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网络文学IP改编
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我国网络文学市场营收规模达495.5亿元
Bei Jing Wan Bao· 2025-07-18 07:12
Group 1 - The core viewpoint of the article highlights the significant growth and development of China's online literature market, with a projected revenue of 49.55 billion yuan in 2024, representing a year-on-year increase of 29.37% [1] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [1] - The adaptation of online literature IPs is projected to be 83,250 works, showing a year-on-year growth of 14.55% [1] - The overseas market revenue for online literature is estimated at 4.815 billion yuan, with a growth rate of 10.68% [1] - The total number of authors on online literature platforms is approximately 30.31 million, reflecting a growth of 3.44% [1] - The user base for online literature is expected to reach 638 million, a historical high with a growth of 16% [1] Group 2 - The conference featured keynote speeches from industry leaders, discussing topics such as the historical narrative of online literature and its role in cultural transmission [2] - The event showcased various new business models and technologies in the "online literature+" sector, including AI-assisted creation tools and VR applications [3] - A creative field trip was organized for over 40 online literature writers to explore cultural landmarks and technological advancements in Beijing, enriching their creative inspiration [4][5][6]
2024年中国网络文学市场营收规模达495.50亿元 增长势头强劲
Xin Hua She· 2025-07-17 14:04
Core Insights - The 2024 Chinese online literature market is projected to reach a revenue scale of 49.55 billion yuan, reflecting a year-on-year growth of 29.37%, indicating strong resilience and broad market prospects [1][3]. Market Overview - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach 42.1 million, an increase of over 4.2 million works compared to 2023 [3]. - The user base for Chinese online literature is anticipated to grow to 638 million, representing a year-on-year increase of 16% [3]. Industry Characteristics - The development of Chinese online literature in 2024 is characterized by three main features: 1. Online literature has become a representative form of new mass art [3]. 2. New business models are promoting the development of a diversified value system within the industry [3]. 3. The integration of online literature with micro-short dramas is opening new pathways for industry transformation [3]. IP Adaptation and Content Development - The number of IP adaptations from online literature is projected to reach 83,250 works, marking a year-on-year growth of 14.55% [3]. - The report indicates that after a period of explosive growth, the IP adaptation sector is transitioning to a more rational development phase, with a focus on high-quality content and refined copyright management [3]. International Market Expansion - The overseas market revenue for Chinese online literature is expected to reach 4.815 billion yuan in 2024, showing a year-on-year growth of 10.68% [4]. - The total number of "going abroad" works from Chinese online literature, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [4]. - Southeast Asia has ranked as the top region for Chinese online literature exports for two consecutive years [4].
超半数中国网民热衷追网文,网文市场规模再创新高
Jing Ji Guan Cha Wang· 2025-05-13 01:57
Core Insights - The report from the Chinese Academy of Social Sciences indicates that by the end of 2024, the market size for online literature reading in China will reach 43.06 billion, with a year-on-year growth of 6.8%, while the online literature IP market will significantly increase to 298.56 billion, growing by 14.6% [1] Group 1: Market Growth - The online literature user base has reached 575 million, reflecting a year-on-year increase of 10.58%, indicating that over half of Chinese internet users are engaged in online literature [1] - The number of online literature authors has surpassed 31.19 million, with the total number of works reaching 41.65 million, showcasing a vibrant creative ecosystem [1] Group 2: Content Trends - In 2024, there is a notable rise in online literature works focusing on realistic themes and traditional Chinese culture, with over 300,000 authors participating in the realistic theme writing competition [2] - Popular tags such as "reading non-heritage" highlight the integration of traditional culture into modern narratives, exemplified by award-winning works that incorporate numerous intangible cultural heritage elements [2] Group 3: IP Development - The online literature IP adaptation market has seen significant success, with adaptations like "Celebrating the Year" Season 2 achieving over 100 million average views per episode, driving a 38-fold increase in original book readership [2] - The synergy between books, films, comics, and games is deepening, enhancing user experience and stimulating consumer enthusiasm [2] Group 4: International Expansion - The overseas market for online literature is projected to exceed 5 billion, with 460,000 overseas authors and over 350 million users across more than 200 countries [3] - The Japanese market has experienced a remarkable user growth of 180%, becoming the fastest-growing market for global users [3] - AI translation technology has facilitated a significant increase in the number of Chinese online literature works translated into Spanish, with a year-on-year growth of 227% [3]
报告:2024年中国网文IP改编市场规模2985.6亿元
Huan Qiu Wang Zi Xun· 2025-05-09 13:19
Group 1 - The core viewpoint of the report indicates that the market size of China's online literature IP adaptation is expected to reach 298.56 billion yuan in 2024, representing a year-on-year growth of 14.61% [1][3] - The reading market size for online literature in China is projected to reach 43.06 billion yuan by the end of 2024, with a year-on-year increase of 6.8% [3] - The number of online literature authors has surpassed 30 million for the first time, reaching 31.198 million, while the total number of online literary works has reached 41.651 million [3] Group 2 - The report highlights that the adaptation of online literature IP has led to significant viewership, with titles like "Qing Yu Nian Season 2" and "Yu Feng Xing" ranking among the top three in annual viewership [5] - The "Guzi economy" is identified as a key driver for the rapid development of online literature and its downstream industries, including animation and gaming [5] - AI translation technology is facilitating the overseas expansion of online literature, with over 3,200 new AI-translated works added in 2024, accounting for nearly half of the total Chinese translated works [5] Group 3 - The overseas market for online literature is projected to exceed 5 billion yuan in 2024, with 460,000 overseas online writers and over 350 million overseas users [7] - Japan has shown a remarkable growth rate of 180%, becoming the fastest-growing emerging market for online literature users [7] - The report notes that the translation of Chinese online literature into Spanish has increased by 227%, with significant breakthroughs in German, French, and Portuguese translations as well [5][7]