智通财经编辑 | 李欣媛 "你的心情 现在好吗/你的脸上 还有微笑吗/你的所得 还那样少吗/你的付出 还那样多吗" 人们一边怀念"经济上行的美"，一边感叹此刻的紧绷与敏感。世界短暂敞开，又在一些权力话语之后迅速收缩，真实的人彼此照面，接着就被证明与较量的 身份焦虑包围。抽象的玩梗成了圈地抱团的语言，娱乐还是冒犯让人无从辨别。 智通财经记者 | 丁欣雨 出自孙悦上个世纪90年代金曲《祝你平安》的这段歌词，临近年底再度浮现于互联网的集体叙事中。只不过，它们不再是简单的问候，而是变成了一组精准 狙击当下人们普遍境遇的"年度诘问"。 2025，人们忙忙碌碌找自己，在言辞的推敲中校准爱自己的最佳姿态，也在和他人的关系中来回折返跑，把"建立主体性"的宣言贯彻了一整年。当"我值得 被爱"被重申，关系的失效就越发被确认，人们退回边界之内，隔离外在的连接，却又茫然于想要做的"自己"不知从何而来。 在不确定的世界里，人们该把希望投向哪里？这一年告诉你：至少不是"吃苦光荣"的父辈，不是炫耀特权的精英。优越感被集火，越来越难相信成功只来自 个人奋斗，无法承受的未来之"重"将人领向微小的治愈，邪修的灵妙，土味的逆袭。 流行文化瞬息万变 ...

Core Insights - The article discusses the emerging trends in the workplace for 2025, focusing on the concepts of "Love Your Old Self" and "Evil Cultivation" as coping mechanisms for young professionals facing workplace pressures and uncertainties [3][8][10]. Group 1: Concepts and Trends - "Love Your Old Self" involves a psychological practice where individuals separate themselves from their current stressors, treating their past selves as a friend who offers understanding and compassion during tough times [4][14]. - "Evil Cultivation" refers to unconventional yet effective methods of addressing life's challenges, such as combining quick meals or balancing indulgence with exercise, reflecting a pragmatic approach to self-care [6][8]. - These concepts are seen as a response to the harsh realities of the job market, where traditional metrics of success are failing, leading individuals to seek internal validation rather than external approval [12][14]. Group 2: Workplace Dynamics - The job market in 2025 is characterized by polarization, with significant disparities in compensation and job security, as highlighted by the contrasting experiences of those receiving substantial year-end bonuses versus the majority facing layoffs and stagnant wages [10][11]. - The shift towards internal validation signifies a broader change in how employees perceive their worth, moving from external recognition to self-acceptance and emotional resilience [14][16]. - The article emphasizes the importance of emotional stability as a core competitive advantage in the evolving workplace, suggesting that high emotional intelligence will be crucial in the AI-driven future [18]. Group 3: Recommendations for Employers - Employers are encouraged to foster psychological safety, allowing employees to express their true selves without fear of judgment, which is more effective than traditional motivational tactics [20][22]. - Providing emotional support and recognition, even in the absence of high financial rewards, is essential for retaining talent and ensuring a motivated workforce [19][20]. - The article advocates for a cultural shift within organizations to accommodate the needs of younger employees, emphasizing respect and understanding as key components of a successful workplace [20][22].

2025年，网友不再迷信精致人设，转而拥抱有瑕疵的活人感；品牌放下高冷姿态，学会用方言和玩梗对话；创作者从一线城市滤镜中抽身，把镜头对准县 城咖啡馆与乡村篮球场…… 这些内容凭借真实、爽感、趣味等魅力，在这一年里吸引了无数网友的注意力。 12月初，《咬文嚼字》发布"2025十大流行语"，其中，"活人感"赫然上榜。 除了是热词、流行语，它背后代表的更是一种创作趋势。 从素颜、老鼠人生活Vlog，到欧若风、恋夏风穿搭的流行，再到话题公园二十分钟的出圈，这些未经设计的瞬间，因松弛、笨拙、不端着，反而传递出强 劲的生命力。 图片源自抖音 甚至连品牌也学会"装人"。雪王、多领国跳魔性舞蹈、奔驰与麦当劳组CP玩梗、各地文旅局长卸下官腔跳起广场舞，皆因"不像广告"而爆火。 今天，「克劳锐」梳理出2025十大热门内容趋势，一起来看看你都关注了哪些热门趋势？ *「克劳锐」近期将带来多篇盘点选题，重温这一年的集体记忆 活人感，"人味"即流量 从头部达人到明星艺人纷纷加入：不仅吸引了@奥黛丽厚本、@锅盖wer等头部创作者合拍，更让檀健次、丁禹兮等明星，甚至TVB视帝也涌入直播间， 集体大跳晚安大小姐》《扫腿舞》等抖音热舞。 图片源 ...

