沙特GameTok市场总监陈韵羽则聚焦中东市场，指出目前中东市场急缺游戏内容，是游戏爆款输出 与新平台崛起的黄金窗口，呼吁中国游戏出海中东。 如何把中国优秀文化作品塑造成出海更出彩的新时代文化产品？下一个"黑神话·悟空"、泡泡玛特 正在崛起？10月19日，作为第十九届杭州文化创意产业博览会的重要配套活动，"中国创造—— 2025CIC文化品牌出海交流会"在LOFT49・杭实创意中心举办。 本次交流会上午场以"'链'动未来——文化'新三样'出海新航路"为主题，聚焦以网文、网剧、网游 为代表的文化"新三样"出海，围绕内容创作、版权合作、跨境运营、本土化策略等关键议题，深入探讨 其国际化发展的实践路径与创新模式。 泰国暹罗电影节执行总监苏卡塞姆·索拉查布米·赫努巴克迪以泰国电影市场为切入点，分享泰国在 影视相关行业提供极具竞争力的现金激励，并组织企业参与多个国际电影节和影视活动，助力推广亚洲 影视内容，欢迎中国影视公司前往泰国进行电影制作及行业交流。 本届文博会，巴西外贸商会联合会受邀来杭，并首次独立成馆参展。当天下午，巴西新征程商务中 心总经理、联合创始人罗德里戈·德萨带来了《社会责任作为文化品牌进入巴西的门户》 ...

Core Insights - The current state of Chinese drama creation is caught between the "loving female" and "abusive female" narratives, leading to a lack of engaging content [1][3] - The success of the drama "灼灼韶华" highlights a return to melodramatic storytelling, contrasting with the more nuanced narratives that audiences desire [3][4] - The rise of "loving female" narratives in internet literature reflects a shift in creative standards, but often results in superficial storytelling that fails to resonate deeply with viewers [4][8] Group 1: Trends in Chinese Drama - The "loving female" narrative has become a standard in recent productions, but often lacks the complexity and conflict that audiences seek [4][5] - The success of "灼灼韶华" indicates a nostalgic return to traditional melodrama, which may not be a sustainable model for future productions [3][4] - The dichotomy between "loving female" and "abusive female" narratives has led to confusion and inconsistency in audience expectations and content creation [5][6] Group 2: Internet Literature Influence - Internet literature has given rise to a new standard of "loving female" narratives, with notable works that explore female empowerment and complex character development [8][10] - Short-form literature platforms have become effective venues for expressing "loving female" themes, often prioritizing emotional impact over narrative depth [10][13] - The popularity of "loving female" narratives in internet literature contrasts with the challenges faced in adapting these themes into television dramas, leading to a disconnect between audience expectations and actual content [13][14] Group 3: Historical Context and Evolution - Historical figures like 琼瑶 have set precedents for "loving female" narratives that respect and portray female complexity, contrasting with contemporary trends that often simplify characters [15][16] - The evolution of "loving female" narratives reflects broader societal changes and the increasing visibility of female voices in storytelling [19] - The call for more nuanced and respectful portrayals of female characters indicates a growing audience demand for depth and authenticity in storytelling [19]

Group 1 - Chinese dramas, referred to as "C-Drama," are gaining significant popularity in overseas markets, particularly in Southeast Asia and Japan, with millions of posts on social media platforms [1] - The unique storytelling and cultural elements of Chinese dramas, such as "Qing Yu Nian" and "Cang Hai Chuan," resonate with global audiences, providing insights into Chinese culture through well-crafted historical settings and costumes [1] - The production quality of Chinese dramas has improved significantly, with top series investing over 10 million yuan per episode, resulting in cinematic quality that appeals to international viewers [1] Group 2 - The cultural trade from China is projected to reach 1.4 trillion yuan by 2024, showcasing strong competitiveness in the global market [2] - The shift from "one-way output" to "deep co-creation" is essential for cultural exports, exemplified by the Thai adaptation of "Thirty Only: Bangkok Edition," which integrates local elements into the narrative [2] - The development of IP (Intellectual Property) is becoming a focus, moving beyond simple copyright sales to include international collaboration and local cultural integration [2] Group 3 - Digital empowerment is becoming a core variable in future competition, with brands like Pop Mart thriving overseas through digital operations and AI tools facilitating the global reach of web literature [3] - The role of digital platforms in cultural exports is evolving from mere channels to engines of growth, as seen with platforms like TikTok and Reels, which significantly boost the visibility of Chinese cultural content [3] - Embracing change, innovation, and open collaboration is crucial for maintaining a competitive edge in the cultural industry, positioning China as a key player in the global cultural trade landscape [3]

