Core Viewpoint - The company shows strong growth momentum driven by deferred revenue and overseas expansion, maintaining a "buy" rating Group 1: Financial Performance - In Q3 2025, the company achieved revenue of 28.4 billion yuan, a year-on-year increase of 8.2% and a quarter-on-quarter increase of 1.7% [1] - The net profit attributable to the parent company was 8.6 billion yuan, reflecting a year-on-year growth of 31.8% and a quarter-on-quarter increase of 0.2% [1] - The gross margin for Q3 was 64.1%, up 1.2 percentage points year-on-year, while the net profit margin reached 31.0%, an increase of 5.4 percentage points year-on-year [1] - As of the end of Q3 2025, the company's contract liabilities amounted to 19.5 billion yuan, a year-on-year increase of 25% and a quarter-on-quarter increase of 15% [1] Group 2: Game and Product Performance - Revenue from games and related value-added services reached 23.3 billion yuan in Q3 2025, with a year-on-year increase of 11.8% and a quarter-on-quarter increase of 2.3% [2] - The growth in revenue was driven by titles such as "Dream of the Red Chamber" and "Egg Party," as well as new games like "Yanyun Sixteen Sounds" [2] - The gross margin for the gaming segment was 69.3%, reflecting a year-on-year increase of 0.5 percentage points [2] - The peak concurrent online users for "Dream of the Red Chamber" reached 3.58 million, setting a new record [2] Group 3: AI and Innovation - Cloud music's revenue in Q3 was 1.96 billion yuan, a year-on-year decrease of 1.8%, but the gross margin improved by 2.6 percentage points to 35.4% [3] - The introduction of "AI Tuning Master" aims to enhance user experience with personalized music [3] - Youdao's revenue in Q3 was 1.63 billion yuan, showing a year-on-year increase of 3.6% and a quarter-on-quarter increase of 14.9%, primarily driven by online marketing services [3] - AI-driven subscription service revenue reached approximately 100 million yuan, marking a year-on-year growth of over 40% [3]

以下文章来源于斑马消费 ，作者陈碧婷 斑马消费 . 寻找泛消费领域的斑马企业 来源丨 斑马消费（ID:banmaxiaofei） 作者丨陈碧婷 图源丨豆包AI 在线音乐行业，正在走出一个漫长的周期。从平台格局到商业模式，从内容分发到用户留存，这场由 版权驱动的旧秩序，正在被算法与行为数据重构。 数字音乐市场在过去十几年里完成了从盗版野蛮生长到正版平台化竞争的转折。但随着抖音以汽水音 乐为代表的搅局者入局，一个算法主导下的后版权时代也正在加速显形。 草莽时期，"神仙"难下手 中国的数字音乐产业最初处于无序发展阶段，整个市场被盗版和未经授权的内容主导。彼时的主流音 乐平台，包括千千静听、酷狗音乐、百度 MP3 等，普遍采用 P2P 搜索与聚合方式构建曲库。这些 平台依赖用户上传和互联网抓取构建音乐数据库，并通过广告或客户端推广获得收入。 以虾米音乐为例，公开资料显示，其初期以用户上传为主，强调编辑打榜和社区推荐，曲库大多由用 户贡献。用户对"免费听歌"的预期长期固化，也缺乏对内容付费的基本认知。 这一阶段的盈利困境同样反映在新兴平台上。网易云音乐于 2013 年正式上线，初期在无版权积累基 础下，主要依赖广告联盟 ...

证券研究报告 | 2025年11月24日 网易-S（09999.HK） 优于大市 递延收入增长 25%，经典游戏优异展现长期运营能力 收入同比上升 8%，销售费率环比继续所上升。25Q3，公司实现营收 284 亿 元，同比上升 8%。Non-GAAP 归母净利润 95 亿元，同比增长 27%；Non-GAAP 归母净利率 33.5%，同比提升 5pct。25Q3，公司综合毛利率 64.1%，同 比上升 1.2pct，网易云音乐毛利率同比提升 2.6pct。25Q3，公司总经 营费率为 36%，同比上升 0.2pct，环比上升 4pct。其中销售费率 15.7%， 同比上升 1pct，环比提升 3pct，游戏及相关增值服务市场推广支出增 加。我们预计 25Q4 销售费率环比略下降。 游戏：《梦幻西游》等经典游戏展现长期价值。2025Q3，在线游戏业务收 入为 228 亿元，同比增长 13%。递延收入表现良好，25Q3 网易递延收入 195 亿元，同比增长 25%。25Q3 老游戏表现优异，公司持续布局全球化。 1）多款经典游戏持续受到玩家欢迎，体现了网易游戏强劲的长线运营 能力。自三季度起，《梦幻西游》电脑版的 ...

