法国思想家让·波德里亚说："我是谁？我不清楚。我是我自己的拟像吧。"身处数字时代的我们，正在 经历着从"消费社会"到"拟像"时代的重大转变。我们越来越生活在被定制的信息景观中，真相变得越来 越不重要，往往在与流量的博弈中败下阵来。真实与虚拟、现实与想象之间的界限越来越模糊，边界正 在"内爆"。波德里亚的经典著作《拟像与拟真》，精准地预见了我们这个数字时代的文化景观。 2026年1月18日，同济大学人文学院张生教授、华东师范大学国际汉语文化学院卓悦教授，以及《拟像 与拟真》译者王睿琦在上海图书馆东馆7楼阅读推广区，与读者一同解读思想经典《拟像与拟真》，共 同探讨"拟像"大爆炸之际的生存困惑，剖析如何在数字时代保持清醒的批判意识，思考技术、媒介与人 类未来的复杂关系。 以下为本次对谈的文字回顾精华版，完整版直播回放可在上海图书馆视频号观看。 波德里亚：其思其人 王睿琦：波德里亚被翻译引进到中国已经很长时间了，但是《拟像与拟真》这本书长久以来是没有简体 中译本的。中国台湾地区有一个繁体中译本，但是相对不是那么容易读懂。所以我接手翻译这本书是很 高兴的。这本书在波德里亚的思想体系中是一个比较重要的作品。 波德里亚19 ...

Group 1 - The core viewpoint of the articles highlights the evolution of product naming in the Chinese tech consumerism landscape, where naming has transcended mere identification to become a complex symbol of power dynamics [1] - Xiaomi's decision to skip the "16" and directly launch the Xiaomi 17 series reflects a strategic shift towards high-end branding, aligning with founder Lei Jun's emphasis on premium transformation [1][3] - The phenomenon of digital naming in the smartphone industry is viewed as a competition for "symbolic capital," with Xiaomi's leapfrogging strategy contrasting with traditional manufacturers' incremental naming conventions [3] Group 2 - The psychological analysis reveals a generational dilemma among Xiaomi's core user base, where early adopters maintain their identity through continued purchases of "cost-effective flagship" products despite economic advancement [3][4] - Xiaomi's marketing strategy, including the distribution of 3.7 billion yuan in red envelopes, is seen as a response to class mobility anxiety, transforming social contradictions into consumption drivers [4] - The articles suggest a need to reassess the true value of technological innovation, as the current focus on symbolic consumption may overshadow the original promises of technology democratization [4]

Core Viewpoint - The article discusses the shift in consumer behavior in China, highlighting the rise of "new consumption" and its contrast with traditional consumption, emphasizing the emotional value and social aspects of modern purchasing decisions [1][4][21]. Group 1: Current Consumption Landscape - Domestic consumption has become a primary focus for the economy, with various government initiatives like subsidies and consumption vouchers aimed at boosting spending [1][2]. - China's household consumption accounts for less than 40% of GDP, significantly lower than the 70% in the US and 60% in Japan, indicating substantial growth potential [3]. - There is a notable disparity in the consumption market, with traditional sectors declining while new consumption categories are thriving [4]. Group 2: Traditional vs. New Consumption - Traditional dining sectors are struggling, with significant losses reported by established brands, while new beverage brands like Mixue Ice City are rapidly expanding [5]. - Traditional retail channels are experiencing a decline, with hypermarkets down 11.4% for four consecutive years, while snack stores are booming [7][8]. - The high-end liquor market is facing challenges, with prices for premium brands like Moutai dropping significantly, reflecting inventory pressures [9]. Group 3: Emotional and Social Aspects of New Consumption - New consumption is characterized by a shift from basic needs to "self-pleasing" demands, focusing on emotional value rather than practical utility [21][22]. - The success of products like LABUBU from Pop Mart illustrates the importance of social media and emotional marketing in driving consumer interest [30][31]. - Over 40% of young consumers prioritize emotional value in their purchases, with a significant portion seeking to please themselves through spending [35][36]. Group 4: Evolution of Consumer Behavior - The article outlines the historical evolution of consumer behavior in China, indicating three major shifts in consumption patterns since the 1990s [47][48]. - The emergence of the third consumption era reflects a transition towards valuing symbolic meanings over practical use, aligning with global trends [52][53]. - As consumer needs evolve, there is a potential shift towards a fourth consumption era, characterized by rational consumption and a focus on value [68][72]. Group 5: Future Outlook - The new consumption trend is expected to continue growing, particularly in sectors like pet economy and new consumer electronics, despite potential market corrections [62][63]. - The interplay between traditional and new consumption is seen as a driver for domestic demand recovery, supported by policy initiatives [75][76].