网络文学出海

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网络文学何以“圈粉”海外(推进文化自信自强)
Ren Min Ri Bao· 2025-07-30 22:33
Core Viewpoint - The article discusses the maturation of the overseas expansion of Chinese online literature, highlighting the successful transformation of works like "The King's Avatar" into global IPs through various media adaptations and collaborations [1][4]. Group 1: Industry Development - The online literature industry has evolved to create a comprehensive IP ecosystem, including novels, comics, animations, films, and merchandise [1]. - "The King's Avatar," a notable example, has achieved significant viewership, with its animated series surpassing 2.5 billion views and the live-action series reaching nearly 4 billion views [1]. - The platform Qidian International has played a crucial role in promoting Chinese online literature abroad, with approximately 6,800 translated works and nearly 3 million users across over 200 countries by the end of 2024 [2]. Group 2: Global Collaboration - The concept of "global co-creation of IP" is emphasized, with over 100 countries participating in the creation of online literature, marking a shift from content export to collaborative development [4]. - The partnership between the Swiss National Tourism Board and "The King's Avatar" illustrates the potential for cross-industry collaborations to enhance global reach [4]. Group 3: Cultural Impact - The emotional core of online literature, which resonates universally through themes of love, friendship, and family, is identified as a key factor in attracting international readers [5]. - The incorporation of traditional Chinese culture within these narratives has proven appealing to overseas audiences, further enhancing the global presence of Chinese online literature [5]. Group 4: Translation and Adaptation Challenges - Translation is highlighted as a critical factor for successful overseas expansion, with challenges arising from cultural differences and varying audience preferences [6]. - The importance of maintaining the integrity of the original work while adapting it for different languages and cultures is emphasized, ensuring that the emotional essence is preserved [6].
与网剧、网游形成文化“新三样”,成为中华文化走出去的创新载体 网络文学何以“圈粉”海外(推进文化自信自强)
Ren Min Ri Bao· 2025-07-30 21:57
Core Insights - The article discusses the maturation of the overseas expansion of Chinese online literature, highlighting the success of the IP "Full-Time Master" and its various adaptations across different media [1][2][3] Industry Overview - The global co-creation of IP is a new phase for Chinese online literature, transitioning from content and model export to a collaborative international approach [2][3] - As of the end of 2024, the platform Qidian International has launched approximately 6,800 translated works and nurtured 460,000 overseas authors, with nearly 300 million cumulative users across over 200 countries and regions [2] Success Stories - "Full-Time Master," a web novel that began serialization in 2011, has achieved significant global reach, with its adaptations including an animated series with over 2.5 billion views and a film released in nine countries [1] - The novel's Japanese version has over 30 million downloads, and the English version has surpassed 130 million overseas reads [1] Cultural Impact - The emotional core of online literature resonates universally, allowing it to attract overseas readers despite cultural differences [3][4] - The incorporation of traditional Chinese culture in adaptations has enhanced the appeal of these works to international audiences [4][5] Translation and Adaptation Challenges - Translation is crucial for the overseas success of online literature, requiring an understanding of local audience preferences and the establishment of a comprehensive terminology database [4] - Authors are encouraged to focus on storytelling and emotional expression, which are fundamental to engaging with global readers [4]
网络文学产业活力迸发
Jing Ji Ri Bao· 2025-07-26 22:26
Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]
出海速递 | 一日连投三家机器人企业,京东回应/中信证券:出海依旧是强劲的业绩超预期线索之一
3 6 Ke· 2025-07-21 11:31
Group 1 - The core focus of the article is on the competition between JD.com and Meituan in the field of embodied intelligence, highlighting their strategic investments and future directions [2][3]. - JD.com has made significant investments in the robotics sector, including a recent round of funding for Qianxun Intelligent and other robotics companies, indicating a strong commitment to embodied intelligence technology [3][9]. - The article discusses the broader implications of these investments for the supply chain and technology innovation ecosystem, suggesting that JD.com aims to leverage both internal innovations and external investments to enhance its capabilities [9]. Group 2 - The article mentions the rapid growth of the Iraqi market for energy storage, positioning it as a battleground for leading manufacturers, similar to South Africa's market dynamics [6]. - It highlights the increasing trend of Chinese companies expanding overseas, with a focus on the performance of major players in the A-share market and their potential for growth through international ventures [10]. - The report indicates that the export value of Fujian Province to the EU has surpassed 100 billion yuan for the first time, reflecting a significant increase in trade relations [11].
