迪士尼乐园

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新城市志|乐园经济竞争日趋白热化,谁是“赢家”
Xin Lang Cai Jing· 2025-07-12 05:51
Core Insights - The opening of Shanghai LEGO Land marks the third major global theme park in China, following Shanghai Disneyland and Beijing Universal Studios, further solidifying Shanghai's status as the "first city" for theme parks in the country [1][3][5] Theme Park Market Dynamics - The competition in China's theme park market is intensifying, with LEGO Land being the largest in the world and featuring unique attractions that blend LEGO's brand with Chinese cultural elements [3][4] - Shanghai LEGO Land is strategically located to connect various regional attractions, enhancing the overall tourism experience and economic impact in the area [4][8] Economic Impact - The establishment of large theme parks like LEGO Land is expected to significantly boost local economies, with projections indicating that every 1 yuan of revenue from theme parks can generate 3.8 yuan for the city [11] - Historical data shows that Shanghai Disneyland contributed an average of 0.13% to the city's GDP through fixed asset investment and 0.21% through consumer spending from 2016 to 2019 [5] Future Developments - Shanghai continues to attract new theme park projects, including the upcoming Peppa Pig theme park and an immersive sci-fi park, indicating a growing trend in the region's theme park landscape [7][10] - The overall theme park market in China is projected to grow significantly, with estimates suggesting a market size exceeding 150 billion yuan by 2025 and potentially reaching 300 billion yuan by 2030 [11]
解码暑期文旅消费:“文旅+”延长消费链 “质价比”俘获游客心
Sou Hu Cai Jing· 2025-07-11 06:21
ri 8 | 纵使仲夏炎热,暑期文旅市场热度却有增无减。暑假是一年之中最长的旅游旺季,也是观察旅游业供需变化的窗口。纵观今年暑假演出赛事、主题公园以及 避暑游、邮轮游等的旅游供给,产品丰富多样,玩法层出不穷。一系列新供给一方面反映出文旅融合趋势下,行业边界不断延展,"文旅+""+文旅"的消费 潜力无穷,另一方面也体现了消费心理的转变,从追求以性能为导向的"性价比"到看重以品质为导向的"质价比"。 赛事演出"火" :票根经济撬动暑期消费 近期,除了常规避暑游、研学游,"跟着赛事去旅行""跟着演出去旅行"等旅游方式兴起,票根经济有效串联文旅、商业、交通等多元场景,正在成为撬动暑 期消费的新支点。 "苏超"(即"江苏省城市足球联赛")之火从赛场燃至场外。前不久,球迷凭入场券可在江苏各地享景区、住宿、餐饮等优惠活 动的消息不胫而走,球迷消 费热情被点燃,江苏夜间消费、异地消费增势明显。 张晋 摄 - - - �过线 �ussel 2025江苏福行江苏省城市足球联赛 3 : 苏州队 下半场 83:54 扬州队 P THE WORLD "一张票玩转一座城",已然有效释放文旅消费多元场景的潜能。一方面,赛事、演出、展览、电 ...
上海乐高乐园,黄牛都不愿炒
36氪· 2025-07-07 14:03
以下文章来源于时代财经APP ,作者林心林 时代财经APP . 聚焦于企业财经新闻,互联网新闻信息服务许可证编号:44120230006 暑期主题乐园的混战, 才刚掀开一角。 文 | 林心林 编辑 | 黎倩 来源| 时代财经APP(ID:tf-app) 封面来源 | IC photo 2025年暑运大幕拉开。 以亲子家庭为核心客群的主题乐园战场,早已硝烟弥漫。今年暑期,不仅老牌乐园争相追逐,一批酝酿已久的新建主题乐园也密集登场。 7月5日,上海乐高乐园度假区正式开园运营,这是号称全球最大的一座乐高乐园,也是中国首个落地的乐高乐园。 同日,广州本土老牌乐园星纪世界・南湖乐园在改造升级后焕新开园。此前的6月底,静寂10年的青岛东方伊甸园终于面世。据时代财经不完全统计,今年6 至8月,国内至少共有8家主题乐园开业或焕新升级迎客。 多个大型项目上新背后,中国主题乐园加速抢滩"快乐经济"。 上海乐高正式开园: 高峰票价549元、鲜有黄牛"现身" 在内测以及试运营近一个月后,中国首家乐高乐园正式开启运营。 上海乐高乐园坐落于上海市金山区枫泾镇,园内拥有奇趣积木城、乐高城市等八大主题区,75个互动骑乘设施、表演和玩乐景点, ...
