Core Viewpoint - The article highlights the vibrant community engagement through outdoor movie screenings in the Gumei area, emphasizing the cultural and social benefits these events bring to residents. Group 1: Community Engagement - The "Hi! Gumei" initiative provides a platform for residents to access new cultural experiences and community activities starting from April 25 [1] - Outdoor movie screenings have become a popular social event, transforming how residents interact, with conversations shifting from "Have you eaten?" to "What are we watching tonight?" [17] - The community atmosphere is enhanced by the presence of families and friends gathering to enjoy films together, fostering a sense of belonging [3][8] Group 2: Movie Experience - The screenings feature a mix of mainstream and diverse films, catering to various audience preferences, including family-friendly options and critically acclaimed titles [10] - The flexibility of the screening locations allows for quick adjustments in case of weather changes, ensuring uninterrupted cultural services [5] - Unique experiences, such as a sudden rain leading to an indoor screening, create memorable moments for attendees [8] Group 3: Cultural Impact - The outdoor movie events serve as a bridge between different generations, with older residents expressing nostalgia for classic films [12] - The integration of music and film events, such as the special screenings during the Qixi Festival, enhances cultural consumption and community life [15] - The initiative contributes to building a "15-minute cultural life circle," promoting creativity and discussion among residents [17] Group 4: Upcoming Events - The article announces upcoming outdoor movie screenings scheduled for June, inviting residents to participate and enjoy the summer nights [22] - Additionally, a drone skills competition is set to take place, showcasing the community's engagement with technology and innovation [23]

Group 1 - The core issue in the film marketing industry is the lack of creativity and effective strategies, leading to ineffective promotional campaigns that fail to resonate with audiences [1][9][19] - Traditional film marketing companies have faced significant challenges due to talent loss during the pandemic, resulting in a shift towards short video marketing while struggling with limited budgets [4][5][26] - The current marketing landscape is characterized by a decline in the effectiveness of traditional promotional strategies, as they increasingly detach from the film content itself [9][10][27] Group 2 - The rise of short video marketing has created a competitive environment where established companies dominate, while smaller firms struggle due to lower conversion rates from views to box office sales [7][21] - The audience's perception of film marketing has shifted negatively, with many feeling deceived by misleading promotional tactics, leading to a general distrust of marketing efforts [23][24][32] - There is a pressing need for the film marketing industry to return to content-driven strategies, focusing on multi-dimensional promotion to attract the right audience and enhance word-of-mouth [27][32][33]

Core Viewpoint - The article discusses the disconnect between promotional activities for films and their actual content, highlighting the ineffectiveness of current marketing strategies that prioritize entertainment over meaningful engagement with the audience [6][20][39]. Group 1: Promotional Activities - The promotional event for the new drama "In the Name of Beauty" featured actors Yao Chen and Jia Jingwen performing a dance unrelated to the show's theme, raising questions about the effectiveness of such marketing strategies [1][6]. - The awkwardness of the performance contrasted sharply with the characters they portray, leading to mixed reactions from the audience, with some finding it amusing while others felt it was forced [2][6]. - This incident is not isolated, as actors have previously expressed discomfort with being required to engage in similar promotional antics that detract from genuine audience interaction [3][4]. Group 2: Marketing Trends - The article identifies a trend where promotional events have devolved into superficial entertainment rather than substantive discussions about the film's content, resulting in a lack of meaningful audience engagement [9][20]. - Various types of promotional chaos are categorized, including forced performances, influencer interactions, and fan meet-and-greets, which often bear little relevance to the films being promoted [10][15][18]. - The commercialization of promotional events has led to a focus on generating viral content for social media rather than fostering authentic conversations about the films [32][33]. Group 3: Audience Engagement - The decline in valuable exchanges during promotional events has been noted, with audiences increasingly disengaged from the content and more focused on entertainment gimmicks [8][21]. - The article emphasizes the importance of returning to meaningful discussions about film content to rekindle audience interest and drive ticket sales [39][40]. - Successful films in recent years have managed to connect their content with broader social issues, demonstrating that engaging narratives can still attract audiences despite the current marketing chaos [34][38].