2024年网络文学出海市场规模超50亿元 培育海外网络作家46万名
news flash· 2025-07-21 03:33
Core Insights - The overseas market size for online literature from China is expected to exceed 5 billion yuan in 2024 [1] - The number of overseas online writers cultivated is projected to reach 460,000 [1] - The overseas user base is anticipated to surpass 350 million, covering over 200 countries and regions globally [1]
2024年中国网络文学市场营收规模达495.50亿元 增长势头强劲
Xin Hua She· 2025-07-17 14:04
Core Insights - The 2024 Chinese online literature market is projected to reach a revenue scale of 49.55 billion yuan, reflecting a year-on-year growth of 29.37%, indicating strong resilience and broad market prospects [1][3]. Market Overview - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach 42.1 million, an increase of over 4.2 million works compared to 2023 [3]. - The user base for Chinese online literature is anticipated to grow to 638 million, representing a year-on-year increase of 16% [3]. Industry Characteristics - The development of Chinese online literature in 2024 is characterized by three main features: 1. Online literature has become a representative form of new mass art [3]. 2. New business models are promoting the development of a diversified value system within the industry [3]. 3. The integration of online literature with micro-short dramas is opening new pathways for industry transformation [3]. IP Adaptation and Content Development - The number of IP adaptations from online literature is projected to reach 83,250 works, marking a year-on-year growth of 14.55% [3]. - The report indicates that after a period of explosive growth, the IP adaptation sector is transitioning to a more rational development phase, with a focus on high-quality content and refined copyright management [3]. International Market Expansion - The overseas market revenue for Chinese online literature is expected to reach 4.815 billion yuan in 2024, showing a year-on-year growth of 10.68% [4]. - The total number of "going abroad" works from Chinese online literature, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [4]. - Southeast Asia has ranked as the top region for Chinese online literature exports for two consecutive years [4].
去年我国网络文学IP改编量83250部,同比增长14.55%
Xin Jing Bao· 2025-07-17 08:28
Group 1 - The core viewpoint of the article highlights the significant growth and development of China's online literature market, with a projected revenue of 495.50 billion yuan in 2024, representing a year-on-year increase of 29.37% [1] - The total number of online literature works is expected to reach 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023, marking an 11.19% growth [1] - The number of online literature IP adaptations is projected to be 83,250, reflecting a year-on-year growth of 14.55% [1] - The overseas market revenue for online literature is estimated at 4.815 billion yuan, with a year-on-year increase of 10.68%, and the total number of online literature works available overseas is approximately 750,900, showing a growth of 7.92% [1] - By the end of 2024, the number of authors on online literature platforms is expected to reach approximately 30.31 million, a growth of 3.44%, while the user base is projected to hit 638 million, a 16% increase, indicating a shift towards user and consumption-driven growth [1] Group 2 - The conference featured keynote speeches from industry leaders, including Jiang Shengnan, who discussed the historical narrative of online literature and its role in cultural transmission, and Xie Lanfang from Yuewen Group, who highlighted the importance of IP development in driving consumer growth [2] - The event showcased various new business models and technologies in the online literature sector, including AI-assisted creation tools and immersive experiences, demonstrating the integration of technology and industry [2] - The conference included multiple sub-forums and activities focused on creation, technology empowerment, copyright protection, and youth engagement, indicating a comprehensive approach to industry development [3]
中国网络文学海外“破圈”
Ren Min Ri Bao Hai Wai Ban· 2025-06-25 22:21