亚洲最贵乐园,吓退上海中产
36氪· 2025-07-06 23:58
以下文章来源于盐财经 ,作者莫奈 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 亚洲最贵乐园, 要坐"冷板凳"? 十余名游客被挂在半空中/图源:广州日报 今天的乐高,已经站稳世界第一玩具品牌的脚跟,而这家公司所贩售的一直是一门神奇的生意。它的消费群体既有爱拼积木的小朋友,又有一群庞大的 ADOL(Adult of the Lego,沉迷乐高的成年人);二级市场里,乐高绝版套装的收益率超过了富时100指数和黄金,创造了一套"玩具经济学"。 乐高一度因有所谓升值、保值作用,而被视为"理财产品",但今天,市场发生的转变,令乐高开始变得很着急。据媒体报道,乐高在7月1日发售的新品"无 牙仔"积木,淘宝官方旗舰店售价629元,但在二手平台上,不少卖家正以低于官方售价约200元的价格出售该新品。那是因为有玩家称,今年以来他们都转 战Labubu了。 五年前,在迪士尼、环球影城等国际IP纷纷抢滩内地市场后,如今,乐高决定在中国先后开设三座主题乐园。尽管世界上第一座乐高乐园在57年前就已经建 立,但是,它在乐高集团的地位起起伏伏,一度被部分出售给英国默林娱乐集团。 这个重资产的主题乐园生意正在被重估,但结果可 ...
上海乐高乐园,黄牛都不愿炒
凤凰网财经· 2025-07-06 12:39
时代财经APP . 聚焦于企业财经新闻,互联网新闻信息服务许可证编号:44120230006 来源|时代财经APP 作者|林心林 编辑|黎倩 2025年暑运大幕拉开。 以亲子家庭为核心客群的主题乐园战场,早已硝烟弥漫。今年暑期,不仅老牌乐园争相追逐,一批 酝酿已久的新建主题乐园也密集登场。 7月5日,上海乐高乐园度假区正式开园运营,这是号称全球最大的一座乐高乐园,也是中国首个落 地的乐高乐园。 同日,广州本土老牌乐园星纪世界・南湖乐园在改造升级后焕新开园。此前的6月底,静寂10年的 青岛东方伊甸园终于面世。据时代财经不完全统计,今年6至8月,国内至少共有8家主题乐园开业 或焕新升级迎客。 多个大型项目上新背后,中国主题乐园加速抢滩"快乐经济"。 以下文章来源于时代财经APP ,作者林心林 01 上海乐高正式开园:高峰票价549元、鲜有黄牛"现身" 在内测以及试运营近一个月后,中国首家乐高乐园正式开启运营。 上海乐高乐园坐落于上海市金山区枫泾镇,园内拥有奇趣积木城、乐高城市等八大主题区,75个互 动骑乘设施、表演和玩乐景点,以及由超8500万块乐高积木拼搭的数千个乐高模型。 7月5日上午九点多,游客已在上海乐高 ...
银发经济新蓝海:当60后70后成为“有钱有闲”消费新贵,日本新象
Sou Hu Cai Jing· 2025-06-30 00:07
Core Insights - China is entering an aging society, contrasting the anxiety of the 35-year-old workforce with a rigid perception of "young people" and "moms" in the consumer market, while Japan's "silver economy" offers a vibrant model of active elderly consumers reshaping business logic [2] Group 1: Japanese Silver Economy - In Japan, active elderly individuals are prevalent, with 30% of visitors to Tokyo Disneyland being over 40, showcasing a shift from the stereotype of elderly people to a more dynamic image [4] - Tokyo Disneyland has successfully transformed into a destination that captures the emotional needs of older adults, leveraging nostalgia and a relaxed atmosphere to attract this demographic [4] - KRPS, a Japanese fitness company, operates 2,000 gyms tailored for middle-aged women, emphasizing social opportunities and a non-intrusive environment, which aligns with Japanese cultural values [5] Group 2: Chinese Market Potential - The 60-75 age group in China mirrors Japan's current silver population, possessing wealth and time but often overlooked by the market, indicating a significant untapped potential [8] - Chinese entrepreneurs are beginning to explore the silver market, but existing models are often unrefined and lack regulation, posing challenges compared to Japan's established social security systems [10] - The 60-75 age group in China rejects the "elderly" label, demonstrating a willingness to embrace new brands and experiences, similar to their Japanese counterparts [12] Group 3: Key Consumer Needs - Businesses targeting the silver demographic must focus on three core needs: emotional value, health management, and social interaction, avoiding the misconception that "silver" equates to "aging" [12] - Japan's experience highlights that the silver economy is not merely about elder care but rather about catering to the vibrant lifestyle of the 50-70 age group, who prioritize active living [14] Group 4: Future Outlook - In the next 15 years, the proportion of individuals aged 65 and above in China is expected to rise from 15% to 30%, presenting a significant opportunity to embrace the "silver dividend" [15] - The 60-75 age group is redefining "elderly life" through their wealth and time, suggesting that all businesses should reconsider their strategies to cater to this dynamic demographic [15]
