Core Insights - The 2025 Shanghai Book Fair concluded with a significant increase in attendance and sales, reflecting a growing interest in literature and cultural products [1][2][3] Group 1: Event Overview - The Shanghai Book Fair covered approximately 42,000 square meters, creating a vibrant atmosphere for literature enthusiasts [1] - The event attracted over 382,000 visitors, marking a year-on-year increase of 28.4% [2] - Total book sales reached 64.727 million yuan, representing a 31.6% increase compared to the previous year [2] Group 2: Cultural Products and Trends - Sales of cultural products amounted to 10.17 million yuan, showing a remarkable growth of 100.1% year-on-year [2] - The popularity of literary-themed merchandise, such as bags and apparel, indicates a trend where young consumers seek cultural identity through creative products [2] - The integration of classic literary elements into everyday items is seen as a way to enhance reading interest, although further exploration is needed to deepen this engagement [2] Group 3: Reader Experience - The affordable ticket prices of 10 yuan for daytime and 5 yuan for nighttime sessions provided a sense of ritual for attendees [3] - The event facilitated meaningful interactions between publishers and readers, enhancing the overall literary experience [3] - The diverse range of cultural activities, including lectures and book signings, contributed to a richer engagement for attendees [3]