印有朱迪、尼克的爆米花桶在上海迪士尼被摆上货架，售价49.9元的套餐在电影院成为畅销品，泡泡玛特的"疯狂动物城"隐藏 款在二手市场溢价数倍 一夜之间，"疯狂动物城"再次席卷全国，这已经不是第一次。从《哪吒2》到迪士尼新园区，从潮玩手办到主题商品，一个又 一个"顶流IP"引爆消费市场。IP营销在品牌营销事件中的占比已达71.6% 当熟悉的背景音乐响起，心跳的角色出现，人们为何愿意为它们埋单？流量IP背后的情感认同，正形成强劲的消费驱动力，带 动着整个数字营销生态的变革。 IP营销成为品牌主战场，数据显示，2025年一季度，IP营销在品牌营销事件中的占比已经达到71.6% 现象级电影《哪吒之魔童闹海》在今年春节档期间，全网内容互动量飙升至6.86亿，成为全民讨论焦点 随着《疯狂动物城2》热映，其衍生周边迅速成为新一波"顶流"，从潮玩品牌52TOYS推出的玩具系列，到泡泡玛特《再续系 列》盲盒手办，再到名创优品的电影周边产品，一个IP的影响力正在形成规模效应 人们为流量IP埋单，往往始于情感认同。《哪吒之魔童闹海》中"我命由我不由天"带来的同频共振，使观众在电影票根之外多 了与IP相关的购物小票 智媒时代，海外网红 ...

Group 1 - The core viewpoint of the article emphasizes the achievements of the customs in enhancing regulatory efficiency and service levels during the "14th Five-Year Plan" period, contributing significantly to high-quality development and high-level openness [2] Group 2 - During the "14th Five-Year Plan," customs have averaged 5.2 billion tons of regulated import and export goods annually, with a total value of 41.5 trillion yuan, making it the largest globally [3] - A total of 5.15 million pieces of prohibited items related to politics, firearms, and explosives were seized, along with 180,000 cases of infectious diseases detected [3] - Customs have established a comprehensive pandemic monitoring network covering over 220 countries and regions, enhancing quarantine measures at ports [3] Group 3 - The customs have equipped over 10,000 advanced facilities for animal and plant quarantine, detecting 11,000 instances of animal diseases and seizing over 1.1 million tons of smuggled frozen products [4] - A quality safety risk monitoring system for import and export goods has been established, with over 9 million batches inspected, leading to the return of more than 10,000 batches of non-compliant mineral products [4] Group 4 - The "One Network for All" initiative has achieved comprehensive coverage of cross-border trade, with 964 items across 25 categories [5] - The customs have implemented smart customs measures, utilizing robots and non-intrusive inspection equipment, improving risk identification efficiency by 16 percentage points [5] Group 5 - The export of innovative products has increased significantly, with "new three samples" exports growing 2.6 times from 2020 to 2024 [6] - Customs have intercepted 1.83 million suspected counterfeit products this year, contributing to a total of 260,000 batches of suspected infringing goods seized during the "14th Five-Year Plan" [6] Group 6 - Customs special supervision areas have contributed to 1/5 of the total import and export value of the country, with 40 new and expanded open ports established [7] - The import and export value of customs special supervision areas is expected to grow by over 30% compared to 2020 [7] Group 7 - International cooperation has deepened, with 519 cooperation documents signed and 138 customs cooperation mechanisms established with Belt and Road Initiative countries [8] - In 2024, trade with Belt and Road partners is projected to reach 22 trillion yuan, accounting for over half of the total import and export value [8]

Core Insights - The article highlights the achievements of China's customs in enhancing regulatory efficiency and service levels during the "14th Five-Year Plan" period, contributing to high-quality development and high-level openness [1] Group 1: Regulatory Achievements - Customs has managed an average of 5.2 billion tons of import and export goods annually, with a total value of 41.5 trillion yuan, making it the largest globally [2] - A total of 5.15 million pieces of prohibited items related to politics, firearms, and explosives were seized, along with 180,000 cases of infectious diseases detected [2] - Customs has established a comprehensive pandemic monitoring network covering over 220 countries and regions, enhancing quarantine measures at ports [2] Group 2: Quality Control - A risk monitoring system for import and export goods has been established, with over 9 million batches inspected, leading to the return of more than 10,000 batches of non-compliant mineral products and recycled metals [3] - Over 4000 batches of solid waste were returned to prevent "foreign garbage" from entering the country [3] - A total of 12,000 batches of non-compliant goods were detected, including 68,000 non-compliant vehicles [3] Group 3: Trade Facilitation - The "One Network for All" initiative covers the entire cross-border trade chain, with 964 items across 25 categories [4] - The "Smart Customs" initiative has been implemented, with 142 countries and regions participating in the global online cooperation platform [4] - Customs has reduced clearance waiting times by over 80% through remote video inspection and improved risk assessment models [4] Group 4: High-Quality Development - Exports of innovative products have increased significantly, with "new three samples" exports growing 2.6 times compared to 2020 [5] - The import of agricultural products has diversified, with 271 new products from 81 countries and regions added during the "14th Five-Year Plan" [5] - The average annual growth rate of imports and exports is 7.9%, with improvements noted in both eastern and western regions [5] Group 5: Intellectual Property Protection - Customs has seized 260,000 batches of suspected infringing goods, totaling nearly 400 million items, to curb infringement in import and export activities [6] Group 6: Special Supervision Areas - Customs special supervision areas contributed to 1/5 of China's total import and export value, with 40 new open ports established [7] - The total number of special supervision areas reached 174, with a 30% increase in import and export value compared to 2020 [7] Group 7: International Cooperation - A total of 519 cooperation agreements have been signed, with 85 new customs cooperation mechanisms established with Belt and Road Initiative countries [8] - In 2024, trade with Belt and Road partners is expected to reach 22 trillion yuan, accounting for over half of total trade [8]