Core Insights - The "Wave Plan" launched by the research institute of Zhituo Finance aims to promote industrial collaboration and technological innovation in the Yangtze River Delta region [1] Industry Highlights - Hefei: Over 70 enterprises in the nuclear fusion energy industry cover the entire industrial chain [1] - Shanghai: Pudong's GOI has mobilized 8.6 billion capital over four years to empower 30,000 enterprises [1] - Nanjing: JD.com establishes a regional headquarters worth 10 billion in Jianye [1] - Hangzhou: Promoting the overseas expansion of "new three" cultural products including online literature, web dramas, and online games [1] - Suzhou: "AI + manufacturing" has nurtured 150 industrial large models over two years [1] - Ningbo: The value added of the intelligent photovoltaic industry chain in Yuyao increased by 133.7% in the first half of the year [1] - Wuxi: Deepening cooperation with FAW Liberation to build an automotive industry ecosystem [1] - Nantong: Delivered the world's largest FLNG device, NGUYA [1] - Changzhou: The riverside green transformation empowers the Eastern Carbon Valley and innovative pharmaceutical valley [1]

Group 1: Cultural Industry and International Expansion - The Zhejiang Provincial Secretary Wang Hao emphasized the importance of promoting cultural exports, particularly in online literature, web series, and online games, referred to as the "new three samples" [1] - The market size for online literature exports is projected to exceed 5 billion RMB in 2024, with overseas users reaching over 350 million [1] - The actual sales revenue of independently developed Chinese games in overseas markets is expected to reach 18.557 billion USD in 2024, marking a year-on-year growth of 13.39% [1] Group 2: Policy Support and Initiatives - The Zhejiang provincial government has outlined measures to support the internationalization of the gaming industry, aiming to cultivate high-quality 3A game projects and create an industry cluster for game exports [2] - The Chinese government has called for the orderly opening of the internet and cultural sectors, aiming to enhance international cultural exchanges and cooperation [2] - The Ministry of Commerce has proposed developing a comprehensive industry chain for game exports, from IP creation to overseas operations [3] Group 3: Economic Growth and Cultural Output - The gaming industry is recognized as a new engine for cultural output and economic growth, with various provinces, including Guangdong, implementing policies to enhance the competitiveness of their gaming industries [3] - The cultural "new three samples" are expected to accelerate their international expansion due to collaborative efforts from multiple stakeholders [3]

