Core Insights - The 2025 China International Service Trade Fair (CIFTIS) opened in Beijing on September 10, focusing on education services with the theme "Intelligent Future, Integrated Innovation" [1] - The fair attracted 55 renowned domestic and international institutions and leading enterprises, showcasing key areas such as "AI Education+", "Bilateral Study Abroad," and the transformation of university scientific achievements [1] Group 1: New Oriental's Participation - New Oriental showcased its three major business segments: quality education, Dayu Culture, and smart education, through immersive experiences and interactive displays [1] - The "AI Empowered Teaching Aids" section highlighted New Oriental's innovative products and services in educational technology and content [1] - The "Bilateral Study Abroad" section featured New Oriental's international education and study abroad services, emphasizing its role in the "Study in Beijing" brand [1] Group 2: Educational Innovations - The quality education area presented a dual-language storytelling performance, allowing children to enhance their English speaking skills through role-playing [4] - The technology area offered interactive experiences with programming concepts and robotics, making learning engaging for children without prior programming knowledge [5] - New Oriental's Dayu Culture showcased over 10,000 quality publications, including vocabulary memory products and authoritative exam preparation books [8][10] Group 3: AI and International Education - The "AI Education+" focus included the launch of the AI Speaking Assessment System (ISA), which analyzes and grades students' speaking performance using AI technology [12] - New Oriental's international education services provided a comprehensive curriculum covering all age groups, including IELTS preparation and various international courses [12] - The "Bilateral Study Abroad" service was officially launched, offering a full range of services for international students, including application support and cultural integration [16] Group 4: Future Directions - New Oriental aims to continue innovating and upgrading educational services, collaborating with industry partners to create high-quality educational products and services [20] - The company emphasizes the importance of cross-cultural communication and global educational cooperation, having already assisted students from over 40 countries in studying in China [16]