(机遇香港)上半年盛事会展齐发力 香港旅游业稳步复苏
Zhong Guo Xin Wen Wang· 2025-06-28 11:28
"推动大型国际会展活动落户,可吸引更多高增值旅客来港,对香港的经济产生乘数效应,推动本地多 个行业发展。"旅发局发言人对记者表示,截至目前,旅发局已促成75个国际会议活动落实在2025年至 2027年期间于香港举行,预料共逾18万人次访港会展旅客参与,主题包括创新科技、航空、医疗科学 等。 中新社香港6月28日电 (记者 韩星童)今年上半年,香港旅游业频传好消息。启德体育园开幕带动"盛事 经济"再上一层楼,大型国际会议展览落户、新旅游产品开发持续推高访港旅客数字。香港旅游界人士 近日接受中新社记者采访时形容,香港旅游业保持着稳步复苏的势头。 根据香港旅游发展局(简称"旅发局")早前公布的数据,今年首5个月,访港旅客量录得逾2000万人次, 按年增加12%,其中中国内地旅客合共有约1520万人次,按年增加一成。非内地市场增长势头持续,首 5个月共录得约500万旅客人次,按年上升18%。 在香港特区立法会旅游界议员、香港中国旅行社董事长姚柏良看来,这些理想数字的背后,是特区政府 积极落实《香港旅游业发展蓝图2.0》,强化香港传统旅游优势、优化硬件设施,以及业界识变、应 变、求变,紧握市场脉搏和机遇,发掘新的旅游资 ...
当“每经影视”决定成为你的“消费搭子” 买2万元冲锋衣的人和薅1.28元咖啡羊毛的人,在这里神奇汇合
Mei Ri Jing Ji Xin Wen· 2025-06-18 10:11
这半年来,每经影视俯身拾起更细碎的生活真相。 透过《比始祖鸟还贵的"老人头"来了!滔搏拿下挪威国宝级户外品牌,这步棋意欲何为?》,看买2万元一件冲锋衣的中 等收入群体买的是什么。中等收入人群不必接受为什么一把年龄的打工人在周末起大早、排长队买Labubu,就如他们也不 理解对方为什么每天上班通勤却要穿始祖鸟户外服装。 亲爱的读者们: 在这信息奔腾的狂欢时刻,也是资讯泛滥的迷离时间,感谢你们成为微信公众号"每经影视"的读者。对,比起"用户",我 们还是更喜欢"读者"这个说法。比起算法投喂的"用户",读者意味着主动选择的清醒。 十年来,我们共同在光影间打捞时代的倒影。我们延续每日经济新闻的调查基因,调查有着张艺谋IP、年净利润7000万元 的"印象·刘三姐"为什么宣告破产?以财经手术刀剖开文旅神话的资本迷局,揭开"文化印钞机"背后断裂的资金链,引发全 网对文旅IP(知识产权)泡沫的冷思考。 "AI(人工智能)用15秒生成的海报,比专业公司一个月做得还好。"导演陆川的惊人之语让专业设计师集体破防,"算法 创造力vs人类艺术性"的论战引爆舆论。 这些报道不仅是新闻事件记录,更是时代精神的切片——当你们为《繁花》的镜头 ...
Disney says its theme parks generate $67 billion in annual U.S. economic impact
CNBC· 2025-06-05 15:59
Core Insights - Disney's domestic theme parks generate a national economic impact of $67 billion annually, significantly contributing to tourism, job creation, and tax revenue in the U.S. [1][6] Economic Impact - The report from Tourism Economics indicates that Walt Disney World Resort has a $40 billion economic impact in Florida for fiscal year 2022, while Disneyland Resort contributes $16 billion in Southern California for fiscal year 2023, with an additional $10 billion impact on the rest of the country [5]. - Disney supports over 400,000 jobs in the U.S., with 1 in 20 jobs in Orange County, California, and 1 in 8 jobs in Central Florida linked to the company [7]. Future Developments - Disney plans to invest $30 billion in domestic capital expenditures through 2033, which includes significant expansions at its parks [8]. - Upcoming expansions include a revamped Frontierland and new themed areas at Magic Kingdom, a tropical Americas land at Animal Kingdom, and a "Monsters Inc." land at Hollywood Studios, along with expansions at Disneyland in California [9]. Industry Context - The economic impact report coincides with Disney's announcement of a new theme park in Abu Dhabi and the opening of Universal's Epic Universe in Florida, amidst scrutiny over ticket pricing [3][4]. - Disney's chairman emphasized the company's role in defining the themed entertainment business in America and its broader economic influence beyond park gates [2].
2025端午上海旅游亮眼:文旅商体展联动 三天全要素旅游消费超124亿元
Shang Hai Zheng Quan Bao· 2025-06-02 18:26
Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]