4、网易云音乐：2025Q3 实现营收20 亿元（YoY-1.8%、QoQ 持平）。 机构：国海证券 研究员：陈梦竹/尹芮 事件: 2025 年11 月20 日公司公告2025Q3 财报，2025Q3 实现营收283.59亿元（YoY+8.2%、QoQ+1.7%）；归 母净利润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元 （YoY+26.7%、QoQ-0.3%）。 我们的观点： 1、主要财务指标分析：网易2025Q3 实现营业收入283.59 亿元（YoY+8.2%、QoQ+1.7%）；归母净利 润为86.16 亿元（YoY+31.8%、QoQ+0.2%），non-GAAP 归母净利润为95.02 亿元（YoY+26.7%、QoQ- 0.3%）。毛利率同比提升至64.1%（YoY+2.0pct、QoQ-1.0pct），销售费用率15.7%（YoY+8.3pct、 QoQ+22.5pct）、研发费用率16.0%（YoY-5.1pct、QoQ+2.5pct）、管理费用率4.1%（YoY-2.2pct、 QoQ+8.4pct）。 2 、游戏业务： 202 ...

格隆汇11月24日｜大和发表研究报告指，网易第三季在线游戏收入按年升12.7%，但较市场预期低3%。 净利润则大致符合市场预期，受投资收益带动。期内游戏销售表现稳健，但收入按季增幅仍不及预期。 该行将网易2026至2027年收入预测下调1%，反映网易云音乐直播收入减少；重申"买入"评级，目标价 由260港元升至263港元。由于今年首三季股份回购规模有限，该行预期第四季将维持75%季息派息率， 以达成全年40%的派息比率目标。 ...

"上有天堂，下有杭"。自秦时(公元前222年)设县治以来,杭州已有2200多年历史，曾被马可·波罗誉为"世 界最美丽华贵之天城"。 1996年萧山划入杭州以来，在经历四次行政区划调整后，杭州城市文化从"西湖时代"的单核文化迈 向"大杭州时代"的多维文化，将西湖文化、吴越文化、运河文化、良渚文化等串联，为打造"全国文化 创意产业中心"奠定文化基础。 截至2024年底，杭州市拥有规上文化企业1828家，实现营业收入10,830亿元。其中，规上数字文化企业 实现营收8855亿元，占文化产业总营收超八成。 2025年8月-10月，"浪尖：万亿之城2030"课题组先后六次前往杭州调研文化产业，采访政商学界代表， 梳理杭州文化产业发展脉络，尝试总结归纳产业发展的内在逻辑，厘清政府、大学、企业三者关系，并 为杭州文化产业下一步发展提供建议。 "浪尖：万亿之城2030"课题组杭州调研政商学界代表名单 | 企业 | 传播大脑科技(浙江)股份有限公司 | | --- | --- | | | 浙报数字文化集团股份有限公司 | | | 华数传媒网络有限公司 | | | 杭州市商旅运河集团辰祥工业遗址综合保护开发有限公司 | | | ...

Investment Rating - The report maintains an "Accumulate" rating for the company [1][9] Core Insights - The company demonstrates strong long-term operational capabilities in the gaming sector, with a significant increase in deferred revenue laying a solid foundation for future performance releases [2][6] - The Q3 2025 financial results show revenue of 28.359 billion yuan, a year-on-year increase of 8.2% and a quarter-on-quarter increase of 1.7%. The net profit attributable to shareholders is 8.616 billion yuan, reflecting a year-on-year increase of 31.8% and a quarter-on-quarter increase of 0.2% [5][6] Financial Performance Summary - **Revenue and Profitability**: In Q3 2025, the company achieved revenue of 28.359 billion yuan (YoY +8.2%, QoQ +1.7%) and a net profit of 8.616 billion yuan (YoY +31.8%, QoQ +0.2%). The non-GAAP net profit was 9.502 billion yuan (YoY +26.7%, QoQ -0.3%) [5][6] - **Gross Margin**: The gross margin improved to 64.1% (YoY +2.0 percentage points, QoQ -1.0 percentage points) [6] - **Expense Ratios**: The sales expense ratio was 15.7% (YoY +8.3 percentage points, QoQ +22.5 percentage points), R&D expense ratio was 16.0% (YoY -5.1 percentage points, QoQ +2.5 percentage points), and management expense ratio was 4.1% (YoY -2.2 percentage points, QoQ +8.4 percentage points) [6] Business Segment Performance - **Gaming Business**: The gaming and value-added services generated revenue of 22.3 billion yuan (YoY +11.8%, QoQ +2.3%). The gaming sector shows strong resilience and growth momentum, with classic IPs performing well [6] - **Youdao**: In Q3 2025, Youdao achieved revenue of 1.6 billion yuan, a year-on-year increase of 3.6% and a quarter-on-quarter increase of 14.9% [6] - **NetEase Cloud Music**: Revenue for Q3 2025 was 2 billion yuan (YoY -1.8%, QoQ flat). The introduction of AI features has enhanced user experience significantly [6] - **Innovative and Other Businesses**: Revenue decreased to 1.4 billion yuan (YoY -18.9%, QoQ -15.3%). The company is focusing on brand rejuvenation and leveraging AI technology [6] Earnings Forecast and Valuation - The company is projected to achieve revenues of 114.8 billion yuan, 126.5 billion yuan, and 136.2 billion yuan for 2025, 2026, and 2027 respectively. Adjusted net profits are expected to be 39.1 billion yuan, 44.1 billion yuan, and 49.1 billion yuan for the same years [8][9] - The target price for 2026 is set at 265 HKD, maintaining the "Accumulate" rating [6][9]

