology-driven solutions [7][8] Financial Perspective - The product operating model aims to maximize the return on technology investments by changing the way products are developed, shifting from large quarterly releases to smaller, more frequent updates [8][9] - It also advocates for empowering product teams to directly address problems and explore product opportunities, thereby shortening the time to revenue [8][9] - The author suggests a reverse engineering approach to problem selection, focusing on the actual outcomes rather than just the features to be developed [9][10] Organizational Transformation - Successful companies often self-disrupt before being disrupted by others, as illustrated by the example of CarMax, which embraced a product operating model early on [9][10] - Transformation requires collaboration between product leadership and stakeholders, supported by the CEO, to drive necessary changes [10][11] - The transition to a product operating model can take 6 months to 2 years, depending on the company's commitment to genuine transformation [12][13] Key Roles in Product Teams - An effective product team consists of four key roles: product manager, designer, technical expert, and leader, each with distinct responsibilities [10][11] - The product manager ensures user value and business sustainability, while designers focus on overall user experience [10][11] - Technical experts play a crucial role in product exploration, and leaders must empower teams rather than control them [11][12] Cultural Shift - The essence of organizational transformation lies in fully embracing a product-first strategy, which involves a profound cultural shift [14] - The author provides a detailed transformation path, including seven key steps and strategies to address potential opposition during the process [14] - Successful product development relies on a deep understanding of value delivery and user needs, rather than merely accumulating features [14]