转自：北京日报客户端 "阅文漫剧大讲堂"11月27日于上海举行，本次大讲堂汇聚行业顶尖力量，共同探讨漫剧创作趋势、内容 生态构建及IP价值开发等核心议题，为漫剧行业注入新思考与新动能。 近年来，随着数字内容消费的升级及AI技术的发展，漫剧凭借其"轻、快、广"的特点成为Z世代的刚 需。三方数据显示，2025年漫剧市场呈爆发式增长态势：上半年漫剧供给量以83%的复合增长率扩容， 播放量、点赞量分别实现92%、105%的复合增长，市场规模预计年内再创新高。 克制AI炫技，坚持讲故事 深耕于二次元泛娱乐领域的奇想创始人李渊还认为，"漫剧就是IP价值的变现，同时它也可以快速验证 一个IP的商业价值，决定后续是否可以进一步进行动漫、游戏等更重量级的开发。" 漫剧是网文IP价值释放的重要场景 在阅文漫剧大讲堂对谈环节，嘉宾们围绕漫剧的定义、出海前景、未来发展趋势等问题各抒己见。大家 一致认为，漫剧绝非转瞬即逝的浪花，而是在技术、市场、用户需求多重因素催化下产生的内容新物 种，未来增长潜力巨大。 阅文集团内容运营总经理杨沾表示："漫剧是网文IP价值释放的重要场景，也是内容创新的前沿阵地。 我们希望通过这次分享与探讨，凝聚行业 ...

Core Insights - The 2025 Yuewen Creative Conference was held in Wuhan, focusing on the integration of various industries including online literature, film, animation, short dramas, and derivative consumption [1] - Yuewen Group's CEO announced multiple business upgrades, emphasizing the fusion of "IP + AI + consumption" to create a second growth curve for IP value [1] Group 1: Company Developments - Over the past decade, Yuewen has established the world's largest online literature ecosystem with over 10 million works, successfully transitioning over 4,000 pieces from literature to visual formats [3] - The company has recognized four key trends for the future: the importance of good stories in an era of content explosion, the role of originality in the AIGC era, the leverage of IP in the new consumption era, and the global co-creation of Chinese stories [3] Group 2: New Initiatives - Yuewen launched the "Creative Partner Program" to co-create a new ecosystem for short dramas and animations, which includes opening up 100,000 premium IPs and establishing a 100 million yuan special creation fund [3] - The "Global Trendy Toy Co-Creation Plan" was initiated to build a new cultural consumption ecosystem, collaborating with top global artists and providing a comprehensive service system for creative ideas to materialize into trendy products [3]