Core Viewpoint - The collaboration between the game "如鸢" and the cultural tourism of Yangzhou has deepened the integration of game IP with local culture, creating a new trend of "pilgrimage" for players to explore real-world locations that resonate with the game [6][12][40] Group 1: Game and Cultural Tourism Integration - The partnership between "如鸢" and Yangzhou is driven by the historical and cultural alignment between the game's setting and the city, particularly the historical significance of Yangzhou as the fief of the Guangling King [10][12] - Players are actively visiting Yangzhou's landmarks, such as the Guangling King Tomb Museum and Slender West Lake, to find elements that mirror the game, enhancing their experience through social media sharing [5][13] - The phenomenon of "pilgrimage" in the ACGN (Animation, Comics, Games, Novels) community is exemplified by players visiting real locations that inspired their favorite games, creating a blend of virtual and real experiences [16][40] Group 2: Challenges in Immersive Experience - Despite the excitement, the integration of game IP with cultural tourism faces challenges, such as achieving a truly immersive experience and avoiding conflicts between game content and cultural elements [7][29] - Many collaborations have not met expectations, leading to a superficial experience where players feel disconnected from the deeper cultural narratives [8][31] - The "immersion deficit" stems from a lack of meaningful interaction and engagement with the real-world locations, often reducing them to mere photo opportunities rather than immersive experiences [31][32] Group 3: Diverse Collaboration Models - Various models of collaboration between games and cultural tourism are emerging, ranging from large-scale provincial initiatives to city-specific partnerships that highlight local cultural heritage [21][27] - Successful collaborations often involve creating thematic experiences that allow players to engage with the narrative and history of the game in a real-world context [28][32] - The development of immersive theme parks or districts based on game IP is another avenue being explored, enhancing the connection between the virtual and physical worlds [23][24] Group 4: Future Directions and Recommendations - The integration of game IP with cultural tourism offers new opportunities for both sectors, fostering cultural expression and enhancing player engagement [27][28] - To improve the immersive experience, a collaborative ecosystem involving players, cultural tourism officials, and game developers is essential, allowing for deeper cultural interactions [33][34] - Careful management and respect for cultural narratives are crucial to avoid negative impacts on both the game and tourism sectors, ensuring a mutually beneficial relationship [34][39]