Group 1: Marine Economy in Guangdong - Guangdong's marine economy is projected to exceed 2 trillion yuan in 2024, accounting for approximately 1/5 of the national total, marking 30 consecutive years of leading the country [1] - The province is accelerating the construction of 15 national-level marine ranches and maintains the largest scale in marine tourism [1] Group 2: Consumer Goods Recycling Policy - The National Development and Reform Commission will allocate the third batch of funds for consumer goods recycling in July, ensuring the policy is implemented smoothly throughout the year [1] Group 3: Banking Sector Adjustments - Major banks are phasing out medium- to long-term large-denomination certificates of deposit due to reduced interest rate advantages, reflecting a shift in cost control and liquidity management strategies [1] Group 4: Stock Market Trends - The A-share market is showing strength, with major indices rising and the brokerage sector experiencing a significant increase, suggesting a potential bull market [2] - The brokerage index surged by 5.52%, with a cumulative increase of 9.49% over three trading days, indicating strong market sentiment [2] Group 5: Gold Market Dynamics - Despite geopolitical tensions in the Middle East, gold prices have declined, suggesting that current prices have already factored in various influences, with potential for future upward momentum [2] Group 6: Short Drama Development in Online Literature - Leading online literature platforms are expanding their content ecosystems by incorporating short dramas, which are often based on popular web literature IPs, as a strategy to tap into new growth opportunities [3] Group 7: Concert Demand Surge - The demand for concert tickets in Beijing has surged, with many fans struggling to secure tickets for popular events, indicating a strong recovery in the live performance market [3]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has opened, featuring a new artificial intelligence exhibition area with over 60 AI companies participating, showcasing a more comprehensive and innovative range of exhibits [1] Group 1: AI Empowerment in Cultural Industries - AI has significantly empowered the cultural and creative sectors, with Guangdong leading the way, contributing 780.6 billion yuan to cultural and related industries in 2023, maintaining its position as the national leader for 22 consecutive years [1][15] - In 2022, Guangdong's animation output exceeded 60 billion yuan, accounting for one-third of the national total, while music and gaming outputs represented one-fourth and 80% of the national totals, respectively [1] Group 2: AI Applications in Gaming - 62% of game studios have adopted AI technologies, with AI NPCs in games like NetEase's "Nirvana in Fire" evolving to interact more dynamically with players [5][8] - AI technologies such as digital twins and model generation enhance game design, breaking the traditional "cost-efficiency-quality" triangle [10] Group 3: AI in Short Video and Script Creation - AI translation has enabled Guangdong-produced short dramas to reach international audiences, facilitating discussions on cultural themes [12][13] - AI has reduced script creation time by 60% and cut video editing from three days to three hours, streamlining the production process [13] Group 4: Cultural Industry Ecosystem in Guangdong - Guangdong's cultural industry benefits from a rich cultural heritage, a mature industry environment, advanced AI infrastructure, and strong policy support [15][17] - The province boasts over 20,000 online writers, a gaming industry valued over 100 billion yuan, and a thriving short video production base [17]

Core Viewpoint - The short drama industry is rapidly growing, attracting attention from various media companies and investors, despite being perceived as lowbrow content. The market is currently dominated by new entrants and MCN organizations, with established film and television companies cautiously exploring this segment [1][4]. Group 1: Industry Dynamics - The short drama market is experiencing significant interest, with companies like Huace Film & TV and Ningmeng Film & TV making notable strides in this area [1][5]. - Major streaming platforms such as Tencent, iQIYI, and Douyin have already invested in short dramas, indicating a competitive landscape [3]. - The regulatory environment is tightening, with new guidelines requiring platforms to register short dramas, which may impact the content and production strategies of companies [22][23]. Group 2: Company Developments - Huace Film & TV has established multiple production teams and plans to expand its workforce significantly, with five short dramas set to launch by November 2023 [5][6]. - Ningmeng Film & TV reported a revenue of 1.22 billion RMB in 2023, with a net profit of 227 million RMB, marking a year-on-year growth of 28.4% and 60.4% respectively [8][10]. - The short drama segment contributed 32.23 million RMB to Ningmeng's revenue, reflecting a growth of over 1200% [10]. Group 3: Web Literature and Short Dramas - Companies in the web literature sector, such as Zhongwen Online and Yuewen Group, are also entering the short drama market, leveraging their IP for adaptation [14][16]. - Zhongwen Online reported that its IP derivative products, including short dramas, generated significant revenue, with a 94.41% increase year-on-year [14][16]. - Yuewen Group has launched a "Short Drama Star Incubation Plan" to develop its presence in the short drama market, although it has been slower to adapt compared to its competitors [18][19]. Group 4: Market Size and Growth - The micro short drama market in China reached a scale of 37.39 billion RMB in 2023, growing by 267.65% year-on-year, nearing the total box office of films [22]. - The rapid growth of the short drama market has attracted various stakeholders, including government entities and state-owned enterprises, indicating a trend towards higher quality content [22].