Core Insights - The report from the Chinese Academy of Social Sciences indicates that by the end of 2024, the market size for online literature reading in China will reach 43.06 billion, with a year-on-year growth of 6.8%, while the online literature IP market will significantly increase to 298.56 billion, growing by 14.6% [1] Group 1: Market Growth - The online literature user base has reached 575 million, reflecting a year-on-year increase of 10.58%, indicating that over half of Chinese internet users are engaged in online literature [1] - The number of online literature authors has surpassed 31.19 million, with the total number of works reaching 41.65 million, showcasing a vibrant creative ecosystem [1] Group 2: Content Trends - In 2024, there is a notable rise in online literature works focusing on realistic themes and traditional Chinese culture, with over 300,000 authors participating in the realistic theme writing competition [2] - Popular tags such as "reading non-heritage" highlight the integration of traditional culture into modern narratives, exemplified by award-winning works that incorporate numerous intangible cultural heritage elements [2] Group 3: IP Development - The online literature IP adaptation market has seen significant success, with adaptations like "Celebrating the Year" Season 2 achieving over 100 million average views per episode, driving a 38-fold increase in original book readership [2] - The synergy between books, films, comics, and games is deepening, enhancing user experience and stimulating consumer enthusiasm [2] Group 4: International Expansion - The overseas market for online literature is projected to exceed 5 billion, with 460,000 overseas authors and over 350 million users across more than 200 countries [3] - The Japanese market has experienced a remarkable user growth of 180%, becoming the fastest-growing market for global users [3] - AI translation technology has facilitated a significant increase in the number of Chinese online literature works translated into Spanish, with a year-on-year growth of 227% [3]