Core Insights - The article highlights the significant growth and opportunities within Chengdu's digital cultural and creative industry, projecting a total scale exceeding 410 billion yuan in 2025 [1][9]. Group 1: Industry Growth and Trends - Chengdu's digital cultural and creative industry is experiencing a "big year" in 2025, with notable successes such as the film "Ne Zha" topping global animated film box office charts and the continued popularity of local IPs like "Honor of Kings" [9]. - The industry is witnessing a shift in mindset among Chengdu's creative professionals, moving from a perspective of inferiority when engaging with top-tier cities to a more confident, equal footing [10]. - The article emphasizes the importance of physical presence and face-to-face communication in building trust and enhancing service efficiency within the industry [4][7]. Group 2: Individual Experiences and Insights - The founder of a creative group, Liu Rui, recorded a total flight distance of 114,267 kilometers in 2025, reflecting the intense pace of business activities and the necessity for constant engagement with clients and partners [1][6]. - Liu Rui's experiences illustrate the critical role of deep thinking and strategic discussions during travel, highlighting the need for innovation and adaptation in the face of market changes, particularly regarding AI technology [8][10]. - The article notes that many Chengdu-based creative professionals are expanding their business reach nationally, leveraging their local expertise to attract interest from larger enterprises outside the region [10].

Core Insights - The annual important IP "You Who Impact the World" by Fashion Magazine has been launched in Chengdu, aiming to explore the growth potential of local fashion brands and the integration of cultural traditions with modern development [1][3]. Group 1: Economic Data and Trends - Chengdu's total retail sales reached 946.96 billion yuan from January to October 2025, showing a year-on-year growth of 7.0%, indicating structural resilience in the consumption fundamentals [3][8]. - The city has attracted over 4,000 first stores from domestic and international brands since 2019, reflecting a deep recognition of Chengdu's business environment and overall attractiveness [8]. - The unique "local aesthetics" of Chengdu is seen as having significant premium potential, as brands are willing to invest more in customized stores and events in the city [8]. Group 2: Urban Development and Talent Attraction - Chengdu has transformed from a "passive receiver" to a "trend setter" among new first-tier cities, with over 1.56 million young talents attracted in the past three years, bringing the total talent pool to 6.69 million [12][13]. - The city provides a relatively spacious "trial and error" environment for young people, lowering the costs of innovation and social connections through affordable third spaces like cafes and teahouses [15]. - Chengdu's recent policies to attract talent include a "combination punch" of financial support and scene supply, such as a 1 billion yuan fund for tech startups and free office space in industrial parks [15][18]. Group 3: Digital Cultural and Creative Industry - Chengdu's digital cultural and creative industry generated 3.819 billion yuan in revenue in 2024, with a year-on-year growth of 9.5% in the first three quarters of 2025 [18][20]. - The city has established a complete matrix covering animation, gaming, and film, with notable IPs contributing to its reputation in the digital cultural sector [20][21]. - Chengdu has implemented a robust copyright protection system, including the establishment of a copyright protection center and the issuance of the first copyright asset-backed notes in the country [21][22]. Group 4: Conclusion and Future Outlook - The historical trade genes of Chengdu are being revitalized through the integration of digital technology and youth creativity, positioning the city as a significant player in the global digital cultural industry [22][24]. - The convergence of "smoky atmosphere" and "industrial strength" in Chengdu highlights the city's development wisdom in navigating changes, with lifestyle aesthetics becoming a strong driving force for urban development [24].

Core Viewpoint - Chengdu aims to become a benchmark for high-quality development and governance by 2035, establishing itself as a modern international metropolis with global influence and reputation [1][2]. Development Positioning - Chengdu's development strategy includes the construction of "Five Centers" and "Five Places": - "Five Centers": Economic, Technological Innovation, International Exchange, Consumer, and Cultural Creative Centers [1][2]. - "Five Places": Important carriers of national strategic technological forces, advanced manufacturing bases, digital cultural and creative industry hubs, new heights of reform and opening up, and high-quality livable areas [1][2]. Key Tasks - The city will focus on: - Enhancing service integration with national strategies to elevate urban development capabilities [4]. - Promoting deep integration of technological and industrial innovation to boost the modern industrial system's competitiveness [4]. - Advancing reforms and high-level openness to improve global resource allocation capabilities [4]. - Supporting urban-rural coordination and cultural innovation to enhance the city's soft power [4]. - Ensuring high-quality development in public welfare to increase citizen happiness [4]. - Committing to green transformation for sustainable urban development [4]. - Fostering collaborative governance to improve modern urban management [4]. Cultural and Creative Industry - Chengdu is positioning itself as a national cultural creative center and digital cultural industry hub, with a focus on leveraging its cultural assets [7][8]. - The cultural creative industry has seen an average growth rate of approximately 12.6% over the past three years, contributing significantly to the economy [7]. - The city plans to enhance its cultural and technological integration, promoting local cultural values and strengthening its global brand [8]. Implementation Pathways - Chengdu's development plans will require a broad vision and specific actionable strategies to transform planning into reality [9][10]. - Local authorities are encouraged to identify unique opportunities based on their regional strengths, such as enhancing airport capabilities and integrating resources for economic growth [9][10]. - Innovation in both technology and operational strategies is essential for achieving the city's ambitious goals [10].