濮阳市标志性文化地标龙碑，与1987年西水坡遗址出土的"中华第一龙"蚌塑龙虎图案相呼应。 濮阳县濮水小镇打造集文化旅游、休闲养生、体验消费于一体的复合型景区。本版图片除署名外均为濮阳市 委宣传部供图 原标题：文旅激活新消费（奋进的河南 决胜"十四五"·濮阳篇） 《水秀》演出现场，杂技演员在表演《水中吊环》节目。 僧少琴 摄 "蘑菇点灯"项目助力乡村振兴。 今年国庆中秋长假，8大主题51项180余场精彩活动，吸引498.88万人次游客畅游龙都，带来15.31亿元旅游收 入，同比增长7.09%——濮阳用一组沉甸甸的数据，印证了当地文旅的魅力与实力。 文旅融合的"濮阳答卷"，有哪些破题之道？ 1987年，濮阳西水坡遗址考古发现由蚌壳精心摆塑的龙图案，经碳-14测定距今6460±135年，被考古学界誉 为"中华第一龙"。这一发现不仅为龙文化找到了远古源头，更让濮阳"中华龙源地"的文化基因得以彰显，濮 阳被命名为"中华龙乡"。 杂技是濮阳一张文化名片，历史悠久。濮阳杂技长期活跃于国内外，从走街串巷的谋生技艺，变为技惊四海 的艺术瑰宝。"上至九十九，下到刚会走，人人玩杂技，都会露一手"的民间谚语，生动诠释了杂技在当地的 ...

Core Insights - The Chinese performance industry is experiencing significant growth during the summer of 2025, with a total of 126,300 performances and a box office revenue of 15.135 billion yuan, reflecting a year-on-year increase of 4.18% and 3.90% respectively [1] Group 1: Performance Market Overview - The summer of 2025 sees a robust cultural tourism market, with the performance sector optimizing consumption scenarios and responding to market demands, thus driving consumption upgrades [1] - The audience attendance reached 42.2332 million, marking a 5.17% increase compared to the previous year [1] Group 2: Highlighted Performances and Events - The summer coincides with the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, leading to a series of red-themed performances that have garnered widespread attention [2] - Notable performances include the dance drama "Memory Deep" and the musical "Under the Nightfall," which have received positive market feedback [2] Group 3: Consumer Engagement and Experience - Professional theaters are enhancing their offerings by integrating immersive experiences and city-wide cultural tourism promotions, creating comprehensive artistic spaces for exploration and consumption [3] - Large-scale events like concerts and music festivals are effectively breaking down consumption barriers and driving cross-city engagement [4] Group 4: Regional Highlights and Trends - The 2025 Xinjiang Super Strawberry Music Festival attracted 79,900 attendees, showcasing the growing popularity of music festivals in the region [5] - Third and fourth-tier cities are emerging as new markets for the performance economy, driven by venue upgrades and policy support [5] Group 5: Tourism and Performance Integration - The summer tourism performance market is thriving, with an increase in performance sessions, box office revenue, and audience numbers across the country [6] - New immersive shows and themed events are being launched in various regions, such as the 4D show "Water Show" in Wuhan and the "情满拉萨" series in Lhasa, enhancing local cultural tourism offerings [7] Group 6: Collaborative Promotions - Initiatives like "Only Dream of the Red Chamber" are promoting collaborative consumption by offering discounts and free exhibitions to ticket holders, targeting students to engage with traditional culture [8]

Group 1 - The cultural and tourism industry is evolving from a single-element driven model to a "content creation + experience enhancement" ecosystem [4] - The 2025 Hubei Summer Consumption Season will adopt a "policy guidance + scene innovation + nationwide participation" model, focusing on diverse demands from students, families, and tourists [2][3] - Hubei's retail sales of consumer goods in the first half of the year showed a steady growth rate, ranking among the top in the country [2] Group 2 - Xiangyang's retail sales reached 1,049.5 billion yuan from January to May, with a total of 1,229.5 billion yuan in the first half of the year, ranking second in Hubei [3] - Xiangyang will promote its night economy through various activities, including a "99 yuan to taste all of Xiangyang" family package and over a hundred consumption promotion events [3] - Yichang plans to implement over 30 special consumption promotion activities during the summer season, focusing on its culinary offerings [4]