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《大闹天宫》主题烟花和无人机秀
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“免签国游客来沪扫货”引爆社交圈 上海迎客一千六百五十万人次 文旅商体展联动带来丰富消费体验
Jie Fang Ri Bao· 2025-05-06 01:47
记者 吴卫群 李宝花 "五一"假期,上海文旅市场展现出强大吸引力,各项数据增长显著。 消费市场大数据实验室(上海)监测数据显示,4月30日—5月4日,上海线上线下共计消费594.6亿 元,同比增长13.1%。其中,线下消费331.5亿元,同比增长13.2%;线上消费263.1亿元,同比增长 12.9%。据上海旅游大数据监测,"五一"假期本市共接待游客1650.06万人次,同比增长1.61%。 线上线下融合构建消费新场景 假日期间,跨界融合的文旅商体展活动吸引了众多市民游客踏访,"票根联动"成为各类活动的标 配,带来了更丰富便捷的消费体验。 上海浪琴环球马术冠军赛与世博文化公园展开合作,联合推出"马术+温室花园"免预约双人套票、 假日限定打卡套章、赛事官方纪念品快闪店等主题活动,成功吸引大量亲子家庭与年轻客群参与,进一 步释放赛事的文化与旅游辐射力。 吴淞口国际邮轮港码头《大闹天宫》主题烟花和无人机秀、海昌海洋公园烟花盛典、金山城市沙滩 国际音乐烟花秀、上海国际赛车场音乐艺术嘉年华等一批"点亮夜空"的项目集中推出,直接带动了周边 的住宿业态。其中,金山沙滩烟花秀登上抖音同城热点事件TOP5,金山滨海地区5月2日 ...
上海“五一”假日共接待游客1650.06万人次 住宿业表现亮眼
Zhong Guo Xin Wen Wang· 2025-05-05 13:15
Group 1 - The core viewpoint of the article highlights the significant increase in tourism and hospitality performance in Shanghai during the "May Day" holiday, with a total of 16.5 million visitors and a 10.2% increase in tourism revenue [1][3][4] - Shanghai's overall tourism transaction amount reached 20.11 billion yuan, reflecting a robust recovery in the tourism sector [1][3] - The hotel occupancy rate in Shanghai was 73%, marking a 6.5 percentage point increase year-on-year [1][3] Group 2 - The introduction of night tourism products during the holiday, such as fireworks shows and themed events, extended consumer engagement and positively impacted the hospitality sector [3][4] - The popularity of rural and ancient town experiences contributed to increased visitor rates and overnight stays in suburban areas [3][4] - The "Le You Shanghai" tourism consumption vouchers played a crucial role in driving spending, with a record redemption amount of 1.5 million yuan on May 1 [4] Group 3 - A total of 660 commercial performances were held during the holiday, serving approximately 740,000 attendees, with ticket revenue increasing by 59.41% to around 163 million yuan [4][5] - Large-scale events attracted significant crowds, with notable performances like the "Star Rail LIVE" concert drawing nearly 30,000 attendees, leading to increased spending in the city [5]