本报记者 李希平 □ 董 雪 位于山东省临沂市河东区的琅琊古城旅游区，自2024年2月开业运营以来，累计接待游客突破500万人 次。今年"五一"假期，该旅游区游客突破30万人次，同比增长46%，单日最高接待量达到7.8万人 次，"琅琊古城和古风的适配度"话题冲入抖音平台全国种草榜TOP10，全网综合曝光量超5.2亿次。琅 琊古城迅速"爆火"，强势进入了人们视线。 临沂市河东区历史、文化、生态资源优势明显，近年来大力实施"旅游兴区"发展战略，聚焦"一城一带 一区"，积极激发文旅消费活力。 依托琅琊古城 打造演艺之都 "一城"即琅琊古城，依托琅琊古城将临沂多元文化创造性转化、沉浸式表达。 琅琊古城以全园沉浸的创新理念，再现了盛世琅琊的全景画卷，是一站式琅琊文化体验地。景区内布局 了七大核心街区，一街区一主题。融入七大精彩玩法，如立体沉浸式演艺、换盛装穿越等，带给游客一 场创新深度体验游。景区推出的《国秀·琅琊》《只此琅琊》《水秀》《火秀》等大型旅游演艺，以及 散布景区各处丰富多彩的游娱演艺，已累计演出超3万场次，其中核心剧目《国秀·琅琊》已演出超1100 场次，观演人数达200万人次。 据琅琊古城创始人、山东乐华 ...

Group 1 - The cultural and tourism industry is evolving from a single-element driven model to a "content creation + experience enhancement" ecosystem [4] - The 2025 Hubei Summer Consumption Season will adopt a "policy guidance + scene innovation + nationwide participation" model, focusing on diverse demands from students, families, and tourists [2][3] - Hubei's retail sales of consumer goods in the first half of the year showed a steady growth rate, ranking among the top in the country [2] Group 2 - Xiangyang's retail sales reached 1,049.5 billion yuan from January to May, with a total of 1,229.5 billion yuan in the first half of the year, ranking second in Hubei [3] - Xiangyang will promote its night economy through various activities, including a "99 yuan to taste all of Xiangyang" family package and over a hundred consumption promotion events [3] - Yichang plans to implement over 30 special consumption promotion activities during the summer season, focusing on its culinary offerings [4]

Group 1 - The core viewpoint emphasizes the integration of cultural and tourism industries in Henan province, showcasing various artistic performances and projects that enhance the tourism experience [1] - Six tourism performance projects have been selected for the Henan tourism performance boutique catalog, including "A Journey of Drama" in Zhengzhou and "Water Show" in Puyang, highlighting the province's cultural richness [1] - The shift from scenic tourism to immersive and interactive experiences is identified as a key driver for the development of the cultural tourism industry [1] Group 2 - The Henan Provincial Department of Culture and Tourism aims to position the province as a center for cultural heritage and innovation, and a world-class cultural tourism destination [2] - The strategy includes leveraging cultural resource advantages, promoting digitalization, and enhancing the quality of cultural tourism performances [2] - The focus is also on addressing weaknesses in cultural transformation, industry capacity, international outreach, and strengthening operational entities within the tourism sector [2]

Group 1: Indoor and Outdoor Summer Activities - Indoor skiing in Shanghai has gained popularity, with an average daily footfall exceeding 6,000 visitors since its opening in September 2024, leading to high hotel occupancy rates nearby [4] - In Guangdong's Qinyuan, a rafting experience offers a thrilling ride with a total drop of 378 meters, set in a forested area, enhancing the summer experience for tourists [8] - Water parks in Henan are experiencing peak visitor numbers, with attractions like giant wave pools and rainbow slides being particularly popular [16] Group 2: Cultural and Historical Experiences - The immersive performance "Only This Langya" in Shandong's Langya Ancient City combines local culture and history, featuring significant historical figures and events [20][26] - The performance utilizes advanced stage effects to recreate historical battles, attracting tourists and enhancing their cultural experience [23] - Langya Ancient City's popularity has significantly boosted tourism revenue, with an average of 60,000 daily visitors during the 2025 Spring Festival, leading to full hotel occupancy [28] Group 3: Unique Culinary Experiences - In Fuzhou, the traditional dessert "ice rice" is highlighted as a summer delicacy, combining sweet syrup with fresh fruits and glutinous rice [11][13] - The unique culinary offerings in Xinjiang's Turpan, such as eggs cooked in natural heat, attract tourists seeking to experience the local flavors during the high temperatures [32]