网易云音乐
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千问豆包春晚“巷战”,谁是最大“流量赢家”?
Xin Lang Cai Jing· 2026-02-28 01:36
蚂蚁阿福深度植入央视春晚小品《血压计》,医院背景墙上写着大大的广告标语"健康是福,健康的事问问阿福";B站 推出首届AI春晚;网易云音乐举办马年AI春晚;阿里千问独家冠名东方卫视、浙江卫视、江苏卫视、河南卫视四大卫 视春节晚会。 文 | 娱乐独角兽 赤木瓶子 编辑 | 糖炒山楂 AI终于还是坐上了农历春节的"主桌"。 字节推出"豆包过年"活动,用户生成拜年祝福可抽奖提现;阿里千问上线两轮"超级请客卡"活动,从买奶茶覆盖到订票 购物;腾讯元宝上线"拜年朋友圈",分10亿红包试图重现当年微信红包盛况。 更直观的,从央视总台到各大卫视,从B站到网易云音乐,刚刚过去的各大卫视及平台自制的春节晚会更是堪称一场 AI"大阅兵"。 数据显示,除夕当天,豆包AI互动总次数达到19亿,"豆包过年"活动生成超过5000万张新春头像、写下1亿条拜年祝 福。元宝官方表示春节期间产品迎来新突破:日活跃用户(DAU)超过 5000 万,月活跃用户(MAU)达到 1.14 亿……一场围绕AI的流量暗战已然打响。 春晚AI"大阅兵",从硬辅助到软植入 过去数年间,平台的春节策略高度一致:撒钱、抢入口、抢心智,从红包大战到短视频直播,如今,这 ...
网易云音乐2月27日耗资约1499.59万港元回购9.715万股
Zhi Tong Cai Jing· 2026-02-27 11:01
网易云音乐(09899)公布,2026年2月27日耗资约1499.59万港元回购9.715万股股份。 ...
雪上加霜!再跌近3%
Zhong Guo Ji Jin Bao· 2026-02-26 11:44
【导读】港股三大指数高开低走,恒生科技指数单日下跌近3% 恒生科技指数今日下跌2.87%,今年以来累计跌幅近8%。另外,李嘉诚又卖了,这次他出售了英国电网业务。 恒生科技指数单日下跌近3% 2月26日,港股三大指数高开低走,尾盘加速下跌,恒生科技指数单日下跌近3%。截至收盘,恒生指数跌1.44%,恒生科技指数跌2.87%,恒 生国企指数跌2.44%,恒生生物科技指数跌4.91%。 盘面上,大型科网股、大金融板块等权重集体下跌,此外,医药股、AI应用概念股、煤炭股、石油股、有色金属股纷纷下跌;电力设备股逆 市上扬,算力硬件概念股受催化,"长和系"板块收涨。 | 名称 | 现价 ▼ | 涨跌 | 涨跌幅 | | --- | --- | --- | --- | | 腾讯控股 | 512.000c | -10.500 | -2.01% | | 哔哩哔哩-W | 218.200c | -10.600 | -4.63% | | 网易-S | 175.000c | -3.300 | -1.85% | | 网易云音乐 | 150.900c | -7.100 | -4.49% | | 阿里巴巴-W | 143.000c | - ...
网易云音乐(09899)2月26日斥资1499.63万港元回购9.8万股
智通财经网· 2026-02-26 10:41
智通财经APP讯,网易云音乐(09899)发布公告,于2026年2月26日,该公司斥资1499.63万港元回购9.8万 股股份,每股回购价150.2-156.3港元。 于2026年2月26日,该公司根据首次公开发售前股份奖励计划行使股份期权而发行300股新股。 ...
网易云音乐2月26日斥资1499.63万港元回购9.8万股
Zhi Tong Cai Jing· 2026-02-26 10:41
网易云音乐(09899)发布公告,于2026年2月26日,该公司斥资1499.63万港元回购9.8万股股份,每股回 购价150.2-156.3港元。 于2026年2月26日,该公司根据首次公开发售前股份奖励计划行使股份期权而发行300股新股。 ...