不按常理出牌、不讲"传统武德"，这些看似"离谱"的操作，却招招精准，直击大众的情绪命门。 当下，这套融合了自黑和反差的"新生存法则"，正在批量制造流量奇迹，成为艺人们实现"弯道超车"的新秘籍。 内娱刮起"邪修"风 所谓"邪修"，最初指的是玄幻小说中偏离正统、夸张荒谬的修炼法门。而如今，这个概念被广大网友活学活用，引申为一种脑洞清奇、 不按套路行事，却高效、实用的生活态度。 娱乐圈的逆袭剧本，似乎正在被"邪修"打法改写。 这边，一句"自我介绍一下，我叫白月光"，让"古早偶像"何晟铭成功将陈年旧事转化为流量密码，直播间产品顷刻售罄；那边，"古装丑 男"颜安自嘲"牙缝能开火车"，凭借与助理的"病情式互怼"，单场直播涨粉百万。 简单理解，"邪修"其实就是野路子和不走寻常路的代名词。因为方式不拘一格、画风略显"不正经"，其自带一种"抽象"气质。 有意思的是，这种"邪修"打法，恰恰与娱乐圈的流量逻辑不谋而合。 从叫嚣着"MD最烦装B的人"的那英，到一点就着的"白磷型人格"的黄子韬，再到《再见爱人3》中黑红出圈的麦琳……近年来，越来越多 的艺人凭借这种鲜活的"邪修"人设，意外实现了热度攀升或口碑逆转。 不过，近期要说将"邪 ...

Core Viewpoint - The article discusses the phenomenon of "邪修" (Xie Xiu), which has gained significant traction in Chinese internet culture, particularly among younger audiences, as a way to simplify complex tasks and achieve quick results in cooking, dieting, and self-improvement [5][14][50]. Group 1: Popularity and Cultural Context - The term "邪修" has been trending on social media, with over 450 million views, indicating its widespread appeal and cultural relevance [6][17]. - It represents a shift in how young people approach traditional practices, favoring shortcuts and simplified methods to achieve results in various aspects of life [12][85]. Group 2: Culinary Innovations - "邪修" in cooking involves unconventional methods and ingredients, such as using fruit juices to marinate meat, which challenges traditional culinary practices [23][30]. - The article highlights various bizarre yet popular cooking techniques that have emerged, showcasing creativity and a desire for efficiency among young cooks [18][34]. Group 3: Broader Implications - The "邪修" trend extends beyond cooking to areas like dieting and fashion, where individuals seek quick fixes and shortcuts to achieve desired outcomes [36][40]. - This phenomenon reflects a broader societal trend where young people are increasingly focused on achieving small successes in everyday tasks as a response to larger life pressures and anxieties [89][90]. Group 4: Criticism and Consequences - While "邪修" offers immediate gratification, it also raises concerns about the long-term effectiveness and potential negative consequences of such shortcuts [65][74]. - Critics argue that this trend promotes a culture of impatience and undermines the value of traditional methods and long-term commitment to personal growth [79][96].

起初，#邪修#已长居在热搜榜上多日，人们并没有觉得它有什么特别。 但当这个话题在某书上已超过4.5亿浏览量时，我们才终于意识到了这次热潮的威力。 下到送入嘴里的第一口果汁炖肉，上到用荒诞解构苦难的生活哲学。 各位走火入魔的程度之深，连伏地魔看了都要啧啧称奇。 比如，通过杀人取血和抽魂炼魄等阴毒手段，强行夺取别人的修为，升级自己的功力。这是一种被正统修炼所排斥的捷径，也往往是小说中"邪不压正"的最 终原因。 但在现代语境下，邪修已成为小红书流行文化中的一个标签。 在热榜上，这个词的解释是："把复杂的事情简单化，这就是它的魅力所在。" 如果你是仙侠小说的爱好者，想必对"邪修"这个词不太陌生。 用Reddit用户总结的概念来说，它指的是那些违背传统修炼之道，修习黑暗和禁忌力量的提升方式。 "万物皆可邪修"，这句话可不是闹着玩的。邪修现在在中文互联网有多流行，你扫一眼各路媒体就能明白了。 邪修的目的是让做饭的门槛降至最低。除了省略做饭步骤，还能同时保护人房安全，一修双得。如今黑魔法正处泛滥之时，这也让"民以食为天"这句箴言又 多了一层新的理解。 就比如，饮料做饭。 经常做饭的人都知道，果酸和乳酸都可以达到软化肉质的效 ...

