Investment Rating - The investment rating for the company is maintained at "Buy" with a target price of RMB 35.70 [1][3][11] Core Views - The company has shown stable internal operations with a year-on-year revenue increase of 2.16% in H1 2025, driven by a partial recovery in the industry [7][8] - The company's net profit attributable to the parent company for H1 2025 was RMB 1.21 billion, reflecting a year-on-year growth of 30.48% [7] - The company is leveraging AI technology to enhance operational efficiency, with significant improvements in various publishing processes [10] Financial Performance - H1 2025 total revenue reached RMB 822 million, with a gross margin of 40.73%, up 2.07 percentage points year-on-year [7][8] - The company plans to distribute a mid-year dividend of RMB 1.60 per 10 shares (tax included) [7] - The company's market capitalization is RMB 6,197 million, with a closing price of RMB 32.59 as of August 28, 2025 [3] Market Position - The company holds a leading position in the book retail market, with a market share of 3.06% in H1 2025, ranking first among domestic publishers [9] - The company has achieved significant market share in various categories, including management, biography, art, and popular science books [9] Future Projections - Revenue projections for 2024 to 2027 are expected to grow from RMB 1,687 million in 2024 to RMB 1,896 million in 2027, with a compound annual growth rate of approximately 4.23% [6][11] - The net profit attributable to the parent company is projected to increase from RMB 118.67 million in 2024 to RMB 258.08 million in 2027 [6][11] - The company is expected to maintain a PE ratio of 30X for 2025, reflecting its competitive position and operational efficiency improvements [11]