Core Insights - The company reported a significant year-on-year profit increase of 27% in Q2, driven by the launch of new games and the refined operation of existing titles, maintaining a "Buy" rating [1] Financial Performance - In Q2 2025, the company achieved a revenue of 27.9 billion yuan, representing a year-on-year increase of 9.4% but a quarter-on-quarter decrease of 3.3% [1] - The net profit attributable to shareholders was 8.6 billion yuan, reflecting a year-on-year growth of 27.3% and a quarter-on-quarter decline of 16.5% [1] - The gross margin improved to 64.7%, up 1.8 percentage points year-on-year, while the operating expense ratio decreased to 32.2%, down 3.3 percentage points year-on-year [1] Gaming Segment - Revenue from games and related value-added services reached 22.8 billion yuan, a year-on-year increase of 13.7% but a quarter-on-quarter decrease of 5.2% [1] - The gross margin for the gaming segment was 70.2%, up 0.2 percentage points year-on-year [1] - Upcoming game releases, including "Infinite" expected to be revealed in September, and strong performance from existing titles are anticipated to drive growth [1] Cloud Music and Other Segments - Cloud music revenue was 2 billion yuan, down 3.5% year-on-year but up 5.9% quarter-on-quarter, with a gross margin increase of 4 percentage points to 36.1% [1] - Youdao achieved a revenue of 1.4 billion yuan, a year-on-year increase of 7.3% and a quarter-on-quarter increase of 9.2%, marking its first operational profit in Q2 [1] - Other innovative and miscellaneous businesses generated 1.7 billion yuan, down 17.8% year-on-year, but with a gross margin increase of 8 percentage points to 42.3% [1]