Core Insights - The 2025 China International Service Trade Fair (CIFTIS) opened in Beijing on September 10, focusing on education services with the theme "Intelligent Future, Integrated Innovation" [1] - The fair attracted 55 renowned domestic and international institutions and leading enterprises, showcasing key areas such as "AI Education+", "Bilateral Study Abroad," and the transformation of university scientific achievements [1] Group 1: New Oriental's Participation - New Oriental showcased its three major business segments: quality education, Dayu Culture, and smart education, through immersive experiences and interactive displays [1] - The "AI Empowered Teaching Aids" section highlighted New Oriental's innovative products and services in educational technology and content [1] - The "Bilateral Study Abroad" section featured New Oriental's international education and study abroad services, emphasizing its role in the "Study in Beijing" brand [1] Group 2: Educational Innovations - The quality education area presented a dual-language storytelling performance, allowing children to enhance their English speaking skills through role-playing [4] - The technology area offered interactive experiences with programming concepts and robotics, making learning engaging for children without prior programming knowledge [5] - New Oriental's Dayu Culture showcased over 10,000 quality publications, including vocabulary memory products and authoritative exam preparation books [8][10] Group 3: AI and International Education - The "AI Education+" focus included the launch of the AI Speaking Assessment System (ISA), which analyzes and grades students' speaking performance using AI technology [12] - New Oriental's international education services provided a comprehensive curriculum covering all age groups, including IELTS preparation and various international courses [12] - The "Bilateral Study Abroad" service was officially launched, offering a full range of services for international students, including application support and cultural integration [16] Group 4: Future Directions - New Oriental aims to continue innovating and upgrading educational services, collaborating with industry partners to create high-quality educational products and services [20] - The company emphasizes the importance of cross-cultural communication and global educational cooperation, having already assisted students from over 40 countries in studying in China [16]

Core Insights - The 2025 China International Service Trade Fair (CIFTIS) opened in Beijing on September 10, focusing on education services with the theme "Intelligent Future, Integrated Innovation" [1] - New Oriental showcased its educational services, emphasizing "AI Education+" and "Bilateral Study Abroad" [1][6] - The fair highlighted New Oriental's commitment to innovative educational practices and international education services [8] Group 1: New Oriental's Exhibition Highlights - New Oriental presented its three major business segments: quality education, Dayu Culture, and smart education, through immersive experiences and interactive displays [3] - The "AI Empowered Teaching Aids" section featured a dual-language storytelling performance, enhancing children's English expression skills [3] - The technology area allowed children to engage with programming concepts through role-playing games and interactive robotics [3][5] Group 2: Educational Products and Innovations - Dayu Culture showcased its vocabulary memory products, including the "Root + Association" memory method and Cambridge University Press authorized series [4] - The "Youth Artificial Intelligence Innovation Enlightenment Project" textbooks were introduced, focusing on real-life scenarios to teach AI concepts [5] - The Oriental Innovation AI Development Board 2.0 was displayed, designed for middle and primary school students, supporting various AI educational projects [5] Group 3: International Education Services - New Oriental International Education presented a comprehensive international education curriculum, including youth products and IELTS preparation courses [6] - The AI Speaking Assessment Tool, ISA, was a highlight, providing real-time feedback on speaking performance [6] - New Oriental's subsidiary, New Oriental Future Study Abroad, showcased its "one-stop study abroad service ecosystem," covering various aspects of international education [7] Group 4: Future Directions - New Oriental aims to innovate and upgrade educational services through diverse and cross-sectoral practices [8] - The company plans to collaborate with more industry partners to create high-quality educational products and services [8]