Group 1 - The core viewpoint is that AI and policy are driving the continuous increase in game content supply, with a projected 8% year-on-year growth in China's game sales revenue in 2025, significantly outperforming the retail sales growth of 3.7% [1] - The approval process for game licenses is expected to accelerate due to regulatory changes in 2025, with a monthly increase in the issuance of licenses [1] - The application of AI in the gaming industry is transitioning from B2B to B2C, with major games leveraging AI to enhance user engagement and content creation [2] Group 2 - AI game editors, exemplified by Tencent's "Peace Elite," have surpassed 33 million DAU, indicating a shift from B2B to C2B empowerment in the gaming sector [2] - The rise of user-generated content (UGC) is seen as a crucial phase in the gaming industry, with companies that integrate self-developed AI engines into their platforms likely to gain significant advantages [2] - A price war for new games is anticipated to restart in 2026, but low ARPU (Average Revenue Per User) games are expected to be less affected compared to high ARPU games [3] Group 3 - The revival of PC games is deepening, with an increasing proportion of cross-platform products, as development budgets for mobile games rise significantly [4] - Some leading projects are now exceeding traditional AAA console game budgets, indicating a shift in investment strategies within the industry [4]

智通财经APP获悉，东方证券发布研报称，谷歌DeepMind开放世界模型Genie3的实验性研究原 型"Project Genie"，允许用户创建、编辑并探索虚拟世界。当前无需过度担忧海外Genie3等通用世界模 型，游戏商用潜力极低，即使是未来对于时长支持增长，Genie3判断可能仅能支持有限的剧情向游戏， 而无法很好支持无限时长延申的大型多人在线游戏。AI游戏编辑器开始兑现增长，拥有大DAU平台的 企业，尤其是能与自研AI引擎相结合的企业，有望获得未来AIGC游戏平台的入场券。 东方证券主要观点如下： 事项：北京时间2026年1月30日凌晨，谷歌DeepMind开放了世界模型Genie3的实验性研究原型"Project Genie"，允许用户创建、编辑并探索虚拟世界。同时在1月30日晚，心动公司、TapTap平台创始人黄一 孟在各大平台同步开启直播，正式官宣一款新产品"Taptap制造"。 国内AI游戏编辑器的技术路径已具备落地商用条件 以心动、腾讯为代表的国内厂商，其技术实现路径核心在于拆解游戏生产环节、AI模拟程序员的部分 生产工作，通过将AI输出的资产封装至通用硬编物理引擎，实现AI3D引擎能力与传 ...