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祥源文旅国庆夜游产品高光出圈 创新体验引领消费热潮
Zheng Quan Ri Bao Zhi Sheng· 2025-10-09 06:07
同时,祥源文旅各景区夜游玩法持续创新。湖南张家界黄龙洞以声光电技术打造溶洞赏月场景,结合国 际红毯秀、NPC互动激活夜间活力;广东丹霞山"万古丹霞"山水实景光影秀,被CCTV-1誉为"全新沉浸 式旅游体验"的光影盛宴;湖南凤凰古城"湘见・沱江"沉浸式艺术游船、"翠翠带你游古城"项目,获央 视财经频道点赞"激活文旅新消费";广西大瑶山盘王界"秋猎"主题文化盛宴首年运营即火爆,特色体验 获新华社等肯定;阜阳生态乐园通过"凤与凰"无人机冷焰火、非遗打铁花表演,营造震撼夜间视觉奇 观。 (编辑 李家琪 张伟) 本报讯 (记者冯思婕)国庆中秋假期,浙江祥源文旅股份有限公司(以下简称"祥源文旅")以沉浸式 夜游产品矩阵为核心抓手,凭借多元创新玩法斩获市场与口碑双丰收,成为假日文旅消费的亮眼增长 点。祥源文旅提供的数据显示,假期前七日,公司旗下各景区累计接待游客165.53万人次、收入9839.77 万元,同比分别增长17.96%、20%。 ...
上海“五一”假日共接待游客1650.06万人次 住宿业表现亮眼
Zhong Guo Xin Wen Wang· 2025-05-05 13:15
Group 1 - The core viewpoint of the article highlights the significant increase in tourism and hospitality performance in Shanghai during the "May Day" holiday, with a total of 16.5 million visitors and a 10.2% increase in tourism revenue [1][3][4] - Shanghai's overall tourism transaction amount reached 20.11 billion yuan, reflecting a robust recovery in the tourism sector [1][3] - The hotel occupancy rate in Shanghai was 73%, marking a 6.5 percentage point increase year-on-year [1][3] Group 2 - The introduction of night tourism products during the holiday, such as fireworks shows and themed events, extended consumer engagement and positively impacted the hospitality sector [3][4] - The popularity of rural and ancient town experiences contributed to increased visitor rates and overnight stays in suburban areas [3][4] - The "Le You Shanghai" tourism consumption vouchers played a crucial role in driving spending, with a record redemption amount of 1.5 million yuan on May 1 [4] Group 3 - A total of 660 commercial performances were held during the holiday, serving approximately 740,000 attendees, with ticket revenue increasing by 59.41% to around 163 million yuan [4][5] - Large-scale events attracted significant crowds, with notable performances like the "Star Rail LIVE" concert drawing nearly 30,000 attendees, leading to increased spending in the city [5]