Group 1 - The article discusses the growing importance of emotions in understanding societal conditions, suggesting that emotions often reveal the true state of a time more effectively than hard data like GDP or employment rates [1][2] - It highlights a trend where monthly selections of trending words or phenomena are used to capture the real situations of young people and their interpretations of contemporary life [2] Group 2 - The article describes a fierce competition among major food delivery platforms like Meituan, JD, and Taobao, characterized as one of the largest subsidy wars in China's internet history, with promotions like "0 yuan purchase" [3][4] - It notes that while consumers benefit from low prices, the intense competition leads to negative consequences for merchants and delivery workers, resulting in a cycle of cost-cutting and declining quality [4][5] Group 3 - The phenomenon of "delivery addiction" is explored, where more office workers are taking up food delivery as a side job, initially for fitness and income, but increasingly for the sense of control and fulfillment it provides [6][8] - The article points out a shift in perception of delivery workers, who are now sharing their experiences on social media, breaking away from the traditional narrative of victimhood [8] Group 4 - The article introduces the concept of "Earth Online," likening life to a large online game, reflecting a humorous yet critical view of the absurdities and helplessness felt by young people in their daily lives [9] - It discusses the emergence of "evil cultivation" as a strategy among young people, who are increasingly skeptical of traditional paths to success and are seeking alternative, often unconventional methods to achieve their goals [12][14] Group 5 - The article addresses the ongoing societal issues related to sexual repression, highlighted by recent violent incidents, indicating a culture of violence stemming from unaddressed psychological issues [18][20] - It emphasizes that a society unable to openly discuss sexuality will not eliminate sexual issues but will instead perpetuate cycles of shame and violence [21] Group 6 - The introduction of a nationwide child-rearing subsidy in China is noted, providing 3,600 yuan annually for each child under three, marking a significant step in government support for families [23] - Despite this financial support, many young people remain reluctant to have children, citing systemic societal issues and personal circumstances as barriers to parenthood [23] Group 7 - The article reflects on the nostalgia for the economic upturn period, contrasting it with current challenges, while acknowledging that the past also had its share of social issues, particularly regarding discrimination against women and marginalized groups [25]

Core Insights - The article discusses the rise of "Xie Xiu," a term derived from fantasy and online culture, which refers to unconventional and sometimes absurd methods to achieve goals efficiently [3][4][19] - "Xie Xiu" reflects a creative resistance to life's uncertainties, allowing young people to navigate challenges with innovative yet low-pressure approaches [9][15][38] Group 1: Definition and Popularity - "Xie Xiu" originated from the concept of practicing unorthodox methods in fantasy literature, now applied to everyday life for achieving various goals [3][4] - The methods associated with "Xie Xiu" have gained popularity due to their effectiveness, as evidenced by user testimonials and shared experiences online [4][13] Group 2: Psychological and Social Aspects - "Xie Xiu" serves as a coping mechanism for young people facing overwhelming pressures and uncertainties in life, providing a sense of agency and control [15][19][46] - The phenomenon fosters social connections among users, creating a shared experience that enhances community engagement and interaction [13][21] Group 3: Practical Applications - Examples of "Xie Xiu" include simplified cooking methods, alternative learning techniques, and creative approaches to fitness and social skills, all aimed at reducing effort while maintaining progress [11][16][17] - The flexibility of "Xie Xiu" allows individuals to redefine success and efficiency, focusing on personal experience and enjoyment rather than strict adherence to traditional methods [20][24] Group 4: Cultural Commentary - The rise of "Xie Xiu" reflects a broader cultural shift away from rigid structures and expectations, as individuals seek personalized paths in an unpredictable world [38][40] - It embodies a form of tactical self-expression, where individuals navigate societal norms and expectations creatively, finding meaning in the process rather than just the outcome [29][32]