加利福尼亚州卡尔弗城, Nov. 07, 2025 (GLOBE NEWSWIRE) -- 作为全球领先的互动数字娱乐独立开发商和发行商，Snail, Inc.（Nasdaq：SNAL）（下称“Snail Games”或“公司”）凭借新作发布与行业认可，持续在其娱乐业务组合中展现出稳健增长。 近期取得的重大成果进一步印证了 Snail Games 在多元化业务模式上的稳定拓展。 Snail Games 持续打造旗下核心 IP 系列，并依托玩家社群的共创驱动，丰富 ARK 系列的内容与互动生态。 公司近期携手 Look North World 推出的“方舟 x 忍者神龟”外观包再度展现 Snail Games 对 MOD 内容价值的重视，这一模式也是维系并拓展《方舟：生存飞升》玩家社群热度的重要动力。 在持续打造旗下经典作品的同时，公司宣布其全新飞艇建造题材类 RPG 游戏《回音：飞艇传说》将于2025 年 12 月 4 日正式上线，这也将成为 Snail Games 游戏产品阵容中的又一重磅新作。 Snail Games 旗下独立发行品牌 Wandering Wizard 持续扩充其全球作品阵容，推出一系列独 ...

Core Insights - Snail, Inc. will participate in the Steam Autumn Sale from September 29 to October 6, 2025, aiming to showcase its game portfolio and enhance brand visibility [1] - The company views seasonal promotions as a crucial part of its broader distribution strategy, having seen significant increases in player engagement and sales during previous sales events [3] Group 1: Promotional Strategy - Seasonal promotions are intended to lower entry barriers for new players and increase engagement with classic series and upcoming titles [3] - During the June Steam Sale, Snail's game "ARK: Survival Evolved" saw a sales increase of over 3.8 times, with daily sales rising by 3,022% compared to earlier months in 2025 [3] - The company aims to boost the activity of classic games while increasing exposure for independent and emerging titles through participation in the Steam Autumn Sale [3] Group 2: Featured Discounts - "ARK: Survival Ascended" is offered at a 50% discount, providing an ultimate dinosaur survival adventure experience [6] - "Bellwright," currently in early access, is available at a 20% discount, with hopes that seasonal exposure will aid its growth before the 1.0 version release [6] - "West Hunt" is discounted by 50%, leveraging multiplayer and streaming community exposure to build its audience [6] - "Survivor Mercs," an early access rogue-lite shooter, is available at a 38% discount, with expectations for increased community growth during the sale [6] - "Robots at Midnight" is offered at a 30% discount, featuring immersive exploration and fast-paced combat [6] - "Zombie Rollerz: The Last Ship" is discounted by 19%, combining tower defense strategy with chaotic gameplay [6]

十年前，蜗牛游戏和《方舟：生存进化》 （ 下简称方舟 ） 达成了合作，前者凭借方舟这款游戏成功在美股上市，后者成功运营10年影响力不减，至今依 旧有不少人游玩。 可是在玩家眼里，这场看似双赢的合作，逐渐变成了一场悲剧。 蜗牛游戏，一个被新时代年轻人几乎遗忘的公司，它做出过《九阴真经》这种轰动一时的作品，我们之前还聊过它。 作为错过了移动游戏时代红利的老牌公司，它能活下来，几乎全凭方舟吊一口气。 这么说毫不夸张，蜗牛的招股书披露，方舟这一款游戏，最高占蜗牛游戏整个公司营收的90%以上。 90% 还以上！这你敢信？ 诶，这时候就要请出 BBC 的那句经典名言了：那么，代价是什么呢？ 你知道的，有人岁月静好，那肯定有人在负重前行。 作为上市公司从小带到大的独苗苗摇钱树，它承受的压力，不是一般高，这正是它不幸的核心原因。唉，原生家庭。 在过去的几年时间里，方舟的在线人数都挺不错。 尤其是几次免费周末和免费入库，一度把它的 steam 最高同时在线人数顶到了 24 万，对这个 2014 年开始开发的游戏来说，成绩已经相当令人满意了。 有些朋友可能从上图已经发现了，大概从 2023 年开始，方舟的在线人数是在缓缓下滑的。 ...