Core Insights - The eighth "Internet Literature+" conference was held in Beijing, focusing on the opportunities and trends in short story creation and its derivative development [1] - Short stories are gaining traction in the market, with a significant increase in the number of works and authors contributing to this genre [1] Industry Overview - The market for short stories has seen a year-on-year increase, with the "2024 China Internet Literature Blue Book" reporting an addition of 2 million new works in the past year [1] - Salted Story has over 14.2 million monthly subscribers, more than 1 million contributing authors, and over 200,000 signed works, generating over 1 billion yuan in revenue for creators [1] Content Adaptation and Collaboration - Salted Story has become a source for content adaptation in industries such as film, publishing, and animation, with hundreds of IPs sold for film rights and over 5,000 IPs turned into audio dramas [3] - The company has collaborated with Tianyi Film to produce hit short dramas and plans to continue developing adaptations of its works [3] - A new copyright trading center, "Yanzhen Pavilion," has been launched to facilitate quick access to adaptations, with thousands of works already stored [3]

作者 | 周琳 主编 | 苏淮 从2023年开始，上市的影视、院线公司在投资者问答平台都免不了回答一个问题：公司有没有布局短剧 业务？能不能贡献营收？ 微短剧的火越烧越旺，明明被吐槽是下沉专属的"奶头乐"，但架不住"日充千万"的收益神话频频搅动市 场敏感的神经，影、剧、文三界的"老炮儿"全被拉到了赛场，只要旗下业务有一点沾边，就逃不过投资 者的灵魂拷问。 但在长剧集和电影上的优秀战绩，未必能延续到短剧领域。从目前短剧行业的格局来看，"正规军"中能 称为头部的选手寥寥，市场多是被一些MCN机构、直播平台以及成立不久的新公司占据。 源媒汇研究了目前头部的影视公司、网文平台在短剧领域的布局和发展情况，总的来讲，"正规军"对这 场战役还是较为谨慎的。尤其是上市公司，基本都停留在"有准备"的层面，已有项目落地的并不多。目 前表现较为亮眼的是柠萌影视（09858.HK)）和华策影视（300133.SZ）。 从短剧业务切入的难易程度到公司的市占率目标，再到微短剧的团队搭建情况和能力建设周期，机构对 于短剧这个资本市场热点抱有极大热情。 华策影视在此次问答中表示，公司从2022年开始关注并研究微短剧市场，从2023年6月开始 ...