《天下长安》

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新政松绑?111部积压剧迎来春天——203亿投资全盘点
3 6 Ke· 2025-08-20 00:50
Core Viewpoint - The recent policy from the National Radio and Television Administration aims to enhance the supply of quality television content, particularly benefiting the drama industry by encouraging creativity and market-driven production [1][6]. Group 1: Impact on the Industry - The new measures are seen as a significant boost for the drama industry, with expectations that long-pending dramas may finally get aired [1][3]. - Companies like Baida Qiancheng, Huace Film & TV, Mango Excellent Media, and others experienced stock price surges due to the news, as they hold a substantial number of backlog dramas [1][3]. - In 2025, 71 backlog dramas are scheduled to be released, a decrease of 36 from the previous year, indicating a trend towards addressing the backlog despite overall declining numbers [3]. Group 2: Financial Implications - There are 111 dramas from 2015 to 2022 that remain unaired, with 36 of them having a combined production cost of approximately 9.071 billion, indicating significant sunk costs in the industry [3][6]. - The total estimated sunk cost for backlog dramas could reach between 16.571 billion to 20.321 billion, highlighting the financial stakes involved [3][6]. Group 3: Challenges and Opportunities - A significant portion of backlog dramas (24%) is delayed due to controversies surrounding key actors, which has led to financial losses for production companies [7][8]. - The industry is exploring various methods to revitalize backlog dramas, including the use of AI technology for actor replacement and selling to secondary platforms [25][31]. - The trend of backlog dramas being sold at low prices (2-5 million per episode) reflects the financial strain on production companies, with many opting for revenue-sharing models to recoup costs [6][29]. Group 4: Market Dynamics - The market has seen a structural transformation, with a previous surge in production leading to an oversupply of content that is now being addressed through policy changes [15][18]. - The shift towards direct collaboration between platforms and production companies is reducing the role of intermediaries, which may impact the profitability of backlog dramas [32].
待播大剧超过9部,历史题材剧迎来“上新热”
Qi Lu Wan Bao Wang· 2025-06-30 12:22
Core Viewpoint - The upcoming surge of historical dramas on screen, with over 9 major productions set to be released, highlights the genre's enduring popularity and potential for audience engagement [1] Group 1: Upcoming Historical Dramas - A total of more than 9 historical dramas are awaiting release, including titles such as "The Great Businessman," "The Year of Peace," and "The Long Peace of the World" [1] - "The Great Businessman," set in the late Qing Dynasty, has already surpassed one million pre-bookings on video platforms, indicating strong viewer interest [2] - "The Wind and the Rise of Zhang Juzheng" focuses on the reforms during Zhang Juzheng's tenure, while "Zhang Jian" portrays the life of a late Qing scholar who turned to business for national salvation [4] Group 2: Themes and Appeal of Historical Dramas - Historical dramas are characterized by rich plots and vivid character portrayals, often involving power struggles, court intrigues, and legendary heroes, which captivate audiences [8] - The deeper appeal of historical dramas lies in their ability to resonate with modern viewers through the dilemmas and choices faced by historical figures [11] Group 3: Challenges and Innovations in Production - The historical drama market requires a balance between fidelity to historical facts and innovative storytelling methods, as emphasized by the creators [12] - The complexity of historical figures demands higher creative standards, as seen in "The Wind and the Rise of Zhang Juzheng," which navigates the tension between traditional culture and emerging economic forces [12] - Production costs for historical dramas are significant due to the need for authentic costumes, props, and sets, which can deter some creators [12] - New approaches are being explored, such as focusing on commercial themes in "The Great Businessman" and avoiding traditional imperial narratives in "The Year of Peace" [12]