Group 1 - The company's revenue increased by 8.2% year-on-year to 28.36 billion yuan, which was 3% lower than Bloomberg's expectations [1] - Gross margin was 64.1%, exceeding Bloomberg's expectations by 0.1 percentage points [1] - Adjusted net profit margin reached 33.5%, surpassing Bloomberg's expectations by 0.8 percentage points, with adjusted net profit growing by 26.7% year-on-year to 9.5 billion yuan, slightly below Bloomberg's expectations by 0.6% [1] Group 2 - Self-developed games performed well, generating revenue of 23.33 billion yuan, which was 2.3% lower than Bloomberg's expectations, with a year-on-year growth of 11.8% [1] - The revenue growth was driven by titles such as "Dream of the Red Chamber" PC version, "Egg Party," and new releases like "Yanyun Sixteen Sounds" and "Marvel Showdown" [1] - The gross margin for the gaming segment was 69.3%, exceeding Bloomberg's expectations by 0.6 percentage points, with a year-on-year increase of 0.5 percentage points [1] Group 3 - Cloud Music achieved revenue of 1.96 billion yuan, which was 3.0% lower than Bloomberg's expectations, with a year-on-year decline of 1.8% [2] - Gross margin for Cloud Music was 35.4%, falling short of Bloomberg's expectations by 0.6 percentage points, but showed a year-on-year increase of 2.6 percentage points [2] - Youdao reported revenue of 1.63 billion yuan, which was 1.7% lower than Bloomberg's expectations, with a year-on-year growth of 3.6% [2] Group 4 - The company expects adjusted net profit growth of 18.4%, 8.8%, and 8.6% for 2025-2027, reaching 39.7 billion, 43.2 billion, and 46.2 billion yuan respectively [2] - Corresponding PE ratios for 2025-2027 are projected to be 14.9, 13.7, and 12.6 [2]

分析师 郝艳辉 SAC 证书编号：S0160525080001 haoyh@ctsec.com 相关报告 1. 《全球领先的游戏巨头，多元业务并举》 2025-11-05 证券研究报告 游戏Ⅱ / 公司点评 / 2025.11.22 | 投资评级:增持(维持) | | | --- | --- | | 基本数据 | 2025-11-21 | | 收盘价(元) | 204.60 | | 流通股本(亿股) | 31.68 | | 每股净资产(元) | 45.40 | 最近 12 月市场表现 -3% 15% 32% 50% 68% 86% 网易-S 恒生指数 自研游戏表现亮眼，关注明年新游上线 网易-S(09999) ❖ 事件：公司收入同比增长 8.2%为 283.6 亿元（低于彭博预期 3%），毛利率 64.1%（高出彭博预期 0.1pct），销售费用率 15.7%（较彭博预期高 2.1pct）， 管理费用率 4.1%（较彭博预期高 0.3pct），研发费用率 16.0%（较彭博预期 高 0.3pct），在投资收益增长、汇兑损失减少的带动下，经调整归母净利率达 33.5%（超彭博预期 0.8pct），经调整归母净利 ...

11月20日，网易（Nasdaq：NTES、HKEX：9999）发布截至9月30日的2025年第三季度财报，该季度公 司净营收为284亿元，同比增长8.2%；利润也同比增加，归属于网易公司股东的净利润为86亿元，上年 同期为65亿元。而不按美国通用会计准则，归属于网易公司股东的净利润为95亿元，上年同期为75亿 元。 按业务划分，第三季度网易的游戏及相关增值服务净收入为233亿元，同比增加11.8%；网易有道净收 入为16亿元，同比增加3.6%；网易云音乐净收入为20亿元，同比减少1.8%；创新及其他业务净收入为 14亿元，同比减少18.9%。 然而，关于具体技术细节与落地场景，丁磊并未展开说明。据了解，网易有道在"AI原生"战略深化与业 务结构聚焦的推动下，2025年前三季度累计经营利润同比增长近150%，在线营销服务净收入与AI订阅 服务销售额均创历史新高。 （文章来源：中国经营报） "对于现有的长青项目，我们要求团队持续优化、精益求精；对于具备长青潜力的新项目，我们将重点 投入、加大支持，不断打磨产品品质。同时，对于未能跟上市场节奏和用户需求的团队，我们会果断调 整，确保主干业务的茁壮成长。"丁磊说。 ...