网易云音乐(9899.HK)点评报告:在线订阅收入稳健增长 大力发展AI功能
Ge Long Hui· 2026-02-26 06:31
Core Viewpoint - The company shows a significant improvement in profitability with adjusted operating profit increasing by over 30% year-on-year, despite a slight decline in revenue due to a more cautious operational strategy in social entertainment services [1]. Financial Performance - In 2025, revenue is projected to be 7.759 billion yuan, a year-on-year decrease of 2.4%, while net profit attributable to shareholders is expected to reach 2.748 billion yuan, reflecting a year-on-year increase of 76.0% [1]. - Adjusted operating profit is forecasted at 1.734 billion yuan, up 32.4% year-on-year, driven by continuous optimization of marketing expenses and content costs [1]. - The adjusted net profit is anticipated to be 2.860 billion yuan, representing a year-on-year growth of 68.2%, with a significant tax benefit impacting the figures [1]. Profitability Metrics - The gross margin for 2025 is expected to be 35.7%, an increase of 2.0 percentage points year-on-year, while the adjusted operating profit margin is projected at 22.34%, up 5.9 percentage points year-on-year [1]. - Sales expenses are forecasted to be 409 million yuan, down 33.2% year-on-year, indicating a reduction in the sales expense ratio by 2.42 percentage points [1]. User Growth and Revenue Streams - The company anticipates online music business revenue of 5.994 billion yuan in 2025, a year-on-year increase of 12.0%, with subscription revenue contributing 5.053 billion yuan, up 13.3% due to enhanced user experience and membership benefits [2]. - The number of paid users is increasing, contributing to the growth in online music subscription revenue, while the monthly active users (MAU) remain stable with a daily active users (DAU) to MAU ratio above 30% [2]. Cost Management - Content service costs are expected to be 3.734 billion yuan in 2025, down 6.9% year-on-year, accounting for 48.1% of revenue, a decrease of 2.3 percentage points [3]. - Promotion and advertising expenses are projected at 296 million yuan, a significant reduction of 43.1% year-on-year, reflecting a more cautious promotional strategy [3]. Content Expansion and AI Features - The company is expanding its music copyright content by introducing new K-Pop labels and nurturing independent musicians, with over 1 million registered independent musicians by the end of 2025 [3]. - New AI features have been launched, including an AI singing assistant and personalized player backgrounds, enhancing the overall music experience [3]. Future Projections - Revenue forecasts for 2026-2028 are 8.479 billion yuan, 9.116 billion yuan, and 9.699 billion yuan, respectively, with net profit estimates of 2.059 billion yuan, 2.274 billion yuan, and 2.476 billion yuan [4]. - The adjusted net profit for the same period is projected at 2.179 billion yuan, 2.404 billion yuan, and 2.617 billion yuan, corresponding to adjusted P/E ratios of 14, 13, and 12 times [4].
网易云音乐(09899.HK)2月25日耗资1500万港元回购9.4万股
Ge Long Hui· 2026-02-25 10:35
格隆汇2月25日丨网易云音乐(09899.HK)公告,2月25日耗资1500万港元回购9.4万股。 ...
网易云音乐(09899):2H25业绩大致符合预期,坚定执行的核心音乐策略
Bank of China Securities· 2026-02-24 13:31
aily Spotlight 24 Febuary 2026 Michael MENG (852) 3988 6433 michael.meng@bocigroup.com Index Performance | | Last close | % 1D | % YTD | | --- | --- | --- | --- | | HSI | 27,082 | 2.5 | 5.7 | | HSCEI | 9,197 | 2.7 | 3.2 | | HSCCI | 4,467 | 1.9 | 11.2 | | MSCI HK | 15,066 | (0.2) | 10.1 | | MSCI CHINA | 85 | 2.3 | 2.1 | | FTSE CHINA A50 | 14,745 | (1.3) | (3.7) | | CSI 300 | 4,660 | (1.3) | 0.7 | | TWSE | 33,773 | 0.5 | 16.6 | | SENSEX | 82,815 | 0.4 | (2.8) | | NIKKEI 225 | 56,826 | (1.1) | 12.9 | | KOSPI | ...
网易云音乐(09899.HK)2月24日耗资1500万港元回购9.4万股
Ge Long Hui· 2026-02-24 11:19
格隆汇2月24日丨网易云音乐(09899.HK)公告,2月24日耗资1500万港元回购9.4万股。 ...
网易云音乐2月24日斥资1499.98万港元回购9.37万股
Zhi Tong Cai Jing· 2026-02-24 11:18
网易云音乐(09899)发布公告,于2026年2月24日斥资1499.98万港元回购9.37万股;就根据股份计划授予参 与人(发行人的董事除外)的股份奖励或期权而发行1150股股份。 ...