Group 1 - The core point of the article is the appointment of Sun Jin as the new CEO of Dongfang Zhenxuan, a live e-commerce company, following the departure of former CEO Sun Dongxu due to public relations issues [1] - Sun Jin has extensive experience in education and management, having joined New Oriental Education Technology Group in 2006 and held various leadership roles, including Vice President and Principal of the Guangzhou school [1] - The leadership change timeline indicates that Sun Dongxu was removed from his position on December 16, 2023, due to poor brand reputation management, with Yu Minhong temporarily taking over as CEO [1] Group 2 - Sun Jin is recognized for his contributions to overseas examination training and has authored several preparatory books, showcasing his expertise in the education sector [1] - The article outlines the sequence of events leading to the leadership change, highlighting the rapid developments within the company's management structure [1] - The transition in leadership is expected to be officially announced soon, indicating a strategic shift for Dongfang Zhenxuan as it moves forward under new management [1]

Group 1 - The live commerce company Dongfang Zhenxuan is set to have a new CEO, with Sun Jin, the Vice President of New Oriental Education Technology Group and Principal of Guangzhou School, taking over as Executive President [1] - Sun Jin has been with New Oriental since 2006, initially as a frontline teacher and later moving into management roles, including positions such as Director of the Foreign Examination Department in Suzhou and Principal of Nanjing School [1] - Sun Jin has also contributed to the development of preparatory books for exams, indicating his deep involvement in the education sector [1] Group 2 - The previous CEO, Sun Dongxu, has officially left the company, with Yu Minhong, the founder of New Oriental, taking over as the legal representative of Dongfang Zhenxuan [2] - The company structure indicates that Dongfang Zhenxuan (Beijing) Technology Co., Ltd. is wholly owned by Dongfang Youxuan (Beijing) Technology Co., Ltd., which has not undergone any changes in its legal representation [2]