法国思想家让·波德里亚说："我是谁？我不清楚。我是我自己的拟像吧。"身处数字时代的我们，正在 经历着从"消费社会"到"拟像"时代的重大转变。我们越来越生活在被定制的信息景观中，真相变得越来 越不重要，往往在与流量的博弈中败下阵来。真实与虚拟、现实与想象之间的界限越来越模糊，边界正 在"内爆"。波德里亚的经典著作《拟像与拟真》，精准地预见了我们这个数字时代的文化景观。 2026年1月18日，同济大学人文学院张生教授、华东师范大学国际汉语文化学院卓悦教授，以及《拟像 与拟真》译者王睿琦在上海图书馆东馆7楼阅读推广区，与读者一同解读思想经典《拟像与拟真》，共 同探讨"拟像"大爆炸之际的生存困惑，剖析如何在数字时代保持清醒的批判意识，思考技术、媒介与人 类未来的复杂关系。 以下为本次对谈的文字回顾精华版，完整版直播回放可在上海图书馆视频号观看。 波德里亚：其思其人 王睿琦：波德里亚被翻译引进到中国已经很长时间了，但是《拟像与拟真》这本书长久以来是没有简体 中译本的。中国台湾地区有一个繁体中译本，但是相对不是那么容易读懂。所以我接手翻译这本书是很 高兴的。这本书在波德里亚的思想体系中是一个比较重要的作品。 波德里亚19 ...

Core Viewpoint - The discussion revolves around Jean Baudrillard's concepts of "simulacra" and "simulation," emphasizing their relevance in today's AI and social media-dominated world, as well as the implications for understanding reality and representation in contemporary society [1]. Group 1: Importance of Baudrillard's Work - Baudrillard's book "Simulacra and Simulation" is pivotal in his intellectual journey, marking a shift from earlier concepts of "symbolic political economy" to a focus on "simulacra" and "simulation" [4]. - The book is part of Baudrillard's "simulacra trilogy," which includes "Symbolic Exchange and Death" and "The Seduction," exploring the nature of reality and representation [4]. - The recent publication of the simplified Chinese version of "Simulacra and Simulation" has reignited interest in Baudrillard's theories, particularly in relation to cultural phenomena like "The Matrix" and Disneyland [1][4]. Group 2: Personal Engagement with Baudrillard's Ideas - Various scholars shared their personal journeys in engaging with Baudrillard's work, highlighting its influence on their academic pursuits and understanding of postmodernism [3][5][9]. - The impact of Baudrillard's theories on contemporary media studies is significant, as they challenge traditional notions of representation and reality [12][13]. Group 3: The Concept of "Simulacra" - The term "simulacra" has evolved from a negative connotation in Platonic philosophy to a critical concept in contemporary French thought, with implications for understanding media and reality [10][11]. - Baudrillard's "simulacra" is more of a sociological concept, critiquing the self-referential nature of images and symbols in modern society, particularly in the context of media technology [11]. Group 4: Media and Reality - Baudrillard's theory disrupts traditional media representations, suggesting that media no longer merely reflects reality but actively constructs it, leading to a "hyperreal" experience [12][13]. - The implications of this theory extend to contemporary issues such as algorithmic control and the nature of truth in media representations, particularly in the digital age [13][20]. Group 5: Cultural Representations of Simulacra - The discussion includes cultural examples like "The Matrix," which visually represents Baudrillard's theories of hyperreality and the nature of simulated experiences [16][17]. - Disneyland is presented as a quintessential example of simulacra, where the constructed environment obscures the reality of American life, serving as a metaphor for broader societal illusions [19][20].