Group 1 - Wanda Film's subsidiary, Beijing Yingshiguang E-commerce Co., plans to invest 144 million yuan in Beijing Lezitiancheng Cultural Development Co., with a valuation of over 4 billion yuan for its core brand 52TOYS [2][3] - After the investment, Wanda will hold 4% and its partner, Ru Yi, will hold 3% of Lezitiancheng, totaling 7% ownership [3] - The investment aims to strengthen Wanda's IP derivative business, enhancing its IP copyright pool and increasing revenue from derivative products [3][6] Group 2 - 52TOYS has 15 original IPs and collaborates with major international IPs like Disney and Marvel, producing a variety of toys [4][6] - The company has experience in film IP derivatives, having partnered with major films like "The Wandering Earth 2" for exclusive toy releases [6][9] - The investment aligns with Wanda's strategy to expand its non-box office revenue, as its film ticket sales have been declining [9][11] Group 3 - The global collectible toy market is projected to reach $48 billion by 2025, with a 12% annual growth rate, indicating a lucrative opportunity for Wanda [10] - In 2024, the domestic market for licensed products is expected to reach 155.09 billion yuan, growing by 10.7%, highlighting the potential of IP licensing [7] - Wanda's non-box office revenue from derivative sales has contributed over 40% to its income, making it a significant focus for future growth [11] Group 4 - 52TOYS reported approximately 630 million yuan in revenue and 30 million yuan in net profit for 2024, with plans for a Hong Kong IPO [11] - The company is expanding internationally, entering markets in the US, Japan, Europe, and Southeast Asia [11][12] - The collaboration between Wanda, Ru Yi, and 52TOYS is seen as a strategic move to leverage the growing collectible toy market and enhance their IP offerings [8][10]