Core Insights - Chinese online literature has become a global cultural phenomenon, with 200 million overseas active users, 120,000 new local authors, and 500,000 new local creative works [1] Group 1: Industry Trends - The "going global" aspect of online literature has emerged as a significant highlight of Chinese culture's international outreach, with notable works being recognized and archived in prestigious overseas libraries [1] - The industry is transitioning from mere content output to building a global IP ecosystem, with adaptations of online literature gaining traction on major overseas streaming platforms [2] - The popularity of Chinese online literature IP adaptations, such as "With Phoenix" and "Celebrating the Remaining Years 2," has sparked a new wave of interest in Chinese aesthetics abroad [2] Group 2: Recognition and Awards - The 2024 annual list released by the China Writers Association includes 30 online literature works and 10 new authors, showcasing a significant enhancement in the quality and structure of online literature [3] - The list highlights four key characteristics: increased awareness of quality in novel creation, the booming trend of IP adaptations, improved overseas dissemination efficiency aided by AI, and a proactive approach from young authors towards narrative innovation [3] - The inclusion of works like "Princess Chang" and "Dragon's Call: Infinite Evolution!" in the overseas dissemination list reflects the resonance of Chinese narratives with global readers [3] Group 3: Cultural Exchange - The "穿书" (穿越书) narrative style, where protagonists traverse into the story, has intrigued overseas readers, showcasing the innovative storytelling of Chinese authors [3] - The influence of classical Chinese literature and cultural elements in contemporary works enhances the appeal of Chinese online literature in the global market [3] - The digital archiving of 30 works in national libraries promotes the mainstreaming and quality enhancement of online literature [4]
从文字到全球性IP产业链 网文出海蝶变
Shang Hai Zheng Quan Bao· 2025-06-24 18:12
Core Insights - The article highlights the growing influence of Chinese online literature on global culture, with increasing participation from overseas authors inspired by Chinese works [1][2][3] - WebNovel, a platform under the Chinese company Yuewen Group, has become a leading channel for the international dissemination of Chinese literature, with significant growth in both translated and original works [2][6] Group 1: Growth of Online Literature - As of the end of 2024, WebNovel is expected to have nearly 300 million overseas users and 700,000 original works, with 460,000 overseas authors [1][2] - The platform has launched 6,800 translated Chinese online literature works and 700,000 original works, covering over 200 countries and regions [2] Group 2: Cultural Exchange and Influence - The rise of overseas authors creating works influenced by Chinese culture signifies a new wave of globalization in online literature [3] - Readers are increasingly exposed to Chinese traditional culture through online literature, with over 150,000 mentions of "China" in reader comments in 2022 [4] Group 3: IP Development and Commercialization - The article emphasizes the commercial potential of IP development, with nearly 70% of past WSA award-winning works undergoing IP development across various media [7] - The success of adaptations like "Celebrating the Years 2" on platforms like Disney+ indicates the growing global appeal of Chinese IP [6] Group 4: Technological Advancements - The integration of AI technology in translation has significantly enhanced the efficiency and quality of translating Chinese online literature, with AI-translated works accounting for 47% of total Chinese translations in 2024 [9][11] - The use of AI has reduced translation costs by 90% and increased the acceptance of translated works among overseas readers [11] Group 5: Strategic Collaborations - Yuewen Group has formed strategic partnerships, such as with Japan's CCC Group, to enhance IP co-creation and innovation, aiming to introduce Chinese IP to the Japanese market [8]
中国网络文学2024年海外活跃用户约2亿人
Zhong Guo Xin Wen Wang· 2025-06-17 16:36
Group 1 - The user base of Chinese online literature has reached 575 million, with approximately 200 million active users overseas, representing 51.9% of the total internet users in China [1][2] - The core reading demographic is aged between 26 to 45 years, accounting for about 50% of all readers, while the "post-2000" generation constitutes nearly 25% of the readership, driving growth [1] - The "silver-haired" demographic, aged 60 and above, has expanded significantly, now making up over 10% of the reading population, influencing the themes and content of online literature [1] Group 2 - In 2024, there were approximately 30,000 new adaptations authorized for various types of intellectual property (IP), indicating a vibrant downstream industry [1] - The emergence of the "Z generation" as a significant force in online literature creation is highlighted, with 2.8 million new registered authors and 350,000 new signed authors, nearly four-fifths of whom are from this generation [1] - Chinese online literature is transitioning from mere content output to building a global IP ecosystem, with notable works being included in prestigious institutions and achieving global distribution [2]