Core Viewpoint - The article critiques the recent trend in ancient costume dramas, particularly highlighting "Into the Cloud," which has been labeled as "baby xianxia" due to its simplistic and juvenile storytelling, diverging from the traditional depth of the genre [1][10][28] Group 1: Quality of Content - "Into the Cloud" has been criticized for lacking emotional depth and quality, with viewers describing it as feeling empty despite good visuals and attractive leads [1][3][6] - The narrative structure of "Into the Cloud" is overly simplistic, with character abilities being ignored and plot developments lacking tension [6][10][21] - The trend of "low-age" content is not isolated to one show but reflects a broader issue in the ancient costume drama market, where many productions have simplified their storytelling to appeal to younger audiences [2][10][16] Group 2: Audience Expectations - There is a growing disconnect between the content being produced and the expectations of the audience, who are seeking more substantial narratives rather than superficial romantic plots [19][22][27] - Data indicates that while the number of ancient costume dramas has increased, only a few have achieved significant popularity, suggesting that the issue lies in content quality rather than audience preferences [19][22] Group 3: Industry Trends - The industry is criticized for its reliance on safe formulas, leading to a proliferation of similar, low-quality productions that prioritize romance over complex storytelling [21][22] - There is a call for creators to move beyond the "sweet romance" formula and to explore deeper themes such as power dynamics, personal growth, and societal issues, which could revitalize the genre [21][27][28] - Successful examples like "Folded Waist" demonstrate that mature storytelling can still attract audiences, indicating a potential market for high-quality ancient costume dramas [23][26][27]

Core Insights - The article discusses the competitive landscape of ancient costume dramas (古偶) in the current streaming market, highlighting the new releases from major platforms iQIYI, Youku, and Tencent Video, which are set to attract viewers with different styles and themes [1][2]. Group 1: New Releases - iQIYI's "A Smile Follows the Song" premiered on October 2, leading in popularity with a peak heat value of over 8600, second only to "You Are My Shining Light" [1]. - Youku's "Into the Blue Cloud" and Tencent Video's "Feast in Yong'an" are also set to release, with the former focusing on fantasy competition and the latter on a light-hearted culinary theme [2][3]. - "Into the Blue Cloud" has a strong IP background, with its original author having multiple successful adaptations, achieving over 3 million pre-bookings before its release [2]. Group 2: Character and Plot Dynamics - "Into the Blue Cloud" features a plot centered on emotional manipulation between the leads, with notable scenes that have garnered attention for their intensity [3]. - "Feast in Yong'an" combines comedy, time travel, and culinary elements, attracting viewers with its unique premise of a family running a restaurant in ancient times, leading to humorous situations [3]. Group 3: Marketing Strategies - The lead actors of the three dramas have engaged in extensive promotional activities, leveraging their networks to boost visibility and audience engagement [4][5]. - "A Smile Follows the Song" adopted a unique "poor marketing" strategy, openly acknowledging budget constraints while still generating buzz through creative promotional tactics [5]. Group 4: Industry Challenges - Despite the efforts in marketing and production, the article notes that audience expectations are rising, and content quality remains paramount; superficial promotions may not suffice if the story and characters do not resonate [5][6]. - The prevalence of similar themes and character archetypes in recent ancient costume dramas has led to viewer fatigue, with the article suggesting that the genre risks becoming repetitive and lacking depth [6].

帮大家看剧的"第一集"，最近开播的剧集，值不值得入坑？ 开播第二天，《入青云》在优酷站内热度值破8500。 不得不说，在拍人这一块，导演知竹果然是手拿把掐，一看就是在光影和服化道上下足了功夫。女主可爱灵动，男主则有点阴湿的邪魅感，妆感 比小四剧中的他俩更为服帖。 从前六集来看，男女主的西皮感尚可，不过两人在预告中一顿操作猛如虎的拉扯暧昧名场面，到了正片，宛如开往幼儿园的宝宝巴士。 本期评测剧集：侯明昊、卢昱晓主演的仙侠剧《入青云》，王影璐、李昀锐主演的穿越美食番《宴遇永安》，两部剧皆由纪桑柔、丁璐担任编 剧。 《入青云》 开播日期：10月8日 播出平台：优酷 侯明昊+卢昱晓主演，剧集改编自白鹭成双同名小说，以合虚六境的青云大会为背景，讲述了极星渊罪囚出身的斗者纪伯宰（侯明昊 饰）击败七 连胜女战神明意（卢昱晓 饰）后，明意假意接近他，两人在身份伪装中展开情感博弈的故事。 王影璐搭档李昀锐，剧集改编自晋江文学城樱桃糕的小说《长安小饭馆》，讲述了沈韶光（王影璐 饰）与家人意外穿越到古代开饭馆，遇到了京 兆少尹林晏（李昀锐 饰）的故事。 讲真，虽然剧中的演员们，无论主演配角，都是男帅女美，举手投足都很精致，但《入青 ...

近日，《宴遇永安》《入青云》《一笑随歌》这三部古偶相继定档十月，有穿越美食剧，有双强仙侠剧，还有权谋斗争剧，哪一款会成为大家的 心头好呢？ 注：以下按照播出时间排序 《一笑随歌》海报 1、李沁搭档陈哲远，从预告看，对抗路西皮的氛围很是对味，不知成片是权谋斗争多一点，还是loveline多一点。 2、"朱大灯"能否拍出新的古偶名转场？期待一下。 《入青云》海报 《一笑随歌》 主演：李沁、陈哲远 导演：朱锐斌、蓝志伟、古志威 播出平台：爱奇艺 首播时间：10月2日 推荐理由：高端猎人对战局 《一笑随歌》定档预告(02:13) 该剧改编自炽翼千羽小说《一笑》，以锦绣国与夙砂国战争为背景，讲述女射手付一笑（李沁 饰）射伤敌国皇子凤随歌（陈哲远 饰）后，两人因 失忆在正念山庄重逢，携手揭露两国阴谋，从相互利用逐渐发展为双向奔赴的情感故事。 《入青云》 主演：侯明昊、卢昱晓 导演：知竹、彭学军 播出平台：优酷 首播时间：10月8日 《入青云》定档预告(02:09) 剧集改编自白鹭成双同名小说，围绕合虚六境"青云大会"展开，罪囚出身的极星渊斗者纪伯宰（侯明昊 饰）击败七连胜女战神明意（卢昱晓 饰） 后，明意伪装成舞姬接近对 ...